Raising Your Podcast Editing Rates – PEM0047

Carrie Caulfield Arick: 00:00:04

Uh, so how much

Daniel Abendroth: 00:00:05

is that?

Carrie Caulfield Arick: 00:00:18

And welcome to the podcast.

Carrie Caulfield Arick: 00:00:21

Editors mastermind me only podcast for the business of podcasts name.

Carrie Caulfield Arick: 00:00:26

I am your.

Carrie Caulfield Arick: 00:00:28

It's for the evening, Carrie Caulfield, Eric, and you can find me@yayapodcasting.com with me,

Daniel Abendroth: 00:00:35

Daniel Abin drought.

Daniel Abendroth: 00:00:36

You can find me@rockmedia.audio.

Bryan Entzminger: 00:00:38

I'm Brian and spring.

Bryan Entzminger: 00:00:39

You can find me@toptieraudio.com.

Bryan Entzminger: 00:00:42

And to my side is

Jennifer Longworth: 00:00:44

Jennifer Longworth, a bourbon barrel podcasting.

Carrie Caulfield Arick: 00:00:47

Now, if you're not familiar in, Jennifer is one of our original Cohoes who took a

Carrie Caulfield Arick: 00:00:54

hiatus and she thought this topic tonight was so fun.

Carrie Caulfield Arick: 00:01:00

She wanted to join us.

Carrie Caulfield Arick: 00:01:02

So welcome back, Jennifer.

Carrie Caulfield Arick: 00:01:04

Thank you.

Carrie Caulfield Arick: 00:01:05

Yeah.

Carrie Caulfield Arick: 00:01:06

So on top for tonight is a conversation that, um, I think is had all over the podcast, editing forums this time

Carrie Caulfield Arick: 00:01:16

of year, since it's the beginning of the year, we're starting things fresh and new lots of contracts expiring.

Carrie Caulfield Arick: 00:01:23

We're going to be talking about raising your rates.

Carrie Caulfield Arick: 00:01:28

Let me look at my little handy sheet here because so, okay.

Carrie Caulfield Arick: 00:01:33

The first thing is why would you raise your rates?

Carrie Caulfield Arick: 00:01:36

Why not just keep clients, uh, the same pay rate?

Carrie Caulfield Arick: 00:01:41

I hope this is a pretty simple answer.

Daniel Abendroth: 00:01:44

There's a lot of possible answers to this one, but I guess the two that just

Daniel Abendroth: 00:01:50

kinda dumped in my mind, one inflation prices.

Daniel Abendroth: 00:01:52

Just go up price of goods and services.

Daniel Abendroth: 00:01:55

Always go.

Daniel Abendroth: 00:01:56

And we're no different and too, like, we get better, like I'm constantly improving.

Daniel Abendroth: 00:02:02

So yeah, like I'm just, I'm a better editor I feel than I was a year ago or like I'm

Daniel Abendroth: 00:02:09

offering better service than I was a year ago.

Bryan Entzminger: 00:02:12

Yeah.

Bryan Entzminger: 00:02:12

And I think you kind of lead into one of the other things that I see as a common thread.

Bryan Entzminger: 00:02:16

Like I'm raising rates because I'm adding video editing or I'm adding, I'm doing value added services.

Bryan Entzminger: 00:02:23

And I think.

Bryan Entzminger: 00:02:24

Kind of two pieces of that, right?

Bryan Entzminger: 00:02:25

One is raising your overall rate by expanding the services that you offer.

Bryan Entzminger: 00:02:30

But the other is just like the cost of the actual service, right?

Bryan Entzminger: 00:02:33

So let's say that I've always added, or I've always offered video editing.

Bryan Entzminger: 00:02:39

I could potentially raise my rates for that, but also just because I add video editing doesn't

Bryan Entzminger: 00:02:44

mean that I can't also raise the rate for my audio editing as I get better as, as inflation happens.

Bryan Entzminger: 00:02:50

As we add new capabilities and new skills.

Bryan Entzminger: 00:02:54

There's a lot of different facets, I think.

Bryan Entzminger: 00:02:56

And like for me, one

Daniel Abendroth: 00:02:56

thing that I've added is quality check.

Daniel Abendroth: 00:02:59

So now, before any show goes live, there's at least one other person listening to every episode.

Daniel Abendroth: 00:03:05

That's just something that I've started doing to cover myself.

Daniel Abendroth: 00:03:07

But it's also like, Hey, you now have a little more peace of mind to know that like your shows are going

Daniel Abendroth: 00:03:13

to go out properly, like sounding the best they can.

Bryan Entzminger: 00:03:16

That actually kind of plays into one of the things that I've been working on in terms

Bryan Entzminger: 00:03:20

of my path in terms of pricing structure, right.

Bryan Entzminger: 00:03:24

Is building in pricing for continuity, right?

Bryan Entzminger: 00:03:29

So that as I start building out my small team and I have more redundancy than I'm providing a service

Bryan Entzminger: 00:03:36

to my clients beyond just what I deliver to them.

Bryan Entzminger: 00:03:39

Right.

Bryan Entzminger: 00:03:40

Because as I get this built out, then they will know that there's a backup.

Bryan Entzminger: 00:03:44

If somebody gets.

Bryan Entzminger: 00:03:45

Things don't have to go down.

Bryan Entzminger: 00:03:46

If something was to happen to me, we've got something in place so that the work can continue.

Bryan Entzminger: 00:03:51

I mean, there might be a couple of bumps, but it's not just like, well, we're a hundred percent out of the game.

Bryan Entzminger: 00:03:55

Cause Brian can't do anything for a week.

Bryan Entzminger: 00:03:58

I don't know.

Bryan Entzminger: 00:03:58

Jennifer, what do you think?

Bryan Entzminger: 00:03:59

Well,

Daniel Abendroth: 00:03:59

I think

Jennifer Longworth: 00:04:00

that there's, you all have mentioned the good reasons to raise your rates, but we also, when we're in

Jennifer Longworth: 00:04:06

a traditional job, we always want the boss to give us a raise.

Jennifer Longworth: 00:04:09

Right?

Jennifer Longworth: 00:04:09

I always want to think of a raise when you're your own boss, the only person in charge of giving you a raise is.

Jennifer Longworth: 00:04:15

And at this time for you to get a raise due to inflation, due to increase costs, whatever the reason is, well, you have to do it.

Jennifer Longworth: 00:04:24

You have to make that move.

Jennifer Longworth: 00:04:25

No one can do it for you.

Carrie Caulfield Arick: 00:04:26

I'm going to be a little, maybe controversial on this topic in, okay.

Carrie Caulfield Arick: 00:04:33

Just don't want more money.

Carrie Caulfield Arick: 00:04:37

Like why do we always think that.

Carrie Caulfield Arick: 00:04:40

We shouldn't have more money.

Carrie Caulfield Arick: 00:04:42

I mean, I feel like even as a culture, like, we're always like, oh, well I want to raise because, or I don't want like too much.

Carrie Caulfield Arick: 00:04:50

I want just enough, but I feel like there's a mindset there where it's not okay to just want more money.

Jennifer Longworth: 00:04:58

It's that scarcity mindset that the abundance mindset,

Daniel Abendroth: 00:05:01

right.

Daniel Abendroth: 00:05:03

There's a lot.

Daniel Abendroth: 00:05:03

We could dissect that goes into politics and socioeconomics.

Daniel Abendroth: 00:05:08

That probably be a little too controversial, but yeah, totally.

Daniel Abendroth: 00:05:13

We deserve more money because we want it.

Daniel Abendroth: 00:05:15

So

Carrie Caulfield Arick: 00:05:15

this is a concept that a client actually talked about on her show, which I don't know if that

Carrie Caulfield Arick: 00:05:21

was necessarily good considering she had a podcast editor.

Carrie Caulfield Arick: 00:05:24

Cause I'm about to ask her for more money, but

Daniel Abendroth: 00:05:28

just be like, Hey, I was listening to this mic as a camera, which one?

Daniel Abendroth: 00:05:31

And the host said.

Carrie Caulfield Arick: 00:05:33

I should want more money, right.

Carrie Caulfield Arick: 00:05:35

It's just okay.

Carrie Caulfield Arick: 00:05:36

To want more money.

Carrie Caulfield Arick: 00:05:37

And I feel like that's very true.

Carrie Caulfield Arick: 00:05:39

Like, um, I want to do more things and more things cost money.

Carrie Caulfield Arick: 00:05:45

And so I want more, I want more.

Carrie Caulfield Arick: 00:05:49

Sorry,

Jennifer Longworth: 00:05:50

when I go on another cruise with my family.

Carrie Caulfield Arick: 00:05:53

Oh yeah.

Carrie Caulfield Arick: 00:05:53

That

Bryan Entzminger: 00:05:58

I'm actually really glad that you mentioned that Carrie, because it kind of plays into some of the comments

Bryan Entzminger: 00:06:02

that we saw when we asked this question in the Facebook group, the podcast editors, mastermind, Facebook group about

Bryan Entzminger: 00:06:08

people talking about questions, about pricing because of the.

Bryan Entzminger: 00:06:11

A number of comments in there that were related to things like imposter syndrome or feeling like I have to justify the value

Bryan Entzminger: 00:06:17

add, or like even some of the stuff that I've talked about.

Bryan Entzminger: 00:06:20

That's really more of a strategy than a why that I think is addressed by just understanding

Bryan Entzminger: 00:06:26

that it's okay to want to, to prosper and to do.

Bryan Entzminger: 00:06:32

Between you and Jennifer, we can probably just drop the mic and go home.

Bryan Entzminger: 00:06:35

Cause Jennifer had that quarterback like, yeah, see you later.

Bryan Entzminger: 00:06:38

You know, if you're, if you're your own boss, the only person to give you a raise as you like,

Bryan Entzminger: 00:06:42

those two are gold right there in my day job.

Bryan Entzminger: 00:06:45

It's okay for me to want more money.

Bryan Entzminger: 00:06:46

And I don't have to justify why I want more money now, whether or not I get it comes down to a negotiation between

Bryan Entzminger: 00:06:52

me and my boss and whatever structures are set in place to make that not happen, but that's not a bad thing.

Bryan Entzminger: 00:06:57

I think that's really.

Daniel Abendroth: 00:06:58

So I just want to take a quick second to welcome everybody that is going up and chat.

