Should Podcast Editors Attend In-Person Conferences? – PEM0036

Carrie Caulfield Arick: 00:00:04

So how much

Steve Stewart: 00:00:05

is that?

Bryan Entzminger: 00:00:16

So, hi and welcome to the podcast.

Bryan Entzminger: 00:00:18

Editors mastermind brought to you.

Bryan Entzminger: 00:00:21

Not live.

Bryan Entzminger: 00:00:22

We're recording on site at podcast movement, 2021 in the HubSpot booth.

Bryan Entzminger: 00:00:26

And for the life of me, I can't come up with a good way to open the show.

Bryan Entzminger: 00:00:29

So here we are.

Bryan Entzminger: 00:00:29

That is it.

Bryan Entzminger: 00:00:30

Yeah.

Bryan Entzminger: 00:00:31

I'm Brian.

Bryan Entzminger: 00:00:32

It's bringing, you can find me at top tier audio.

Bryan Entzminger: 00:00:34

Joining me from the mastermind is I'm

Carrie Caulfield Arick:

: 00:00:36

Carrie coffee on Eric.

Carrie Caulfield Arick:

: 00:00:37

You can find me@yayapodcasting.com

Bryan Entzminger: 00:00:40

and we have two special guests with us.

Bryan Entzminger: 00:00:41

One is Steve Stewart.

Bryan Entzminger: 00:00:43

The other is mark deal both from the podcast editor academy.

Bryan Entzminger: 00:00:47

So we just wanted to take a couple minutes to talk about.

Bryan Entzminger: 00:00:50

The value of a live conference.

Bryan Entzminger: 00:00:51

We've all come out of COVID over the last year, we spent time doing the virtual

Bryan Entzminger: 00:00:55

conferences and experiencing all the joy of that or the, not so much joy.

Bryan Entzminger: 00:00:59

So we're talking about live conferences, what's the value.

Bryan Entzminger: 00:01:02

So I'll just throw that out there.

Bryan Entzminger: 00:01:03

We'll start with.

Bryan Entzminger: 00:01:05

Why do you come to a live conference?

Bryan Entzminger: 00:01:06

What's in it for you

Mark Deal: 00:01:07

to reengage with old friends, such as YouTube.

Mark Deal: 00:01:11

I haven't seen you in a year and a half March 6th, 2020.

Mark Deal: 00:01:15

And to be able to see you in person, it just, I think reconnects that, that

Mark Deal: 00:01:19

relationship, as well as meeting new people and perhaps even some that you've

Mark Deal: 00:01:23

met and engaged with online, because maybe I've spent a little bit more time

Mark Deal: 00:01:26

on social media in the last year and a half because of something or other.

Mark Deal: 00:01:30

And now these people that I have relationships.

Mark Deal: 00:01:32

I am able to see them in person at a live event.

Mark Deal: 00:01:35

And it makes it much deeper for me.

Mark Deal: 00:01:37

I work with a number of people on some special projects

Mark Deal: 00:01:40

that usually generate money.

Mark Deal: 00:01:42

And I prefer to, to work with people that I've met in person.

Bryan Entzminger: 00:01:46

So let's pause there for just a second.

Bryan Entzminger: 00:01:48

Cause you mentioned people who have you met.

Bryan Entzminger: 00:01:50

That's been like you you're just going, Hey, I'm really glad I met this person.

Mark Deal: 00:01:54

Person that I have met this year.

Mark Deal: 00:01:57

Honestly, I would have to look at my app.

Mark Deal: 00:01:58

Cause one of the things I do is I text them, you know, their name.

Mark Deal: 00:02:02

Hey, this is, this is mark deal.

Mark Deal: 00:02:03

We spoke about the topic we spoke about.

Mark Deal: 00:02:06

And then later in the evening, I go back through.

Mark Deal: 00:02:08

There's a dozen, a couple dozen.

Mark Deal: 00:02:10

So I'll be honest, the names aren't jumping out at me right now,

Mark Deal: 00:02:14

but I've got a few in my phone.

Mark Deal: 00:02:15

Like, oh, I need to follow up with this.

Mark Deal: 00:02:16

I remembered there's a Seth with fireside, Seth.

Mark Deal: 00:02:20

If you're listening to this, I'm definitely looking forward to following

Mark Deal: 00:02:23

up with you now, the couple of dozen or other people that I've reached out to

Mark Deal: 00:02:27

that we've had discussions with today and I'm like, oh, I'll follow up with you.