Daniel Abendroth: 00:07:03

Thank you so much for being here.

Daniel Abendroth: 00:07:04

If you're listening to the replay of this or watching the replay, be sure to join us every other Thursday at 9 0 5 Eastern time.

Daniel Abendroth: 00:07:14

Pretty regularly, Helen King said, yes, it is.

Daniel Abendroth: 00:07:17

Carrie is okay to want more.

Daniel Abendroth: 00:07:20

Kayla says preach Carrie.

Daniel Abendroth: 00:07:22

Totally cool.

Daniel Abendroth: 00:07:23

Just want more money, Mike Wilburn.

Daniel Abendroth: 00:07:25

Bravo and wanting more money, wanting to make money and then more money for what you dedicate umpteen hours to is a good thing.

Daniel Abendroth: 00:07:32

Don't bill a NYSE the want to make more money.

Daniel Abendroth: 00:07:34

I'm so tired of it.

Daniel Abendroth: 00:07:35

And I'll ask outlets of life.

Daniel Abendroth: 00:07:37

Andrea also says also your skills and expertise increase over time.

Daniel Abendroth: 00:07:41

So your rate should too.

Daniel Abendroth: 00:07:43

So it seems to be a common theme of like, yes, that's prosper.

Daniel Abendroth: 00:07:46

Let's all.

Daniel Abendroth: 00:07:47

What more money?

Carrie Caulfield Arick: 00:07:48

So the thing we do for our clients.

Carrie Caulfield Arick: 00:07:51

Is hello.

Carrie Caulfield Arick: 00:07:53

Ma'am if they, you know, hopefully.

Carrie Caulfield Arick: 00:07:55

If they're running their podcasts as a business, or they're profiting from their podcasts in some way,

Carrie Caulfield Arick: 00:08:00

we are giving them the means in which to do that because they do not have to edit their podcast.

Carrie Caulfield Arick: 00:08:06

We are doing it for them.

Carrie Caulfield Arick: 00:08:08

We making them sound awesome.

Carrie Caulfield Arick: 00:08:09

We were making it deliver a clear message.

Carrie Caulfield Arick: 00:08:12

You know, we're working with them to do all the things.

Carrie Caulfield Arick: 00:08:15

It is a transactional relationship, but as your client prospers more, you should also prosper more.

Carrie Caulfield Arick: 00:08:20

At least that's my belief.

Bryan Entzminger: 00:08:24

And I think also to tie into that, I think there's a certain level of peace

Bryan Entzminger: 00:08:27

of mind that we as editors might forget about.

Bryan Entzminger: 00:08:30

But for those of you that have been following the show for a while, we used to offer different people,

Bryan Entzminger: 00:08:35

the opportunity to edit the show for their portfolio.

Bryan Entzminger: 00:08:39

And we've stopped doing that well, because honestly it created a lot of uncertainty as to whether or not we

Bryan Entzminger: 00:08:43

were going to be able to deliver our episode on time.

Bryan Entzminger: 00:08:46

Partly because we're just working with a new person every time.

Bryan Entzminger: 00:08:48

But also partly because some of the people that thought they had the goods.

Bryan Entzminger: 00:08:53

And now that we've got somebody in place who does this consistently and we pay him so he

Bryan Entzminger: 00:08:58

can keep doing it, shout out to Alexandra.

Bryan Entzminger: 00:09:01

It's very encouraging to get that episode every time and know that it's going to be right now.

Bryan Entzminger: 00:09:05

There might be things that we would have done differently.

Bryan Entzminger: 00:09:08

That's fine.

Bryan Entzminger: 00:09:08

Like there are always stylistic things, but to know that we've got something that we can just take and publish is

Bryan Entzminger: 00:09:15

great as we provide that for our clients, that's a huge.

Bryan Entzminger: 00:09:19

And as we get better at doing that, and as we, as that relationship develops, there's no reason

Bryan Entzminger: 00:09:23

that our value to them shouldn't increase.

Carrie Caulfield Arick: 00:09:26

Absolutely.

Carrie Caulfield Arick: 00:09:27

So I'm curious as first of all, I'm going to have this caveat, like I say, this, this is kind of a new mindset for me, so

Carrie Caulfield Arick: 00:09:36

I have not been great about raising rates until recently.

Carrie Caulfield Arick: 00:09:41

Right.

Carrie Caulfield Arick: 00:09:41

It was a conversation I didn't want to have, it was a conversation I forgot about like,

Carrie Caulfield Arick: 00:09:48

just one day it's January, the next day.

Carrie Caulfield Arick: 00:09:49

It's December.

Carrie Caulfield Arick: 00:09:51

So while I kind of have this mindset that, Hey, I need more glitter in my life and somebody has got to pay for it.

Carrie Caulfield Arick: 00:09:57

It's not going to be me.

Carrie Caulfield Arick: 00:09:58

It's easy to say that.

Carrie Caulfield Arick: 00:10:00

Right.

Carrie Caulfield Arick: 00:10:00

It's easy for us to all sit here with each other and be like, yeah, more money, but it's less easy to do it.

Carrie Caulfield Arick: 00:10:07

So.

Carrie Caulfield Arick: 00:10:08

My first question for you guys and for everybody else in the chat is, so how often do you raise

Carrie Caulfield Arick: 00:10:17

rates or is it not a regular practice for

Daniel Abendroth: 00:10:20

you?

Daniel Abendroth: 00:10:21

Not as often as I should.

Daniel Abendroth: 00:10:23

I think it was 2020 when we last raise our rates.

Daniel Abendroth: 00:10:28

Yeah.

Daniel Abendroth: 00:10:28

I think ideally probably yearly, but yeah, I'm not consistent with that.

Bryan Entzminger: 00:10:34

So for me, when it comes to new clients, I'm fairly good at keeping my rates updated for a while.

Bryan Entzminger: 00:10:40

I was actually, every time I got a yes, the next client, I charged more and I feel like I've gotten to a good place right

Bryan Entzminger: 00:10:47

now where there's, I'm getting enough, knows that I don't think it's time for me to increase my rates yet on that side.

Bryan Entzminger: 00:10:52

So that's been pretty, pretty good.

Bryan Entzminger: 00:10:55

It's the existing clients like Mike Wilkerson mentioned in the chat as far as like that uncomfortable conversation.

Bryan Entzminger: 00:11:01

I know for me when I talk about mindset, cause Carrie, you talked about how it's easy to talk

Bryan Entzminger: 00:11:05

a good game and not necessarily walk the walk.

Bryan Entzminger: 00:11:07

I've got one client who I should have had the right conversation with at the beginning of last year.

Bryan Entzminger: 00:11:13

So a year into the pandemic and I put it off because I was like, well, I mean, it's, it's a rough time.

Bryan Entzminger: 00:11:19

I probably shouldn't have that conversation with her right now.

Bryan Entzminger: 00:11:21

And then like, now I'm looking back and going, well, it wasn't rough for me.

Bryan Entzminger: 00:11:26

Just because it was referred.

Bryan Entzminger: 00:11:27

It doesn't mean that.

Bryan Entzminger: 00:11:28

And I know it sounds stupid when you say it out loud, but that's the head trash you deal with for an entire

Bryan Entzminger: 00:11:33

year going, oh man, I should've had that conversation.

Bryan Entzminger: 00:11:35

Well, but I mean inflation and well, but now I'm like a year past that I'm going now.

Bryan Entzminger: 00:11:41

I'm going okay.

Bryan Entzminger: 00:11:42

We should probably be having a conversation about a 20% rate hike or more at this point based on how my pricing has

Bryan Entzminger: 00:11:49

increased over time while this client's has stayed flat.

Bryan Entzminger: 00:11:54

And now I'm going, can I have a 20.

Bryan Entzminger: 00:11:56

Pricing conversation.

Bryan Entzminger: 00:11:57

How do you sell that in to go?

Bryan Entzminger: 00:11:59

Because 20% is not insignificant in my mind.

Bryan Entzminger: 00:12:04

If I got a 20% raise at my day job, that's pretty nice

Carrie Caulfield Arick: 00:12:07

little race.

Carrie Caulfield Arick: 00:12:09

Mike Wilkerson said something really.

Carrie Caulfield Arick: 00:12:12

I think an important, if you don't initiate, then you'll get dragged into complacency and the feeling that you can.

Carrie Caulfield Arick: 00:12:23

Raise your rates eventually.

Carrie Caulfield Arick: 00:12:25

I think that's what you're saying, but you can't by the time.

Carrie Caulfield Arick: 00:12:28

So I actually experienced that, like one of my first clients, I didn't raise rates for like a year and

Carrie Caulfield Arick: 00:12:40

it was a lot, so it was, you know, it was one of those, you start out new, you're doing a low rate.

Carrie Caulfield Arick: 00:12:45

And then I realize that like the time it takes to do all the pieces for his show, I wasn't even making minimum wage.

Carrie Caulfield Arick: 00:12:53

And I put it off and I put it off and I let it go and let it go.

Carrie Caulfield Arick: 00:12:56

And I think like another six months went by and I remember talking to you guys about it

Carrie Caulfield Arick: 00:13:01

and y'all were like, yeah, raise weight rates.

Carrie Caulfield Arick: 00:13:03

And I think what I felt like I had to do was like, actually do the math forum about how many hours it

Carrie Caulfield Arick: 00:13:09

takes to do the work and show him that I was not, I was making like $3 an hour and that kind of.

Carrie Caulfield Arick: 00:13:16

Shocked him.

Carrie Caulfield Arick: 00:13:17

Not as much as it shocked me, of course, but then we renegotiated, but I felt like I had to

Carrie Caulfield Arick: 00:13:25

do that much justification of raising rates.

Carrie Caulfield Arick: 00:13:29

And I'm still not great at raising rates regularly.

Carrie Caulfield Arick: 00:13:34

Jennifer, what about you?

Jennifer Longworth: 00:13:36

So I am not good at raising them regularly, but I am in the process of.

Jennifer Longworth: 00:13:41

You know, doing the new people.

Jennifer Longworth: 00:13:42

Come on, there's a new rate.

Jennifer Longworth: 00:13:44

People ask me how much I charge.

Jennifer Longworth: 00:13:46

I tell them the new rate.

Jennifer Longworth: 00:13:47

I'm not even thinking about the old number now.

Jennifer Longworth: 00:13:50

Like it's the new number?

Jennifer Longworth: 00:13:51

Cause one of my people already pays that number.

Jennifer Longworth: 00:13:53

I just do a little extra for him.

Jennifer Longworth: 00:13:56

So it's like, oh, well he already pays it.

Jennifer Longworth: 00:13:58

Somebody else's already paying that.

Jennifer Longworth: 00:14:00

He just gets a little bit of extra love.

Jennifer Longworth: 00:14:04

Well, he's paying us.

Jennifer Longworth: 00:14:04

Somebody else probably will too.

Jennifer Longworth: 00:14:06

Right.

Jennifer Longworth: 00:14:07

Oh, wait, they're paying that now, too.

Jennifer Longworth: 00:14:09

Okay, great.

Jennifer Longworth: 00:14:10

But I'm not even having the conversation with the lower number.

Jennifer Longworth: 00:14:14

It took a while from my base rate of, you know, my first show man, $25 or whatever, I've come a long way since then, but

Carrie Caulfield Arick: 00:14:23

the

Jennifer Longworth: 00:14:28

the doubling and tripling the rate a few years ago.

Jennifer Longworth: 00:14:32

Well, like, oh, now I'm legit.

Jennifer Longworth: 00:14:34

You know?

Jennifer Longworth: 00:14:34

So for those of, I don't see anyone, any beginners in the chat, but for beginners who

Jennifer Longworth: 00:14:40

are listening and lurking, you know, it's okay.

Jennifer Longworth: 00:14:46

Just start out at the $25, but don't stay there for long.

Jennifer Longworth: 00:14:52

If you figure out what you're doing, have that conversation.

Jennifer Longworth: 00:14:54

As soon as you.

Jennifer Longworth: 00:14:56

Because Mike say, you're going to end up getting stuck there forever.

Jennifer Longworth: 00:15:01

And I had a client who wanted to stay at the 25, 30 $5 level.

Jennifer Longworth: 00:15:06

I was like, Hey, yeah, I'm raising it up to 50, which is not where I am now.

Jennifer Longworth: 00:15:10

I'm higher than 50 now.

Jennifer Longworth: 00:15:11

But at that point I was like, I'm going to raise it to 50.

Jennifer Longworth: 00:15:13

And you all might remember my agony over that potential conversation.

Jennifer Longworth: 00:15:18

I was just going to go to $50.

Jennifer Longworth: 00:15:19

Uh, and they said, no, so I don't work for them anymore.

Jennifer Longworth: 00:15:22

And that's okay.

Jennifer Longworth: 00:15:23

Because now I have people paying me a heck of a lot more than that to do what I was doing before.

Bryan Entzminger: 00:15:28

The thing I like to remind myself, because I remember that with you is

Bryan Entzminger: 00:15:33

every client that you lose at the old rate.

Bryan Entzminger: 00:15:35

If you've doubled the rates, you only need half of a new client to replace that.

Bryan Entzminger: 00:15:40

Right.

Bryan Entzminger: 00:15:40

So I understand that sometimes there are fixed costs that need to be covered, but a lot of what we do is really time-based.

Bryan Entzminger: 00:15:47

So it's really more variable costs.

Bryan Entzminger: 00:15:49

And so as long as your base costs are.

Bryan Entzminger: 00:15:52

Losing a low paying client is not necessarily a bad thing.

Bryan Entzminger: 00:15:56

I don't like it.

Bryan Entzminger: 00:15:57

I don't like to lose relationships.

Bryan Entzminger: 00:15:58

And I think that's my challenge, right?

Bryan Entzminger: 00:16:00

To me, losing a client over pricing is like failing in a relationship.

Bryan Entzminger: 00:16:04

And I don't know why that is because I'm not even sure sometimes I like people, but there's that?

Carrie Caulfield Arick: 00:16:09

Well, you start to care, right?

Carrie Caulfield Arick: 00:16:11

You care about your client.

Carrie Caulfield Arick: 00:16:13

You're listening to them like every week, sometimes multiple times a week.

Carrie Caulfield Arick: 00:16:18

So you.

Carrie Caulfield Arick: 00:16:19

Just like a podcast listener, have that sense of intimacy with them.

Carrie Caulfield Arick: 00:16:23

But it's like a false sense of intimacy because they're not listening to your voice, every email.

Carrie Caulfield Arick: 00:16:30

Um, so I don't think they're as connected.

Carrie Caulfield Arick: 00:16:35

Right.

Carrie Caulfield Arick: 00:16:36

And where, you know, since we have that intimacy, we're putting so much, we're projecting so

Carrie Caulfield Arick: 00:16:40

much into that conversation in our head.

Carrie Caulfield Arick: 00:16:43

Because they care and what if they're having problems and, oh, what are, we don't want to make it harder for them.

Carrie Caulfield Arick: 00:16:50

And so there's this whole emotional baggage we bring to it, right.

Carrie Caulfield Arick: 00:16:53

That they don't even have, or even think about.

Carrie Caulfield Arick: 00:16:57

And I think the clients I have raised rates on or changed rates based on the scope of work, it was like, okay, it was easy.

Carrie Caulfield Arick: 00:17:06

It wasn't as hard or as like, I didn't have.

Carrie Caulfield Arick: 00:17:09

Do all is hoop jumping.

Carrie Caulfield Arick: 00:17:11

I thought I had or justification that I thought I would have to because they were looking at it as a transactional

Carrie Caulfield Arick: 00:17:17

relationship instead of an intimate relationship.

Carrie Caulfield Arick: 00:17:20

Right?

Bryan Entzminger: 00:17:20

Yeah.

Bryan Entzminger: 00:17:21

I wonder sometimes if, maybe that's why it's so frustrating when we get crap audio to start with, and it feels like the

Bryan Entzminger: 00:17:27

client doesn't even care because that starts to like, maybe at some point we become over-invested in the relationship.

Bryan Entzminger: 00:17:34

To where we care more about the quality of what they put out than they do.

Jennifer Longworth: 00:17:37

I broke up with clients once in there, their message to me was, oh, these minor

Jennifer Longworth: 00:17:42

edits you do for us, blah, blah, blah, blah, blah.

Jennifer Longworth: 00:17:45

I was like, oh no, no, thank you.

Jennifer Longworth: 00:17:49

We don't work together anymore.

Jennifer Longworth: 00:17:51

And, and I don't even remember what the rest of the email said, but the minor edits I do

Jennifer Longworth: 00:17:56

for y'all did you listen to what you said?

Jennifer Longworth: 00:18:02

Oh man.

Jennifer Longworth: 00:18:03

Yeah.

Bryan Entzminger: 00:18:03

Here's my session with 275 edit points in 33 minutes.

Bryan Entzminger: 00:18:08

Yeah.

Bryan Entzminger: 00:18:08

Yeah.

Carrie Caulfield Arick: 00:18:09

And Andrea has a good point.

Carrie Caulfield Arick: 00:18:11

They also don't listen to their raw audios.

Carrie Caulfield Arick: 00:18:14

They don't know what magic we produce though.

Carrie Caulfield Arick: 00:18:18

I have some clients who listened to the raw audio, so.

Carrie Caulfield Arick: 00:18:23

They do know what magic I produce.

Carrie Caulfield Arick: 00:18:25

They happen to be the higher paying clients, oddly enough, which is an interesting correlation.

Carrie Caulfield Arick: 00:18:31

So that's really.

Jennifer Longworth: 00:18:35

I have new clients now.

Jennifer Longworth: 00:18:37

And I'm listening to this about raising rates regularly.

Jennifer Longworth: 00:18:40

I'm like, well, I'm more like have a rotating the word or a revolving door of clients coming in and out.

Jennifer Longworth: 00:18:47

So people are pod fading or coming back on or whatever.

Jennifer Longworth: 00:18:50

So they just come back and someone's like, oh, I'm ready to come back.

Jennifer Longworth: 00:18:53

Now.

Jennifer Longworth: 00:18:53

I'm like, well, it's twice as much as when you left.

Jennifer Longworth: 00:18:55

So it's not like I'm raising rates on people regularly who are my clients.

Jennifer Longworth: 00:18:59

They just there's just enough turnover.

Jennifer Longworth: 00:19:02

Cause I had.

Jennifer Longworth: 00:19:03

Six years ago when I started doing this, I had a really crappy little clients and I'm glad I didn't work with any of them

Carrie Caulfield Arick: 00:19:09

anymore.

Carrie Caulfield Arick: 00:19:10

So I'm curious if you get pushback from people who come back and you're like, well, I've doubled my

Jennifer Longworth: 00:19:15

rates.

Jennifer Longworth: 00:19:15

I'm waiting to hear back from that email it's happening this week.

Jennifer Longworth: 00:19:18

We'll find out what happens.

Jennifer Longworth: 00:19:20

Stay tuned.

Carrie Caulfield Arick: 00:19:21

What about you guys?

Carrie Caulfield Arick: 00:19:21

Have you ever been in that situation?

Daniel Abendroth: 00:19:24

I think I'm going through that now.

Daniel Abendroth: 00:19:26

Well that like returning clients getting a higher rate, but just pushback on a new.

Daniel Abendroth: 00:19:32

And it kind of goes back to like the addition by subtraction.

Daniel Abendroth: 00:19:34

It's a client that I do.

Daniel Abendroth: 00:19:36

Audio editing was minor video editing.

Daniel Abendroth: 00:19:39

I don't do any major ones, but I still like take their raw video, throw on the intro and outro, clean up the audio and

Daniel Abendroth: 00:19:46

produce that along with show notes and like a descript captions.

Daniel Abendroth: 00:19:51

So it's probably like pretty time-intensive, but they're one of the lowest paying clients because they've been with

Daniel Abendroth: 00:19:56

us for a while and we liked the work that they're doing.

Daniel Abendroth: 00:19:58

So we've just kind of like been going along with the lower.

Daniel Abendroth: 00:20:02

Because of what they're doing.

Daniel Abendroth: 00:20:03

And it just got to the point where it's like, we dread working on the show and it doesn't help

Daniel Abendroth: 00:20:08

that we're also making so little money off of it.

Daniel Abendroth: 00:20:12

So the rate is more than doubling.

Daniel Abendroth: 00:20:15

So we're giving them, it's like the rate is like probably like 2.5, almost three times as much.