Mark Deal: 00:02:29

If I can't think of your name off the top of my head.

Mark Deal: 00:02:31

I can't remember.

Mark Deal: 00:02:32

Sorry.

Mark Deal: 00:02:33

That's what they app is good

Bryan Entzminger: 00:02:34

for.

Bryan Entzminger: 00:02:35

And I think one of those relationships from a few years ago is actually.

Bryan Entzminger: 00:02:38

Steve.

Bryan Entzminger: 00:02:39

Steve, do you mind, I know you've told this story before, but do you mind telling

Bryan Entzminger: 00:02:42

a little bit about how that happened?

Bryan Entzminger: 00:02:43

How

Steve Stewart: 00:02:43

mark and I met?

Steve Stewart: 00:02:44

Yeah, yeah, yeah.

Steve Stewart: 00:02:45

We were.

Steve Stewart: 00:02:45

I met your mother.

Steve Stewart: 00:02:46

I got off the plane on the way from Dallas Fort worth to the

Steve Stewart: 00:02:50

very first podcast movement.

Steve Stewart: 00:02:51

Got on a shuttle back before Uber and they had to go to the other

Steve Stewart: 00:02:55

gate, picked up some more people.

Steve Stewart: 00:02:57

These two guys get in, they're talking about podcasting.

Steve Stewart: 00:02:59

So I immediately he's like, oh, you're going to buy guest movement.

Steve Stewart: 00:03:01

We're all like, yeah, if I get some movement.

Steve Stewart: 00:03:03

So I saw mark a couple of times in the hallways there got to know.

Steve Stewart: 00:03:06

By name and by face, he was referred to as a Tim Ferriss.

Steve Stewart: 00:03:10

Cause he looked like Tim Ferriss at the time.

Steve Stewart: 00:03:11

Right.

Steve Stewart: 00:03:12

That's right.

Steve Stewart: 00:03:12

Yeah.

Steve Stewart: 00:03:13

And then he was also going to another conference that I attend very frequently,

Steve Stewart: 00:03:16

shortly after that, because he was interested in the speakers there.

Steve Stewart: 00:03:19

So just that second meeting was really the payoff where we got to know

Steve Stewart: 00:03:23

each other outside of one situation.

Steve Stewart: 00:03:26

And then from there it just had been a friendship and then morphed into,

Steve Stewart: 00:03:29

Hey, Mark's got this great idea.

Steve Stewart: 00:03:31

I think I should probably take.

Mark Deal: 00:03:33

Yeah.

Mark Deal: 00:03:34

So it wasn't the first meeting, the first meeting starts the relationship,

Mark Deal: 00:03:37

but it's like rekindling seeing people in person over and over again,

Mark Deal: 00:03:40

like we've got to do this thing.

Mark Deal: 00:03:42

Yeah.

Mark Deal: 00:03:43

And they're the first you think of, and there's a special opportunity.

Mark Deal: 00:03:45

Like, oh, I remember that person.

Mark Deal: 00:03:46

I've seen a couple of times at live events

Bryan Entzminger: 00:03:48

and we talked a little bit about the value of meeting people.

Bryan Entzminger: 00:03:51

What about USI?

Bryan Entzminger: 00:03:51

Why do you come to in-person conferences?

Steve Stewart: 00:03:54

I used to come here to, uh, to learn how to do things

Steve Stewart: 00:03:58

or do things better, you know, the sessions and I've graduated past many.

Steve Stewart: 00:04:03

If you were to ask me today, you know, what sessions you're interested in,

Steve Stewart: 00:04:05

there's almost nothing new there.

Steve Stewart: 00:04:07

And it's almost more like I go to the sessions to see the people I already

Steve Stewart: 00:04:11

know unlike and see them perform.

Steve Stewart: 00:04:13

So then now there's the expo area, which is where a lot of the booths

Steve Stewart: 00:04:17

are for the people who have products and services for, you know, for here.

Steve Stewart: 00:04:21

It's for podcasters.

Steve Stewart: 00:04:23

And I get to talk with them as well to see if there's any kind of

Steve Stewart: 00:04:26

connection, but really it's just the, no, what else is going in industry?

Steve Stewart: 00:04:29

So now I'm learning more about the industry, not just the.

Steve Stewart: 00:04:32

The art of podcasting.

Steve Stewart: 00:04:35

And of course I don't podcast any more.