Daniel Abendroth: 00:20:21

And then we're giving them a little bit of discount because they've been with this for so long.

Daniel Abendroth: 00:20:24

We know like it's just not in their budget.

Daniel Abendroth: 00:20:26

So it's more than double what their current rate is.

Daniel Abendroth: 00:20:29

And so the response I got back is we're doing the budget soon, but it's probably not going to be feasible.

Bryan Entzminger: 00:20:34

I've never really had a customer leave and come back.

Bryan Entzminger: 00:20:37

I had one that had deposit show during a work transition, they came back or they restarted the show.

Bryan Entzminger: 00:20:43

At that point, the rate had gone up by about 20.

Bryan Entzminger: 00:20:47

But part of that was also, we went from monthly billing to per episode.

Bryan Entzminger: 00:20:50

And I just shared with them when I agreed to do this with you and this kind of timeline, I have to make

Bryan Entzminger: 00:20:56

sure that I maintain a certain amount of headroom in my workweek so that I can produce this show for you.

Bryan Entzminger: 00:21:04

So in order to do that, I'm going to have to charge a little bit more because the income is more variable, but so is the workload.

Bryan Entzminger: 00:21:09

And honestly, I'm thinking at this point, I'm wondering if double my monthly rate is actually the right price for intermittent

Bryan Entzminger: 00:21:19

episodes that aren't on a regular schedule, because if I've got my week fully booked in essence, based on what my clients

Bryan Entzminger: 00:21:25

provide me, and I've got a client that provides me a three track one hour episode that needs to be turned around in seven days.

Bryan Entzminger: 00:21:33

Just like everybody else.

Bryan Entzminger: 00:21:34

That's extra weekend work.

Bryan Entzminger: 00:21:36

Depending on the complexity of what they do, that could be 3, 4, 5 hours of editing is especially

Bryan Entzminger: 00:21:41

if it's like a host and two guests or something like that, where it's just a mess to deal with.

Bryan Entzminger: 00:21:45

So I'm actually thinking maybe 20% isn't enough of an upcharge to have an inconsistent workload.

Carrie Caulfield Arick: 00:21:53

Yeah.

Carrie Caulfield Arick: 00:21:53

And so one of the things that I always say to like, not maybe to clients, but to other editors,

Carrie Caulfield Arick: 00:22:02

is that it's not so much that they're paying for.

Carrie Caulfield Arick: 00:22:06

Right.

Carrie Caulfield Arick: 00:22:06

It's that they're paying for a slot in my schedule to edit.

Carrie Caulfield Arick: 00:22:10

Right.

Carrie Caulfield Arick: 00:22:10

Because my time is the most valuable thing I have.

Carrie Caulfield Arick: 00:22:14

And I actually am kind of in the same situation you are Ryan where I'm, I'm getting ready to.

Carrie Caulfield Arick: 00:22:20

I have an inconsistent client.

Carrie Caulfield Arick: 00:22:22

I never know when I'm going to get a file.

Carrie Caulfield Arick: 00:22:25

And the last couple times they sent me something, they were like, oh, can you get this out?

Carrie Caulfield Arick: 00:22:31

A's.

Carrie Caulfield Arick: 00:22:32

And I'm like, what do you describe as ASAP?

Carrie Caulfield Arick: 00:22:35

Like there's only so much flexibility here.

Carrie Caulfield Arick: 00:22:39

If you give it to me on a Thursday.

Carrie Caulfield Arick: 00:22:41

And usually the answer is, you know, no, I can have it by this date, but I can't have it by this date.

Carrie Caulfield Arick: 00:22:46

And so I've come to a point where I I'm going to have to make a decision, whether to charge them

Carrie Caulfield Arick: 00:22:52

significantly more or to just drop them all together.

Carrie Caulfield Arick: 00:22:56

And there are so inconsistent though, and it's sometimes such a struggle.

Carrie Caulfield Arick: 00:23:00

That's the other thing.

Carrie Caulfield Arick: 00:23:01

They want me to cut out, like all the adjectives that they have a legal review department.

Carrie Caulfield Arick: 00:23:06

So like anything that's interesting gets cut.

Carrie Caulfield Arick: 00:23:08

And so it's incredibly sad to edit as well.

Carrie Caulfield Arick: 00:23:13

So it's not bringing me joy.

Carrie Caulfield Arick: 00:23:16

And it's inconsistent.

Jennifer Longworth: 00:23:17

Marie Kondo would tell you that since it doesn't spark joy, you should let

Carrie Caulfield Arick: 00:23:22

it go.

Carrie Caulfield Arick: 00:23:23

Should we have that approach as business owners?

Carrie Caulfield Arick: 00:23:26

I don't

Jennifer Longworth: 00:23:26

know, but it works for clothing,

Daniel Abendroth: 00:23:30

paper.

Bryan Entzminger: 00:23:30

I think it works for possessions.

Bryan Entzminger: 00:23:32

I'm not sure it works the same.

Carrie Caulfield Arick: 00:23:34

I want it to work for, I want the work I do to make me happy.

Carrie Caulfield Arick: 00:23:40

Yeah.

Carrie Caulfield Arick: 00:23:41

Because otherwise, why am I, I mean, I could just go get a job somewhere else.

Carrie Caulfield Arick: 00:23:45

A lot

Daniel Abendroth: 00:23:46

less stress that way for different kinds of stress, I guess

Carrie Caulfield Arick: 00:23:51

you don't have to own no, because when somebody calls to complain, they're not calling you.

Carrie Caulfield Arick: 00:23:55

Right.

Carrie Caulfield Arick: 00:23:55

Unless you're like, you know, a CEO or something of a company, I am being dragged out.

Carrie Caulfield Arick: 00:24:01

What is being dragged mean?

Carrie Caulfield Arick: 00:24:03

Like, I'm not sure

Daniel Abendroth: 00:24:03

what the drag he's referring to is a feeling that we all have one you're doing the work too.

Daniel Abendroth: 00:24:09

You're not being paid enough.

Daniel Abendroth: 00:24:11

The work seems like it's not stopping for you're quickly losing interest and footing for the job because you're on

Daniel Abendroth: 00:24:18

the cusp of being dragged and then you're being dragged.

Daniel Abendroth: 00:24:21

Yes.

Daniel Abendroth: 00:24:21

So it's just like that.

Daniel Abendroth: 00:24:23

Yeah.

Daniel Abendroth: 00:24:23

Not making enough you're putting in the work and just like losing interest.

Carrie Caulfield Arick: 00:24:28

Yeah.

Carrie Caulfield Arick: 00:24:28

I'm just being, you know, they're just, they've got my arm and they're just pulling me

Carrie Caulfield Arick: 00:24:32

along and, and my clothes are all dirty now.

Carrie Caulfield Arick: 00:24:37

Um, and it's also,

Daniel Abendroth: 00:24:39

it's a disservice for you.

Daniel Abendroth: 00:24:41

But it's also a disservice for your clients because once you lose interest and you feel this obligation and discouragement about.

Daniel Abendroth: 00:24:50

You're suddenly like not putting in the same effort as you would like the shows that you really love working

Carrie Caulfield Arick: 00:24:56

on Mike, can I come work for you?

Carrie Caulfield Arick: 00:24:58

And it sounds like you're good to

Daniel Abendroth: 00:25:00

work.

Daniel Abendroth: 00:25:00

You need

Bryan Entzminger: 00:25:00

to listen

Daniel Abendroth: 00:25:01

to the last episode,

Carrie Caulfield Arick: 00:25:03

actually, I haven't, I'm sorry everybody I've had COVID so I've been away, but,

Daniel Abendroth: 00:25:07

um, that's no excuse

Daniel Abendroth: 00:25:12

types of people.

Carrie Caulfield Arick: 00:25:16

Yeah.

Carrie Caulfield Arick: 00:25:16

So that's, I don't know where I'm going with this.

Bryan Entzminger: 00:25:22

I did want to talk just a second about something that I'm considering that doesn't have anything to do

Bryan Entzminger: 00:25:26

with pricing, but I've considered making my minimum turnaround time for any show no less than the cycle between episodes.

Bryan Entzminger: 00:25:35

So if you have an every other week.

Bryan Entzminger: 00:25:38

I expect two weeks to turn around your episode.

Bryan Entzminger: 00:25:40

And if you've got a once a month show one month, that way that inconsistent workload can be spread out differently.

Bryan Entzminger: 00:25:47

I don't know if I'm going to go down that path, but it's something I've been thinking about because

Bryan Entzminger: 00:25:51

time management is one of my biggest challenge.

Carrie Caulfield Arick: 00:25:54

I've started with three to five days, three to five business days.

Carrie Caulfield Arick: 00:25:58

Turnaround is in my contracts now because you know, stuff happens like you get COVID and sometimes you can't do a quick turnaround.

Carrie Caulfield Arick: 00:26:09

Um, sometimes some shows take longer.

Daniel Abendroth: 00:26:13

Whenever I do my next updates, one of my policy changes is going to be how I handle rush.

Daniel Abendroth: 00:26:19

So right now, like I asked for seven days, but the brush Libby doesn't kick in until three days before release.

Daniel Abendroth: 00:26:26

And then there's like another upcharge if it's like within 24 hours.

Daniel Abendroth: 00:26:29

But now like I've done so much, like I'm not even gonna consider.

Daniel Abendroth: 00:26:34

24 hour turnarounds anymore.

Daniel Abendroth: 00:26:35

I

Carrie Caulfield Arick: 00:26:35

have that.

Carrie Caulfield Arick: 00:26:36

I put it, I've been putting in my contracts now that just, this is a Steve Stewart thing.

Carrie Caulfield Arick: 00:26:42

Like he says, you have to buy his wife flowers.

Carrie Caulfield Arick: 00:26:45

I say you have to buy my family dinner at our favorite restaurant.

Carrie Caulfield Arick: 00:26:48

Now for 24 hour turnaround.

Carrie Caulfield Arick: 00:26:53

My favorite restaurant, which is really expensive,

Carrie Caulfield Arick: 00:27:01

it's called

Jennifer Longworth: 00:27:02

the Fox hole and it's the one restaurant in her community.

Carrie Caulfield Arick: 00:27:08

One nice restaurant.

Carrie Caulfield Arick: 00:27:09

It's a one restaurant.