Steve Stewart: 00:04:37

So I don't really have a need to learn much about podcasting, but for me

Steve Stewart: 00:04:41

personally, now, as a, I don't want to call myself a service provider, but we

Steve Stewart: 00:04:45

have this community provide guest editors.

Steve Stewart: 00:04:48

So I'm trying to connect this community with podcasters and

Steve Stewart: 00:04:52

maybe get some people, some gigs.

Steve Stewart: 00:04:54

That's the big path I'm having this year with a booth and all

Steve Stewart: 00:04:57

this other stuff that, that I'm coordinating behind the scenes.

Bryan Entzminger: 00:05:01

Yeah.

Bryan Entzminger: 00:05:01

One

Carrie Caulfield Arick: 00:05:01

of the things that I have been really learning,

Carrie Caulfield Arick: 00:05:06

and that surprised me because this wasn't, my expectation is in talking

Carrie Caulfield Arick: 00:05:11

to podcasters and talking to service providers and just kind of doing the

Carrie Caulfield Arick: 00:05:16

hallway track, which is basically, you're not going into the sessions.

Carrie Caulfield Arick: 00:05:20

And, you know, talking to people is hearing what.

Carrie Caulfield Arick: 00:05:25

Comes up over and over again, that podcasters and the people

Carrie Caulfield Arick: 00:05:29

start bringing them say they need.

Carrie Caulfield Arick: 00:05:31

And one of the things I came hearing over and over again, our editors, editors,

Carrie Caulfield Arick: 00:05:37

editors, editors, where do I find editors?

Carrie Caulfield Arick: 00:05:40

And I'm like, Hmm, I know where you can find

Steve Stewart: 00:05:44

some great communities full

Carrie Caulfield Arick: 00:05:45

of them.

Carrie Caulfield Arick: 00:05:46

Right.

Carrie Caulfield Arick: 00:05:47

Right.

Carrie Caulfield Arick: 00:05:47

So making those connections, I think it's, and it's not just

Carrie Caulfield Arick: 00:05:51

about making the connections.

Carrie Caulfield Arick: 00:05:52

It's also about hearing.

Carrie Caulfield Arick: 00:05:54

As the industry grows, how are the needs of that industry changing

Carrie Caulfield Arick: 00:05:59

of our industry are changing.

Carrie Caulfield Arick: 00:06:00

So that was a surprising

Steve Stewart: 00:06:02

learning.

Steve Stewart: 00:06:03

See, Carrie's definitely got the overarching view of what she should be

Steve Stewart: 00:06:07

doing, what we all should be doing here.

Steve Stewart: 00:06:08

And that's advancing the podcasting industry and that's, that's fantastic.

Steve Stewart: 00:06:12

Yeah.

Steve Stewart: 00:06:13

And

Bryan Entzminger: 00:06:13

I hear you, as far as like the connections, you mentioned

Bryan Entzminger: 00:06:15

that you also mentioned that I know I've met a couple of hosts that I

Bryan Entzminger: 00:06:19

don't think are a great fit for me.

Bryan Entzminger: 00:06:21

Right.

Bryan Entzminger: 00:06:21

But I know some editors that I can say.

Bryan Entzminger: 00:06:24

You might be a great fit for, for example, Daniel, I thought

Bryan Entzminger: 00:06:27

one was a great fit for him.

Bryan Entzminger: 00:06:28

There was another person I met that I'm like, okay, well, at

Bryan Entzminger: 00:06:30

least I can make those connections.

Bryan Entzminger: 00:06:32

I thought that I was going to be coming to learn more about some of the marketing

Bryan Entzminger: 00:06:35

and some of the stuff that I'm not super strong in to help my clients, right.

Bryan Entzminger: 00:06:39

Not so much to grow my shows, but to help them with theirs.

Bryan Entzminger: 00:06:41

What I've discovered is.

Bryan Entzminger: 00:06:44

Like Steve, in some of these, I'm probably past what's being presented here

Bryan Entzminger: 00:06:47

and I really needed to go deeper, but still being able to be involved in the

Bryan Entzminger: 00:06:51

recording booth, like what we're seeing here right now, I get to talk to a lot of

Bryan Entzminger: 00:06:53

podcasters, find out what they're doing and just kind of see that kind of stuff.

Bryan Entzminger: 00:06:57

So it's been really, really a cool experience for me and

Bryan Entzminger: 00:06:59

also being from Nashville.

Bryan Entzminger: 00:07:01

I really couldn't not come because no excuses.

Bryan Entzminger: 00:07:05

Yes.

Bryan Entzminger: 00:07:06

We've been here for several days, Carrie, this is your first day here.

Bryan Entzminger: 00:07:09

What's the, if you had like one thing that you would take away, if the conference

Bryan Entzminger: 00:07:13

dropped today, what would be the biggest thing you think you'd take away?

Bryan Entzminger: 00:07:16

I'll start with you.

Bryan Entzminger: 00:07:16

Carry.

Carrie Caulfield Arick: 00:07:17

I would take away that the number of podcast networks are

Carrie Caulfield Arick: 00:07:21

growing and again, they need editors.

Carrie Caulfield Arick: 00:07:25

They need people that they can and not just editors, but project managers.

Carrie Caulfield Arick: 00:07:32

Right.

Carrie Caulfield Arick: 00:07:32

So they need a staff and the people running the networks need

Carrie Caulfield Arick: 00:07:36

to focus on the high value work.

Carrie Caulfield Arick: 00:07:37

Not the editing is not high value, but, but what they're good at and what's

Carrie Caulfield Arick: 00:07:41

going to make them money and there's opportunity here for editors to grow,

Steve Stewart: 00:07:47

grow, grow.

Steve Stewart: 00:07:48

So these are networks, not just people having shows in a group, but

Steve Stewart: 00:07:52

having they network providing services to the podcast in their network.

Carrie Caulfield Arick: 00:07:57

Right.

Carrie Caulfield Arick: 00:07:57

And that's almost like easy stuff.

Steve Stewart: 00:07:59

Yeah, right.

Steve Stewart: 00:08:00

I wouldn't be studying.

Bryan Entzminger: 00:08:01

And that's a totally different model from one

Bryan Entzminger: 00:08:03

where the host owns the show.

Bryan Entzminger: 00:08:05

Right?

Bryan Entzminger: 00:08:05

If the network owns the show, that's different because the host can change and

Bryan Entzminger: 00:08:08

the show can continue, which is totally.

Bryan Entzminger: 00:08:10

Uh, what about you, mark?

Bryan Entzminger: 00:08:11

What would, what would you take away is like the one big thing from this.

Bryan Entzminger: 00:08:14

If I were to leave

Mark Deal: 00:08:15

today, and again, we've got a couple more days and who knows what's

Mark Deal: 00:08:18

in store for us, but as of today I've been working a lot with some of the

Mark Deal: 00:08:22

companies that have, uh, exhibits here.

Mark Deal: 00:08:25

And Steve and I are working on a cool, special promotion for December.

Mark Deal: 00:08:28

And so far, we've already racked up.

Mark Deal: 00:08:30

Every company we've talked to has said yes, as far as giveaway

Mark Deal: 00:08:33

for editors, because they now.

Mark Deal: 00:08:36

And we're not like the people in the dark corners like, oh, podcasts, editors, you

Mark Deal: 00:08:39

are the people that make the good shows.

Mark Deal: 00:08:41

Sound great.

Mark Deal: 00:08:43

Yes.

Mark Deal: 00:08:43

We want to be a part of that.

Mark Deal: 00:08:44

What can we give to the podcast editor community?

Mark Deal: 00:08:46

So every company I've talked to says, yes, sign us up for five instead of one.

Mark Deal: 00:08:51

So we're looking forward to taking all that, uh, that love

Mark Deal: 00:08:54

for editors and then paying it back to the community in December.

Mark Deal: 00:08:58

And that's, as of today, I'm, I'm excited with the next couple of days.

Mark Deal: 00:09:01

We're going to bring yeah.

Steve Stewart: 00:09:03

Uh, what was the question?

Steve Stewart: 00:09:04

Cause I know is I heard a bunch of cool stuff Mark's going to do for me.

Bryan Entzminger: 00:09:08

And he's going to take away is all those things, right?

Bryan Entzminger: 00:09:10

He's got it

Steve Stewart: 00:09:10

all covered.

Steve Stewart: 00:09:11

I don't have to do anything, but

Bryan Entzminger: 00:09:12

show up.

Bryan Entzminger: 00:09:12

I think it's the conference ended today.

Bryan Entzminger: 00:09:14

What's like the one thing that you go, man, this is the thing I'm happy to

Steve Stewart: 00:09:16

take away from.

Steve Stewart: 00:09:17

Well, my biggest goal for this conference, it was, it was threefold.