Carrie Caulfield Arick: 00:27:09

You'd get a steak.

Bryan Entzminger: 00:27:12

Uh, I'm wondering if you guys can help me because we've established that I need to have this conversation.

Bryan Entzminger: 00:27:16

So can you guys kind of coach me through how.

Bryan Entzminger: 00:27:18

How to key up this conversation with my client.

Bryan Entzminger: 00:27:21

That's been put off for over a year now, and this

Daniel Abendroth: 00:27:24

is about the turnaround time.

Daniel Abendroth: 00:27:25

No, no price.

Bryan Entzminger: 00:27:27

I've got this client that I was like, okay, it's COVID, I'm not going to pass that cost on.

Bryan Entzminger: 00:27:32

Now we're potentially looking down the barrel of a 20% increase, helped me get over my junk.

Bryan Entzminger: 00:27:37

It

Daniel Abendroth: 00:27:38

was a point that I thought of earlier and Mike, at some point brought it up.

Daniel Abendroth: 00:27:43

But it's the longer you put it off, the harder the conversation is.

Daniel Abendroth: 00:27:47

And not just because like, you've been doing it, like it's been so long, but also if you should have quote, unquote, should

Daniel Abendroth: 00:27:54

have, like, you felt like your ratio had gone up 20% last year.

Daniel Abendroth: 00:27:57

Does that mean that your rates should be now 40% over what they are?

Daniel Abendroth: 00:28:01

Because you didn't do it last year and every year you're not raising well, yeah, I was thinking like 10, 10.

Daniel Abendroth: 00:28:07

Sure, sure, sure.

Daniel Abendroth: 00:28:07

Oh, okay.

Daniel Abendroth: 00:28:08

Okay.

Daniel Abendroth: 00:28:08

So now, so now you're having a conversation about 20% instead of temporary.

Daniel Abendroth: 00:28:12

So if you are anybody listening, having a hard time, just know, like the, each year you put it off bigger, that

Daniel Abendroth: 00:28:18

kind of the heart of the conversation is because like the more you need to raise just to kind of stay on par

Carrie Caulfield Arick: 00:28:24

you also present it as I have.

Carrie Caulfield Arick: 00:28:30

I don't know what, how you broach these conversations with clients, but, you know, could

Carrie Caulfield Arick: 00:28:36

you just kind of high ball him and be like, wow.

Carrie Caulfield Arick: 00:28:39

I, this is how much I've raised rates for clients over the past two years or whatever in the

Carrie Caulfield Arick: 00:28:45

past year and do the, give them the 40% number.

Carrie Caulfield Arick: 00:28:49

And if they come back and say that you can't do that, then give them the break, which is really what you're asking for.

Carrie Caulfield Arick: 00:28:57

And then they'll feel like they're getting a deal, right?

Carrie Caulfield Arick: 00:29:00

Like you're cutting them some slack and you'll feel like you're getting.

Daniel Abendroth: 00:29:05

Want to play devil's advocate to that.

Daniel Abendroth: 00:29:07

Cause I think actually you gave me, I had that idea at one time at one of our private meetings.

Daniel Abendroth: 00:29:11

And you gave me some contrary advice that sounds like not to discount your service, not to devalue it like that.

Daniel Abendroth: 00:29:18

Oh

Carrie Caulfield Arick: 00:29:19

yeah.

Carrie Caulfield Arick: 00:29:19

Cause I don't like to discount surveys at all.

Carrie Caulfield Arick: 00:29:22

So

Daniel Abendroth: 00:29:22

I'm just throwing that out there.

Daniel Abendroth: 00:29:23

Yeah.

Daniel Abendroth: 00:29:25

I was just kind of a counter.

Carrie Caulfield Arick: 00:29:27

No, I don't like to discount, but I, I think negotiating is a little bit different

Carrie Caulfield Arick: 00:29:33

than this kind of, I'm not going to give you a coupon.

Carrie Caulfield Arick: 00:29:36

Right.

Carrie Caulfield Arick: 00:29:37

But since you're a valued client, I'll give you like, you know, a price that I like still.

Carrie Caulfield Arick: 00:29:45

Um, yeah.

Carrie Caulfield Arick: 00:29:48

Um, the other thing is, are you okay with losing them?

Bryan Entzminger: 00:29:52

Brian?

Bryan Entzminger: 00:29:53

That's a tough one because there are a significant part of.

Bryan Entzminger: 00:29:57

Business revenue.

Bryan Entzminger: 00:29:58

They're probably 30%, so it's not an insignificant.

Bryan Entzminger: 00:30:02

So

Carrie Caulfield Arick: 00:30:03

that always makes me nervous.

Carrie Caulfield Arick: 00:30:04

Um, and that's one of the thing.

Carrie Caulfield Arick: 00:30:07

Yeah.

Carrie Caulfield Arick: 00:30:08

Well, of course, because one of the things I have one big client and I'm, I've been taking on more clients.

Carrie Caulfield Arick: 00:30:15

This is the, we don't have all my eggs in one basket.

Carrie Caulfield Arick: 00:30:19

Right.

Carrie Caulfield Arick: 00:30:19

Cause what if there's not an X project, but what if they stop podcasting and it's 30% of your business.

Carrie Caulfield Arick: 00:30:26

Now, what did they decide?

Carrie Caulfield Arick: 00:30:27

What did they die tomorrow?

Carrie Caulfield Arick: 00:30:29

I mean, we're in a pandemic that could actually, um, so what's the solution to that?

Carrie Caulfield Arick: 00:30:37

Would you be able to find a new client?

Carrie Caulfield Arick: 00:30:39

I mean,

Bryan Entzminger: 00:30:39

potentially

Jennifer Longworth: 00:30:40

replacement value, right.

Jennifer Longworth: 00:30:42

Or replacement costs, how much time and energy would it take for you to replace that?

Bryan Entzminger: 00:30:48

Yeah.

Bryan Entzminger: 00:30:48

I mean, honestly, I don't know how to answer that because I don't have a good marketing

Bryan Entzminger: 00:30:52

program, which is a completely different episode.

Carrie Caulfield Arick: 00:30:55

Your customer acquisition costs.

Bryan Entzminger: 00:30:57

No, I really don't because I, I probably acquire one or two a year.

Bryan Entzminger: 00:31:00

No, I wonder

Carrie Caulfield Arick: 00:31:02

how many people in the audience know their customer acquisition costs.

Carrie Caulfield Arick: 00:31:06

Steve Stewart.

Carrie Caulfield Arick: 00:31:06

That's a good way not to tell us what it is.

Carrie Caulfield Arick: 00:31:11

Just if you know

Daniel Abendroth: 00:31:12

it, I mean, maybe mine would be zero because.

Carrie Caulfield Arick: 00:31:15

But now you still have to have a conversation with them.

Carrie Caulfield Arick: 00:31:18

You still have to write a contract.

Carrie Caulfield Arick: 00:31:21

You still have to like, um, figure out what it is they need.

Carrie Caulfield Arick: 00:31:24

There's still work that goes into getting a customer.

Carrie Caulfield Arick: 00:31:28

Cause I thought that, and I was schooled the other way.

Jennifer Longworth: 00:31:31

Or you can be a moron like me and advertise.

Jennifer Longworth: 00:31:34

Then that gets spend you lots of money and get you nothing.

Carrie Caulfield Arick: 00:31:38

I'm sure it didn't get you nothing.

Carrie Caulfield Arick: 00:31:39

I got you brand awareness.

Jennifer Longworth: 00:31:42

Yes.

Jennifer Longworth: 00:31:42

I've gotten my brand awareness, but it's the overprice brand away referrals,

Carrie Caulfield Arick: 00:31:47

everybody and experience as well.

Carrie Caulfield Arick: 00:31:50

Yeah.

Carrie Caulfield Arick: 00:31:51

So, and then you pass that you pass those costs to your customers.

Bryan Entzminger: 00:31:57

I guess one thing I, as we were talking, I did remember, and I think we talked about it last week,

Bryan Entzminger: 00:32:01

privately as well in terms of starting that conversation, if that's uncomfortable and you're a member of the podcast

Bryan Entzminger: 00:32:08

editor academy, there's actually an email script in there.

Bryan Entzminger: 00:32:12

It's under the sales scripts section.

Bryan Entzminger: 00:32:14

And that's something that I probably should have remembered was available to use because that will at

Bryan Entzminger: 00:32:20

least help take some of the emotion out of writing.

Bryan Entzminger: 00:32:23

Email.

Bryan Entzminger: 00:32:23

So you don't have to sit there and stare at a blank screen in fear.

Bryan Entzminger: 00:32:27

You can instead take a look at what somebody else wrote and then tweak it to meet your needs.

Bryan Entzminger: 00:32:31

So that's maybe one good way to start the conversation or at least to, to send the information off.

Bryan Entzminger: 00:32:36

I don't know.

Daniel Abendroth: 00:32:37

Yeah.

Daniel Abendroth: 00:32:37

So what we did last time we raised rates was, went through each client, how much they make

Daniel Abendroth: 00:32:41

getting Bubba, blah, kind of did the numbers.

Daniel Abendroth: 00:32:43

And then we sent out an email being like, here's our new rate?

Daniel Abendroth: 00:32:47

Here's the date that go into effect.

Daniel Abendroth: 00:32:50

If you have any questions, if you want to get on a call to talk about it no more than welcome.

Daniel Abendroth: 00:32:55

My initial reaction was like, I feel like this should be a face-to-face conversation.

Daniel Abendroth: 00:32:58

Like I need to like talk to them on a phone call or I got a video call to explain this and our business coach.

Daniel Abendroth: 00:33:05

And my wife was like, no, we don't need to do that.

Daniel Abendroth: 00:33:07

We just send the email because this isn't a big deal.

Daniel Abendroth: 00:33:09

Like this, our rates are going up.

Daniel Abendroth: 00:33:12

So I think are really kind of on emotional way to start the conversation is by sitting out this email,

Daniel Abendroth: 00:33:18

like I'll break down, like here's the new rates.

Daniel Abendroth: 00:33:20

Here's when it goes into effect, do you have any questions?

Daniel Abendroth: 00:33:23

And then they can reply being like, Hey, blah, blah, blah.

Daniel Abendroth: 00:33:25

And then it kind of have that conversation back and forth.