Steve Stewart: 00:09:22

I actually wanted to help podcast movement because it's not easy

Steve Stewart: 00:09:26

throwing on a conference post COVID.

Steve Stewart: 00:09:29

Right now at this time that you're recording, there's been a research and a

Steve Stewart: 00:09:32

Delta variant and attendance is dropping because people there's flights canceled.

Steve Stewart: 00:09:36

And then there's worries about coronavirus there.

Steve Stewart: 00:09:39

They're not making as much money as they used to.

Steve Stewart: 00:09:43

And they've got basic costs.

Steve Stewart: 00:09:45

They got to cover.

Steve Stewart: 00:09:45

So I wanted to support them by doing something.

Steve Stewart: 00:09:47

So I sponsored a booth, but it made no sense to sponsor a booth for myself.

Steve Stewart: 00:09:51

I'm not looking for clients here.

Steve Stewart: 00:09:53

I've already got that covered with the other expo that I go to.

Steve Stewart: 00:09:56

So I thought, well, what about having a booth for the podcast there's club

Steve Stewart: 00:09:59

on Facebook promoting a Facebook group, ma where's the value in that?

Steve Stewart: 00:10:04

So mark hand, I have the podcast at our academy.

Steve Stewart: 00:10:07

I thought, well, let's make the academy sponsor the booth and let's

Steve Stewart: 00:10:10

give the booth to the editors in our community to be able to softly pitch

Steve Stewart: 00:10:15

people who walk by their services.

Steve Stewart: 00:10:17

Cause you got ask the editor is a sign that we have backed behind the.

Steve Stewart: 00:10:21

And any podcasts or walks by can ask these people questions.

Steve Stewart: 00:10:24

Our editors that are Manning the booth are the experts now.

Steve Stewart: 00:10:27

And it's a very easy introduction to a conversation.

Steve Stewart: 00:10:30

And if the editor does a really good job answering the podcasters question,

Steve Stewart: 00:10:35

maybe they start working together.

Steve Stewart: 00:10:36

Coaching.

Steve Stewart: 00:10:37

Maybe they need someone to write show notes.

Steve Stewart: 00:10:39

Maybe they need an editor.

Steve Stewart: 00:10:40

Maybe they need a podcast manager.

Steve Stewart: 00:10:42

That relationship that started here today might actually pay off next year.

Steve Stewart: 00:10:47

It might pay off next.

Steve Stewart: 00:10:49

But there've been connections I have made in the past that these conferences

Steve Stewart: 00:10:52

that have paid off usually a year later is because that in-person

Steve Stewart: 00:10:57

meeting the in-person conversation.

Steve Stewart: 00:10:59

You're a real person.

Steve Stewart: 00:11:00

You're not just somebody putting up a webpage, making yourself look good.

Steve Stewart: 00:11:04

You're actually a real person in front of them.

Steve Stewart: 00:11:05

So my takeaway is those relationships have already been going on.

Steve Stewart: 00:11:09

We've already made connections in the past two days.

Steve Stewart: 00:11:11

That would never have happened online and a zoom call.

Steve Stewart: 00:11:14

Never.

Steve Stewart: 00:11:14

Yeah, totally.

Bryan Entzminger: 00:11:16

Mark.

Bryan Entzminger: 00:11:16

Did you have something that, you

Mark Deal: 00:11:17

know, as Steve was talking about this, it's not just, are they

Mark Deal: 00:11:20

getting some good leads, but also some of these new up and coming

Mark Deal: 00:11:23

professional editors, it's a little bit of a, uh, exhibited judo, right?

Mark Deal: 00:11:27

So Steve and I don't have to man, the booth the entire time people

Mark Deal: 00:11:30

in our community do, we don't need to sell academy memberships.

Mark Deal: 00:11:33

We need to promote the editors themselves.

Mark Deal: 00:11:35

So, but even the one.

Mark Deal: 00:11:37

Like say every person they talk to, maybe it's not the best lead or the

Mark Deal: 00:11:41

proper fit for their show, but they practice their quick service offering

Mark Deal: 00:11:45

pitch many, many, many times in an hour.

Mark Deal: 00:11:48

So when people are walking by, you know, we've been showing them like,

Mark Deal: 00:11:51

Hey, just don't sit behind a booth, but you know, stand up in front of it.

Mark Deal: 00:11:54

And we kind of set up our booth that way as people walk by like, Hey, you

Mark Deal: 00:11:57

have any questions about editing?

Mark Deal: 00:11:59

And some people are like, no, no, thanks.

Mark Deal: 00:12:00

Now people are like, yeah, you know, I've got this problem.

Mark Deal: 00:12:02

And that starts a discussion about.

Mark Deal: 00:12:05

And perhaps they become a lead and some of the new up and coming editors,

Mark Deal: 00:12:08

people that have been professionally editing for about a year, not each one

Mark Deal: 00:12:12

of those is turned into a, like a hot lead, or this is going to be my next

Mark Deal: 00:12:15

client, but they have refined their pitch as it were over the course of one.

Mark Deal: 00:12:21

So in one hour, they started from like, I don't like talking about myself as a

Mark Deal: 00:12:24

podcast editor and the editor of the hour is like, I know exactly how to approach a

Mark Deal: 00:12:29

person, talk to a person, introduce them a podcast editor, and that I can help them.

Mark Deal: 00:12:34

And that happens in one hour.

Mark Deal: 00:12:35

It's it's like, uh, a hotspot for service

Steve Stewart: 00:12:38

offerings.

Steve Stewart: 00:12:39

And if I could, I've got to give kudos to Carrie and she podcasts live.

Steve Stewart: 00:12:44

That community came up with an idea that we were trying to do a little

Steve Stewart: 00:12:47

bit when we were at podcast live in 2019, but we were more promoting

Steve Stewart: 00:12:51

the podcast ciders conference at the time, but she podcasts also had the

Steve Stewart: 00:12:54

coaching corner, which featured a lot of editors for an hour at a time.

Steve Stewart: 00:13:00

And, and they were sitting there just answering questions.

Steve Stewart: 00:13:03

So we've kind of morphed that idea into what we're doing as well.

Steve Stewart: 00:13:05

Yeah.

Steve Stewart: 00:13:05

Carrie, you are the inspiration.

Carrie Caulfield Arick: 00:13:08

Thank you.

Carrie Caulfield Arick: 00:13:09

Everybody

Steve Stewart: 00:13:09

makes India Chicago song.

Bryan Entzminger: 00:13:11

I mean, I thought I was wearing your shirt, but

Bryan Entzminger: 00:13:14

turns out I'm not, and we've got

Steve Stewart: 00:13:16

finishing to use this idea, so we're going to run

Steve Stewart: 00:13:19

with it and, uh, it's gonna benefit.

Steve Stewart: 00:13:21

We're gonna do this as she podcasts live too.

Steve Stewart: 00:13:22

So it's going to come back to, um, September 20, 21 in Phoenix.

Steve Stewart: 00:13:28

No Phoenix Scottsdale.

Steve Stewart: 00:13:30

I'll be there at

Carrie Caulfield Arick: 00:13:31

the booth.

Carrie Caulfield Arick: 00:13:32

Yes.

Carrie Caulfield Arick: 00:13:33

What's been amazing to me is just seeing, so these editors who I knew like just a

Carrie Caulfield Arick: 00:13:39

year ago, or a couple of years ago, who were very like, nervous about pitching

Carrie Caulfield Arick: 00:13:44

and talking to potential clients in these kind of like consultation booth, because

Carrie Caulfield Arick: 00:13:50

I think she, podcasts lives was 2018.

Carrie Caulfield Arick: 00:13:53

So like those, those editors and, and to seeing the.

Carrie Caulfield Arick: 00:13:58

Right.

Carrie Caulfield Arick: 00:13:59

You see the growth.

Carrie Caulfield Arick: 00:14:00

It's pretty amazing.

Carrie Caulfield Arick: 00:14:02

So after that first hour, they just, I mean, they're just off to the races.

Carrie Caulfield Arick: 00:14:06

So, I mean, I would recommend anybody come to a conference and participate in this,

Carrie Caulfield Arick: 00:14:11

like fill up those booth slots because

Steve Stewart: 00:14:15

it's amazing.

Steve Stewart: 00:14:16

Yeah.

Steve Stewart: 00:14:16

And having been part of many conferences, mostly as an attendee and recently

Steve Stewart: 00:14:21

just being involved in some of the way I've seen so many times where somebody

Steve Stewart: 00:14:24

comes through the first year as an.

Steve Stewart: 00:14:26

And they're nervous and they're shy and they don't talk to anybody,

Steve Stewart: 00:14:28

but then the next year they come out and they're just gangbusters.