Daniel Abendroth: 00:33:27

Then I think the easiest way to start it is through just kind of sitting at email.

Daniel Abendroth: 00:33:32

Brian, I'm

Carrie Caulfield Arick: 00:33:33

curious, I'm just thinking about like the mindset side of this.

Carrie Caulfield Arick: 00:33:36

So how many clients have you raised rates on?

Bryan Entzminger: 00:33:42

Zero, but I've seldom raised rates without an additional value exchange.

Bryan Entzminger: 00:33:47

So most of my, I had the one that went on hiatus and came back on a different production model.

Bryan Entzminger: 00:33:53

Right.

Bryan Entzminger: 00:33:53

So they went from every other week to whenever they could get one done.

Bryan Entzminger: 00:33:58

And I've had a couple where adding value added services have impacted the pricing in a way that

Bryan Entzminger: 00:34:06

out of scale with what it takes for me to do it.

Bryan Entzminger: 00:34:09

So it's increased my.

Bryan Entzminger: 00:34:11

As well as increasing my rate, but it's not just like your editing cost is going up to say

Bryan Entzminger: 00:34:16

zero is a little bit unfair, but also true.

Bryan Entzminger: 00:34:18

So really the only one that I've ever raised rates on just purely rates is this quiet that I need to have the conversation with.

Bryan Entzminger: 00:34:27

I did raise rates on her from 19 to 20.

Bryan Entzminger: 00:34:30

It's really that 20 to 21 and now 22 gaps that I need to close.

Bryan Entzminger: 00:34:34

So there's

Carrie Caulfield Arick: 00:34:35

a chance that she knows she's lucky.

Bryan Entzminger: 00:34:37

Everybody knows.

Carrie Caulfield Arick: 00:34:40

So, what is wrong for just raising the entity rates?

Bryan Entzminger: 00:34:45

It's just an unknown.

Bryan Entzminger: 00:34:46

I don't like things that I can't plan and strategize and having contingency.

Bryan Entzminger: 00:34:50

I mean, you've known each

Carrie Caulfield Arick: 00:34:52

other.

Bryan Entzminger: 00:34:55

I mean, if I can't write it down in my playbook and have like, okay.

Bryan Entzminger: 00:34:58

In case of do this, it's tough.

Carrie Caulfield Arick: 00:35:01

Yeah.

Carrie Caulfield Arick: 00:35:01

And Bethany makes a good point.

Carrie Caulfield Arick: 00:35:04

Is she always tries to keep in mind that podcasting is not really an assessment.

Carrie Caulfield Arick: 00:35:08

We don't owe anyone affordable editing.

Carrie Caulfield Arick: 00:35:12

And she says, she's still working on getting her rates up to where she needs them to be.

Carrie Caulfield Arick: 00:35:17

And that's true.

Carrie Caulfield Arick: 00:35:18

So I feel like if you are a podcaster and you are paying for editing, then that is part of hopefully a business.

Carrie Caulfield Arick: 00:35:28

Or your hobby expenses.

Carrie Caulfield Arick: 00:35:31

Right.

Carrie Caulfield Arick: 00:35:32

And so that you can afford that.

Carrie Caulfield Arick: 00:35:34

So I don't think there's anything wrong with raising rates on just editing, but maybe another way to approach this.

Carrie Caulfield Arick: 00:35:39

Brian is doing.

Carrie Caulfield Arick: 00:35:42

I have one client who actually his podcast editing is paid for by fundraising that he does.

Carrie Caulfield Arick: 00:35:48

Um, it's through the university of Texas.

Carrie Caulfield Arick: 00:35:51

So like they also control the money.

Carrie Caulfield Arick: 00:35:53

Is it a situation where he only has so much left in the budget for the year?

Carrie Caulfield Arick: 00:35:57

So we had to figure out how I could keep editing for him and he keep the show going without me.

Carrie Caulfield Arick: 00:36:05

Taking a severe pay cut.

Carrie Caulfield Arick: 00:36:07

Cause I wasn't going to do that essentially.

Carrie Caulfield Arick: 00:36:09

So one of the things that we decided is that we would drop some services.

Carrie Caulfield Arick: 00:36:12

So now I only do editing for him and it works out that I'm actually making a little bit more

Carrie Caulfield Arick: 00:36:19

money because it was the other stuff that was more time-consuming oh, Mike you'll disagree with me.

Carrie Caulfield Arick: 00:36:27

There's surprise there.

Carrie Caulfield Arick: 00:36:32

So the one thing Mike said was he'll disagree with Bethany only that it is a necessity for the client

Carrie Caulfield Arick: 00:36:39

they're paying you because it isn't necessity.

Carrie Caulfield Arick: 00:36:41

And I, I agree with that.

Carrie Caulfield Arick: 00:36:42

I mean, they're getting something from it, right.

Carrie Caulfield Arick: 00:36:44

And they're not editors.

Carrie Caulfield Arick: 00:36:46

And then.

Carrie Caulfield Arick: 00:36:48

You know, but that, I mean, I guess that's a very nuanced conversation that we don't have time for today.

Carrie Caulfield Arick: 00:36:53

And then Mike's going to go ahead and disagree with me.

Carrie Caulfield Arick: 00:36:59

I don't know what happened.

Carrie Caulfield Arick: 00:37:00

Um, never worked backwards on a service that, um, I can't afford and then let's start pruning shears and whatever.

Carrie Caulfield Arick: 00:37:10

In this case, Mike, I was very glad because it was actually, I don't want to do that other stuff.

Carrie Caulfield Arick: 00:37:16

I just want to.

Carrie Caulfield Arick: 00:37:20

I got to do what I wanted and make more money at the same time somehow.

Carrie Caulfield Arick: 00:37:24

But I think that, you know, if you really want to keep a client, I don't think there's anything wrong

Carrie Caulfield Arick: 00:37:30

with just trying to find a creative solution to that.

Jennifer Longworth: 00:37:34

Since someone bring up Steve's comment about I'm about to have the raising rates combo with.

Jennifer Longworth: 00:37:39

So I'm about to have the raising rates combo with few clients.

Jennifer Longworth: 00:37:42

They are invited to schedule a call before the new rate goes into effect in two months.

Jennifer Longworth: 00:37:48

And then another email reminder, two weeks later, and a final the week before is the only way I can

Jennifer Longworth: 00:37:54

stir up the courage to bring up the conversation.

Jennifer Longworth: 00:37:57

It's like, uh,

Carrie Caulfield Arick: 00:37:58

you already are my client funnel

Daniel Abendroth: 00:38:02

about it and it's out of your hands.

Daniel Abendroth: 00:38:04

Yeah, no, I like that.

Bryan Entzminger: 00:38:06

This is a question for Steve.

Bryan Entzminger: 00:38:08

Is that something that you schedule at the time that you set your pricing in 11 months, send

Bryan Entzminger: 00:38:13

this first email out or whatever that timing is?

Bryan Entzminger: 00:38:16

Or do you send it out?

Bryan Entzminger: 00:38:19

Like, do you actually send it out two months prior?

Bryan Entzminger: 00:38:21

I'm wondering like, are you working up the current.

Bryan Entzminger: 00:38:24

When you it's

Carrie Caulfield Arick: 00:38:25

random,

Bryan Entzminger: 00:38:28

that's even better.

Bryan Entzminger: 00:38:29

Okay.

Bryan Entzminger: 00:38:30

I'm just, I'm trying to think, like, is there a way that I can get myself over the courage by like claiming the wind that I just

Bryan Entzminger: 00:38:36

closed this client to get that prescheduled and forget about it.

Bryan Entzminger: 00:38:39

So, I mean, maybe that's an idea.

Carrie Caulfield Arick: 00:38:42

So one of the things I've done to initiate conversations with clients more recently,

Carrie Caulfield Arick: 00:38:50

Is have my husband write the emails, take out all the, you know, I tell him to take out this, this, and that

Carrie Caulfield Arick: 00:38:57

it's much easier to like, be bossy to him than it is to like sit down and like look at it and write it myself.

Carrie Caulfield Arick: 00:39:06

So that has been a strategy that has been successful.

Carrie Caulfield Arick: 00:39:10

And I feel like Daniel.

Carrie Caulfield Arick: 00:39:12

Has that same strategy,

Bryan Entzminger: 00:39:16

right?

Bryan Entzminger: 00:39:16

His emails too.

Daniel Abendroth: 00:39:18

Yeah.

Daniel Abendroth: 00:39:19

Yeah.

Daniel Abendroth: 00:39:19

I call Carrie's husband

Carrie Caulfield Arick: 00:39:20

birthday.

Carrie Caulfield Arick: 00:39:21

I mean, you can all can like for like 25 bucks, he'll Rachel's raising rates emails.

Daniel Abendroth: 00:39:27

Yeah.

Daniel Abendroth: 00:39:27

I have a good system with my wife, with the uncomfort email.

Daniel Abendroth: 00:39:29

So I'm much more blunt in my email, whereas she has much more empathy, but written in.

Daniel Abendroth: 00:39:40

So like if somebody says like, Hey, I had COVID I'm so sorry, my stuff's late, blah, blah, blah.

Daniel Abendroth: 00:39:45

I'm like, oh, okay.

Daniel Abendroth: 00:39:46

But you're like, oh, I'm so sorry.

Daniel Abendroth: 00:39:47

You had COVID.

Daniel Abendroth: 00:39:48

But like, and just like much more.

Carrie Caulfield Arick: 00:39:50

I, you know, I didn't tell me this is interesting, cause I didn't tell my clients.

Carrie Caulfield Arick: 00:39:53

I ain't COVID at all.

Daniel Abendroth: 00:39:55

Oh, sure, sure.

Daniel Abendroth: 00:39:55

I'm just going to throw it out.

Daniel Abendroth: 00:39:56

Like whenever a customer, a client, I sent me an email, I'm like, oh, okay, well here's what you need.

Daniel Abendroth: 00:40:01

Whereas Michelle is just like much more conversational.

Daniel Abendroth: 00:40:05

So like she'll start to process.

Daniel Abendroth: 00:40:07

And then I'll go and be like, okay, wait this week, that will kind of go back and forth a little bit and then just send

Carrie Caulfield Arick: 00:40:13

it out.

Carrie Caulfield Arick: 00:40:13

So she's your John.

Carrie Caulfield Arick: 00:40:15

Exactly.