Steve Stewart: 00:14:31

They've gotten another community somehow virtually, you know, they

Steve Stewart: 00:14:34

connect on Twitter and things like that.

Steve Stewart: 00:14:36

And they always say, I wish I wasn't so shy the first time around.

Steve Stewart: 00:14:40

And you know, the, some of the things that we're doing here today, and then

Steve Stewart: 00:14:43

even just knowing someone who's doing these things, we can just kind of break

Steve Stewart: 00:14:46

somebody out of their mold, whether they're an introvert or not, it's going

Steve Stewart: 00:14:49

to pay off by the second day because there can be a little more interested

Steve Stewart: 00:14:53

in gleaning outside of their own shell.

Steve Stewart: 00:14:56

And talking to people and that's the key

Carrie Caulfield Arick:

: 00:14:58

about what you love.

Carrie Caulfield Arick:

: 00:14:59

Yeah.

Carrie Caulfield Arick:

: 00:15:00

I mean, that is amazing in and of

Steve Stewart: 00:15:02

itself.

Steve Stewart: 00:15:03

Yeah.

Steve Stewart: 00:15:03

And the beauty is it can happen in the hallways.

Steve Stewart: 00:15:05

It doesn't have to have an expo floor or booth or any track.

Steve Stewart: 00:15:08

The hallway track is so pot.

Steve Stewart: 00:15:09

It's weird that we spend a lot of money to go talk to people in hallways.

Bryan Entzminger: 00:15:12

Yeah.

Bryan Entzminger: 00:15:13

Yeah.

Bryan Entzminger: 00:15:14

I probably could have done the entire conference without actually doing any

Bryan Entzminger: 00:15:18

sessions and it would still be valuable to me even if I don't get any business

Bryan Entzminger: 00:15:21

out of it, because like the takeaway.

Bryan Entzminger: 00:15:24

It's just how much I love my people.

Bryan Entzminger: 00:15:26

I don't know how else to, to put that.

Bryan Entzminger: 00:15:28

I mean, I, I spent a couple hours walking around with Virginia on

Bryan Entzminger: 00:15:32

the first day, just making sure that she knew some people, right.

Bryan Entzminger: 00:15:34

Plus I get to hang out with her a little bit and then get to hang out with Michael.

Bryan Entzminger: 00:15:38

He got to Michael, Jerry got to speak for the national, uh, the

Bryan Entzminger: 00:15:41

Nashville Podcaster's meetup.

Bryan Entzminger: 00:15:43

And so just getting to see my people in some of them shine

Bryan Entzminger: 00:15:46

and some of them getting to talk to people and then say, Hey.

Bryan Entzminger: 00:15:49

Yeah, you do really cool stuff.

Bryan Entzminger: 00:15:50

You do really cool stuff.

Bryan Entzminger: 00:15:51

Maybe there's nothing between you, but you at least need to know each other.

Bryan Entzminger: 00:15:54

Like you're just cool people.

Bryan Entzminger: 00:15:55

And that for me has been the, okay.

Bryan Entzminger: 00:15:58

Yes.

Bryan Entzminger: 00:15:58

I'm an introvert.

Bryan Entzminger: 00:15:59

Yes.

Bryan Entzminger: 00:16:00

I pretend that I don't actually like people, but as it turns

Bryan Entzminger: 00:16:02

out, I do like these people and so that's been really good.

Bryan Entzminger: 00:16:09

I don't really have anything to follow that up with.

Bryan Entzminger: 00:16:11

I wish I feel like I should like a transition or something.

Bryan Entzminger: 00:16:13

Cause that's what a good host would do, but we're stuck here with me, but

Mark Deal: 00:16:16

I think really pointed.

Mark Deal: 00:16:18

I think we all feel that a lot of us like, you know, I really don't like

Mark Deal: 00:16:21

people, but it turns out you just need to find the right people that you like.

Mark Deal: 00:16:25

And for you, you found it here.

Mark Deal: 00:16:26

Yeah.

Bryan Entzminger: 00:16:27

Yeah.

Bryan Entzminger: 00:16:27

I mean, I can think of very few other people that I would want

Bryan Entzminger: 00:16:30

to spend this amount of time with in an unstructured way.

Bryan Entzminger: 00:16:33

And for me, it's been extra special because my family also came and

Bryan Entzminger: 00:16:36

spent a couple of days here.

Bryan Entzminger: 00:16:37

So.