Daniel Abendroth: 00:40:17

Yeah.

Daniel Abendroth: 00:40:17

It's a lot easier for both of us to do this process.

Daniel Abendroth: 00:40:21

So I don't know what that means for you, Brian.

Daniel Abendroth: 00:40:23

It may be.

Daniel Abendroth: 00:40:24

John can write the email for you to

Bryan Entzminger: 00:40:26

I'll probably just have to start with Steve's template.

Daniel Abendroth: 00:40:29

Yeah, there you go.

Bryan Entzminger: 00:40:31

Which is again, podcast editor, academy.com.

Bryan Entzminger: 00:40:34

That's just one of the things that's available.

Bryan Entzminger: 00:40:37

And I should remember that it's there, but sometimes I forget, but I think the one question that I'd

Bryan Entzminger: 00:40:42

like to ask for the chat is if you haven't had this rate conversation, when are you going to do it?

Daniel Abendroth: 00:40:48

Yeah.

Daniel Abendroth: 00:40:49

I'll pick it while we wait for that to come in.

Daniel Abendroth: 00:40:51

I do want to point out Steve's comments.

Daniel Abendroth: 00:40:53

So we're going back to him raising his rates.

Daniel Abendroth: 00:40:56

And he says he hasn't raised rates in a long time.

Daniel Abendroth: 00:40:58

So like don't beat yourself up.

Daniel Abendroth: 00:41:00

Don't feel guilty if you've been pushing this.

Daniel Abendroth: 00:41:03

I've been doing it.

Daniel Abendroth: 00:41:04

I think Carrie said you were doing it.

Daniel Abendroth: 00:41:06

This is something that we all do.

Daniel Abendroth: 00:41:07

We all struggle with this.

Daniel Abendroth: 00:41:08

I like, there's no reason to feel guilty.

Daniel Abendroth: 00:41:10

This is just some advice and help that we're all trying to take in, in order to make sure that we're getting paid.

Daniel Abendroth: 00:41:16

What we

Carrie Caulfield Arick: 00:41:17

deserve.

Carrie Caulfield Arick: 00:41:17

Another moment I had.

Carrie Caulfield Arick: 00:41:19

So in, you know, working for a corporate podcasting company, I was privy to like a sound designer team.

Carrie Caulfield Arick: 00:41:30

Who got an episode.

Carrie Caulfield Arick: 00:41:32

And they said, oh, I mean, the, literally the email they said was, this is 30 minutes beyond

Carrie Caulfield Arick: 00:41:39

what we agreed to and we need more money for it.

Carrie Caulfield Arick: 00:41:43

Like literally that was her email.

Carrie Caulfield Arick: 00:41:45

And that was kind of a mind flip for me.

Carrie Caulfield Arick: 00:41:46

Like, and then I guess the producer wrote back.

Carrie Caulfield Arick: 00:41:50

Okay.

Carrie Caulfield Arick: 00:41:50

Yeah.

Daniel Abendroth: 00:41:51

I think Andrea mentioned earlier about, um, SAS companies raising our rates.

Daniel Abendroth: 00:41:57

I use Dropbox.

Daniel Abendroth: 00:41:58

I think a lot of people here do they raise their rates last year?

Daniel Abendroth: 00:42:03

They didn't say anything about it.

Daniel Abendroth: 00:42:04

They didn't justify it.

Daniel Abendroth: 00:42:05

They just said, Hey, our rates are going up and we're going to pay it because we have to, I didn't

Carrie Caulfield Arick: 00:42:09

even know they raise rates.

Carrie Caulfield Arick: 00:42:10

And to be honest with you until you just

Carrie Caulfield Arick: 00:42:16

update my expenses spreadsheet, but yeah.

Carrie Caulfield Arick: 00:42:20

Oh Bethany, you said she had the same rates since 2018.

Carrie Caulfield Arick: 00:42:23

She did a two-step process.

Carrie Caulfield Arick: 00:42:25

They went up.

Carrie Caulfield Arick: 00:42:26

In January, I will go up a bit more in July and went over well.

Carrie Caulfield Arick: 00:42:30

Wow.

Carrie Caulfield Arick: 00:42:32

That's awesome.

Carrie Caulfield Arick: 00:42:33

That's encouraging.

Carrie Caulfield Arick: 00:42:34

That is, did you lose, I'm curious.

Carrie Caulfield Arick: 00:42:36

Did you lose any clients Bethany while we wait for that for Bethany?

Daniel Abendroth: 00:42:41

I did mine, I think, like I said, in 2020 and went over well as well.

Daniel Abendroth: 00:42:48

I think I had like one or two people kind of question.

Daniel Abendroth: 00:42:51

But nobody left.

Daniel Abendroth: 00:42:52

I mean, that's awesome.

Carrie Caulfield Arick: 00:42:54

I started doing it.

Carrie Caulfield Arick: 00:42:55

Um, last year I did one last week.

Carrie Caulfield Arick: 00:43:01

I still haven't heard back from him, unfortunately, and I didn't, I only raise it.

Carrie Caulfield Arick: 00:43:05

Well, I raised the rates 25%.

Carrie Caulfield Arick: 00:43:07

I have some wiggle room in there if he comes back to negotiate, but I still have a couple more I need to do.

Carrie Caulfield Arick: 00:43:17

And I'm just one.

Carrie Caulfield Arick: 00:43:18

I'm just putting off.

Carrie Caulfield Arick: 00:43:20

It's not a fun.

Carrie Caulfield Arick: 00:43:21

No, it's not a fun conversation at all, but it's a

Daniel Abendroth: 00:43:24

fun outcome.

Daniel Abendroth: 00:43:25

If everything goes well,

Carrie Caulfield Arick: 00:43:26

it is a fun outcome.

Carrie Caulfield Arick: 00:43:28

It is.

Carrie Caulfield Arick: 00:43:28

And like, this is probably honestly the one in putting off, this is one of the shows.

Carrie Caulfield Arick: 00:43:34

It takes me the least amount of time to do, even though the rates aren't super high, but I have, I

Carrie Caulfield Arick: 00:43:39

like, you know, it takes me like an hour to do her.

Carrie Caulfield Arick: 00:43:43

And so like, I put a lot of money in my pocket.

Carrie Caulfield Arick: 00:43:46

I do it myself.

Carrie Caulfield Arick: 00:43:47

And, you know, I get paid a lot an hour to do her show, but simply because they haven't raised rates in

Carrie Caulfield Arick: 00:43:53

so long, I feel like it's, it goes back to that thing.

Carrie Caulfield Arick: 00:43:56

Like, is it complacency, you know?

Carrie Caulfield Arick: 00:43:59

Um, oh yes.

Carrie Caulfield Arick: 00:44:01

Okay.

Carrie Caulfield Arick: 00:44:02

I'm dragged.

Carrie Caulfield Arick: 00:44:05

All right.

Carrie Caulfield Arick: 00:44:06

I just don't like people rejecting me, ultimately.

Carrie Caulfield Arick: 00:44:10

I think.

Carrie Caulfield Arick: 00:44:12

Because it's not one of those things where I hate the work or it's hard to do or whatever is this.

Carrie Caulfield Arick: 00:44:18

I don't want her to go somewhere else.

Carrie Caulfield Arick: 00:44:20

And I think that she's one that potentially could

Jennifer Longworth: 00:44:24

Netflix just raise their rates too.

Carrie Caulfield Arick: 00:44:28

Everything's going up actually,

Bryan Entzminger: 00:44:30

right.

Bryan Entzminger: 00:44:30

There is the number one reason to raise your rates as a podcast editor.

Bryan Entzminger: 00:44:34

If Netflix is raising their rates, then you need to write.

Bryan Entzminger: 00:44:38

Otherwise, how will you listen through all those shows and find all of the errors in the dialogue

Bryan Entzminger: 00:44:42

editing to make sure your skills are up to snuff.

Bryan Entzminger: 00:44:45

Are we ready for the pod?

Bryan Entzminger: 00:44:46

Next question of the day did, did, was there anything we needed to hit that we didn't?

Daniel Abendroth: 00:44:49

Uh, did you want to come back to Bethany's response carry?

Carrie Caulfield Arick: 00:44:53

She said, no, some of my clients are still on hourly.

Carrie Caulfield Arick: 00:44:56

I was worried about them because I went from $30 an hour to $50 an hour, which is actually.

Carrie Caulfield Arick: 00:45:02

You know, I would go up from that when I guess she said she was getting her rates where they need to be all right.

Carrie Caulfield Arick: 00:45:07

I'll stop.

Carrie Caulfield Arick: 00:45:08

The flat rate.

Carrie Caulfield Arick: 00:45:08

Clients felt easier to pitch to, but nobody left me, which is, has me questioning that I'm still too low.

Carrie Caulfield Arick: 00:45:16

And yep.

Carrie Caulfield Arick: 00:45:17

Where is Brittany Felix today?

Carrie Caulfield Arick: 00:45:20

Because she would say, yeah, that's absolutely true because people need your rate.

Carrie Caulfield Arick: 00:45:27

What does she say?

Bryan Entzminger: 00:45:28

50%.

Jennifer Longworth: 00:45:30

Yeah, but if like they're still out until somebody says no, but everyone

Jennifer Longworth: 00:45:34

keeps saying yes, you can still keep going up.

Jennifer Longworth: 00:45:36

Yeah.

Carrie Caulfield Arick: 00:45:37

Right.

Carrie Caulfield Arick: 00:45:38

Yeah.

Carrie Caulfield Arick: 00:45:38

And that's what I do with new clients, but I still would like to have the conversation eventually to get everyone on flat rate per

Daniel Abendroth: 00:45:46

episode.

Daniel Abendroth: 00:45:47

I like the flat rate perhaps.

Daniel Abendroth: 00:45:48

So I do monthly because I don't want to spend the time calculating every month, the way, how much their invoices.

Carrie Caulfield Arick: 00:45:55

Hourly is eventually like this one client show.

Carrie Caulfield Arick: 00:45:59

If I were to charge her hourly, I wouldn't make as much money because it only takes me an hour.

Bryan Entzminger: 00:46:04

Yeah, I do want to hit Mike's last comment.

Bryan Entzminger: 00:46:08

Not only are they raising, he's talking about Netflix, not only are they raising their rates, they aren't raising the quality.

Bryan Entzminger: 00:46:14

In fact, I would argue being a Netflix.

Bryan Entzminger: 00:46:18

That the quality has actually degraded over the past couple of years, and yet the cost is going up, which

Bryan Entzminger: 00:46:23

makes me feel like maybe I shouldn't be scared to raise my rates since the quality of what I'm doing is at minimum

Bryan Entzminger: 00:46:29

as good as what I did before and in my opinion, better.

Bryan Entzminger: 00:46:34

Right.

Bryan Entzminger: 00:46:35

In my ever so humble opinion of my own abilities.

Bryan Entzminger: 00:46:38

I think it's gotten better.

Daniel Abendroth: 00:46:40

I don't think anybody argue with you on that

Bryan Entzminger: 00:46:41

one?

Bryan Entzminger: 00:46:42

Oh, you've heard the early stuff.

Bryan Entzminger: 00:46:43

Is that what you're saying?

Carrie Caulfield Arick: 00:46:46

Uh, I remember when I thought I was so good.

Daniel Abendroth: 00:46:50

Oh my goodness.

Daniel Abendroth: 00:46:51

Yeah.

Bryan Entzminger: 00:46:51

Are we ready for quad?

Bryan Entzminger: 00:46:52

Next question of the day?

Bryan Entzminger: 00:46:53

Yes.

Bryan Entzminger: 00:46:54

Are we ever, Jennifer says here our special guest, I need a number from one to five.

Bryan Entzminger: 00:46:58

So nobody has a leg up on the question.

Bryan Entzminger: 00:47:01

Number three.

Bryan Entzminger: 00:47:02

It's

Daniel Abendroth: 00:47:02

a magic number.

Bryan Entzminger: 00:47:03

Oh, this is too easy.

Bryan Entzminger: 00:47:05

All right.

Bryan Entzminger: 00:47:07

If you had to teach a class on what's on one thing, what would you teach?

Jennifer Longworth: 00:47:11

Change it because we all know the

Bryan Entzminger: 00:47:12

answer and it can't be podcasting.

Bryan Entzminger: 00:47:15

How's that

Carrie Caulfield Arick: 00:47:16

can't be podcasting.

Bryan Entzminger: 00:47:20

So Daniel you'd teach karate.

Bryan Entzminger: 00:47:23

No, I would be

Daniel Abendroth: 00:47:25

hilarious.

Daniel Abendroth: 00:47:26

I have no idea what I be doing.

Jennifer Longworth: 00:47:29

Networking, like how and why?

Jennifer Longworth: 00:47:31

And I did it at pod Fest origins, and

Carrie Caulfield Arick: 00:47:34

I've told her she should teach networking.

Bryan Entzminger: 00:47:36

I would probably teach a class on how to use Excel to do things you never thought Excel should do.

Bryan Entzminger: 00:47:41

Oh,

Carrie Caulfield Arick: 00:47:42

I can see that.

Carrie Caulfield Arick: 00:47:44

I would actually teach researching your family tree.

Carrie Caulfield Arick: 00:47:49

Ooh.

Carrie Caulfield Arick: 00:47:50

Yeah.

Carrie Caulfield Arick: 00:47:51

With a focus on understanding, um, how to gather information from a census dot.

Carrie Caulfield Arick: 00:48:00

Oh, wow.

Carrie Caulfield Arick: 00:48:01

Because they can tell a stories.

Carrie Caulfield Arick: 00:48:03

It's crazy.

Bryan Entzminger: 00:48:04

Daniel, I'm coming up blank.

Bryan Entzminger: 00:48:07

I'm thinking like basic PHP.

Bryan Entzminger: 00:48:10

My sequel.

Daniel Abendroth: 00:48:11

Very basic.

Daniel Abendroth: 00:48:13

Yeah.

Daniel Abendroth: 00:48:13

Outdated PHP practices.

Bryan Entzminger: 00:48:17

Steve says personal finance basics in one.

Carrie Caulfield Arick: 00:48:21

Daniel.

Carrie Caulfield Arick: 00:48:21

I know there's a secret talent there somewhere we're not talking about it may not be suitable for a family show.

Carrie Caulfield Arick: 00:48:32

So

Bryan Entzminger: 00:48:33

Steve, I would love to see you have a basic business finance class.

Carrie Caulfield Arick: 00:48:40

That's something I'm always wondering from the podcast editors academy.

Bryan Entzminger: 00:48:44

Yeah, I suppose we're not supposed to host this show and ask other people to do stuff though.

Carrie Caulfield Arick: 00:48:49

That's what I do.

Carrie Caulfield Arick: 00:48:50

That's my skill.

Bryan Entzminger: 00:48:55

That's what Carrie could teach a class on how to ask

Carrie Caulfield Arick: 00:48:58

you to do stuff for me.

Carrie Caulfield Arick: 00:49:01

Oh dear.

Jennifer Longworth: 00:49:03

Well, Andrea says singing and Helen said I would teach people how to pick things up with your

Carrie Caulfield Arick: 00:49:08

feet valuables.

Carrie Caulfield Arick: 00:49:11

Mike Wilkerson said I would toss paper airplanes in Brian's class.

Carrie Caulfield Arick: 00:49:16

Most everyone would.

Carrie Caulfield Arick: 00:49:17

And he said he would teach people how to raise the rates of their karate instruction, karate, karate, course, whatever.

Jennifer Longworth: 00:49:27

I can teach people how to raise their.

Bryan Entzminger: 00:49:30

It was the joke based on Daniel's thing.

Bryan Entzminger: 00:49:32

I

Carrie Caulfield Arick: 00:49:33

completely ruined the joke, which is probably why.

Bryan Entzminger: 00:49:38

Sorry, Carrie,

Daniel Abendroth: 00:49:40

if people are watching live, then they got appreciate the joke before it was ruined.

Daniel Abendroth: 00:49:43

So you should join us two weeks and join us alive on the podcast.

Daniel Abendroth: 00:49:49

Editors mastermind on Facebook, just follow the page and get notified when we go live.

Carrie Caulfield Arick: 00:49:54

And she's only 9:05 PM.

Carrie Caulfield Arick: 00:49:57

Eastern time.

Carrie Caulfield Arick: 00:49:58

Yeah.

Carrie Caulfield Arick: 00:49:59

And, and if you, oh, I

Bryan Entzminger: 00:50:02

was just gonna mention, uh, I'm really excited about the episode that we have planned for next week.

Bryan Entzminger: 00:50:07

We're still working out some of the details.

Bryan Entzminger: 00:50:09

I'm sorry.

Bryan Entzminger: 00:50:10

In two weeks, we want to talk podcast websites for podcast editors, right?

Bryan Entzminger: 00:50:14

So what needs to be on your site?

Bryan Entzminger: 00:50:16

What doesn't need to be on your side?

Bryan Entzminger: 00:50:18

What are some basic best practices.

Bryan Entzminger: 00:50:20

We're hoping that maybe we can bring on a guest who will do a live tear down of our sites here, like just a short

Bryan Entzminger: 00:50:26

one, just to sell us all the stuff we're doing wrong so that you can all learn from what we've done wrong.

Bryan Entzminger: 00:50:31

And then hopefully a way that we can connect people to that person to take it further.

Bryan Entzminger: 00:50:36

If they want to go further, because building websites, that's not my core skill.

Bryan Entzminger: 00:50:40

It's something I can do, but it's not a thing I'm great at.

Bryan Entzminger: 00:50:42

We want to bring on somebody.

Bryan Entzminger: 00:50:43

That's great at that to help give us a leg up.

Bryan Entzminger: 00:50:45

So I'm really excited about.

Bryan Entzminger: 00:50:47

I'm still working on the guests, but I'm really

Carrie Caulfield Arick: 00:50:49

hopeful.

Carrie Caulfield Arick: 00:50:49

And if you guys know any money that you would recommend, or that works on your website as a podcast editor in L a hundred, you can

Carrie Caulfield Arick: 00:50:56

cut this out in post, but just leave it in the chat and we will.

Daniel Abendroth: 00:51:02

Do you the rest or email us at, uh, Amiya

Carrie Caulfield Arick: 00:51:06

podcasts, editors, mastermind.com and, um, Daniel, if they would like to

Carrie Caulfield Arick: 00:51:12

be a guest on the show, how do they go about I'm doing

Daniel Abendroth: 00:51:15

that?

Daniel Abendroth: 00:51:15

I get a good do is go to podcast editors, mastermind.com/be a guests.

Daniel Abendroth: 00:51:21

Fill out the form.

Daniel Abendroth: 00:51:22

I think it's finally, my email system has got itself sorted, so it's not automatically marking it as spam.

Daniel Abendroth: 00:51:28

So there's a good chance that it won't go to my spam folder.

Daniel Abendroth: 00:51:31

Before I see it is that

Carrie Caulfield Arick: 00:51:33

it is that all that

Bryan Entzminger: 00:51:34

stuff we need to do.

Bryan Entzminger: 00:51:35

I'm just lost.

Bryan Entzminger: 00:51:36

I don't know what to do if it doesn't go to Daniel's spam folder.

Daniel Abendroth: 00:51:40

Fair

Carrie Caulfield Arick: 00:51:40

enough.

Carrie Caulfield Arick: 00:51:41

Okay.

Carrie Caulfield Arick: 00:51:42

Well, we appreciate all of you being here with us alive.

Carrie Caulfield Arick: 00:51:46

Don't forget to join us for the next one in two weeks.

Carrie Caulfield Arick: 00:51:50

Cut that out in post.

Carrie Caulfield Arick: 00:51:52

I am Carrie Coffield.

Carrie Caulfield Arick: 00:51:53

Eric, you can find me@yayapodcasting.com.

Daniel Abendroth: 00:51:56

I'm Daniel Abendroth.

Daniel Abendroth: 00:51:57

You can find me@rothmedia.audio.

Bryan Entzminger: 00:52:00

I'm Brian.

Bryan Entzminger: 00:52:01

I don't know why you'd want to, but if you do, you can find me@toptieraudio.com.

Bryan Entzminger: 00:52:05

And next to me is

Jennifer Longworth: 00:52:07

the bourbon barrel podcasting.com.

Carrie Caulfield Arick: 00:52:10

And we will see you.

Carrie Caulfield Arick: 00:52:17

Uh, so