Bryan Entzminger: 00:16:39

Daytime with my people and then evening time with my other people,

Bryan Entzminger: 00:16:41

which is like really, really cool.

Bryan Entzminger: 00:16:43

One of the things you guys mentioned was that whole building relationships and

Bryan Entzminger: 00:16:46

allowing people to shine and providing something with the booth that did that.

Bryan Entzminger: 00:16:51

Um, I'm wondering if you were to think about like from a conference structure

Bryan Entzminger: 00:16:55

standpoint, is there a way to allow or even make space for more of that?

Bryan Entzminger: 00:16:59

What would you do if you were wanting to design that in?

Mark Deal: 00:17:01

I want to jump first.

Mark Deal: 00:17:02

Can I jump first?

Mark Deal: 00:17:03

Yes, because I don't have IDs.

Mark Deal: 00:17:04

And the biggest part of the year is tonight.

Mark Deal: 00:17:08

They need to turn the volume down at parties, especially

Mark Deal: 00:17:12

now with COVID going on.

Mark Deal: 00:17:14

And many people wearing mask don't make it.

Mark Deal: 00:17:16

So you have to shout at each other and then you can't read lips.

Mark Deal: 00:17:19

So turn okay.

Mark Deal: 00:17:20

I'm an old man.

Mark Deal: 00:17:21

I know the person listening right now is like mark deals with old man.

Mark Deal: 00:17:24

Sure.

Mark Deal: 00:17:24

Get off my law and the music's too loud, but seriously, turn

Mark Deal: 00:17:27

the music down at the parties.

Mark Deal: 00:17:29

Just have enough ambience to where it's like at a speaking beats per minute

Mark Deal: 00:17:33

and have cocktail cables and open.

Carrie Caulfield Arick:

: 00:17:37

I am totally with you.

Carrie Caulfield Arick:

: 00:17:38

I'm like turn down the music because I don't get to talk to these

Carrie Caulfield Arick:

: 00:17:43

people, but like once or twice a

Steve Stewart: 00:17:46

year, I vote for the chocolate fountain chocolate fountains.

Bryan Entzminger: 00:17:52

This is my first podcast movement.

Bryan Entzminger: 00:17:53

So I can't really speak to like what I would want to see.

Bryan Entzminger: 00:17:56

I was at pod Fest last year podcast movement.

Bryan Entzminger: 00:17:58

I will say that there was a significant difference in my

Bryan Entzminger: 00:18:01

comfort level in meeting new people.

Bryan Entzminger: 00:18:03

This.

Bryan Entzminger: 00:18:04

Then there was at pod Fest.

Bryan Entzminger: 00:18:07

Part of that was just because I was really at podcast for a very short

Bryan Entzminger: 00:18:10

amount of time because I had to leave early where I've got more time here.

Bryan Entzminger: 00:18:13

I had the evening before the day before then all the time at the booth.

Bryan Entzminger: 00:18:16

And then also just being forced to talk to people every time they come up

Bryan Entzminger: 00:18:19

to ask me about HubSpot and I try and sign them up for a recording session.

Bryan Entzminger: 00:18:23

So I think having ways that people that are interested in meeting people can

Bryan Entzminger: 00:18:27

serve is definitely a value add for me.

Bryan Entzminger: 00:18:30

Steve, did you have anything besides the volume.

Bryan Entzminger: 00:18:32

Oh, you had chocolate fountain off the phone.

Bryan Entzminger: 00:18:34

Yeah, that's my answer.

Bryan Entzminger: 00:18:35

How could I forget the chocolate fountain?

Bryan Entzminger: 00:18:37

I mean, don't

Steve Stewart: 00:18:37

judge me.

Bryan Entzminger: 00:18:38

No, no.

Bryan Entzminger: 00:18:39

I mean, I can see where from a sanitation standpoint that might creep some

Bryan Entzminger: 00:18:42

people out, but it's chocolate and it's a place where people can talk.

Bryan Entzminger: 00:18:45

I like it.

Carrie Caulfield Arick:

: 00:18:46

Steve's chocolate fountain.

Steve Stewart: 00:18:49

Let's put it in my hotel room.

Mark Deal: 00:18:51

You know, everyone has a badge.

Mark Deal: 00:18:52

So maybe if there was something on the badge to wear.

Mark Deal: 00:18:56

A scavenger hunt to where you had to find a number of badges that, that

Mark Deal: 00:19:00

spell something and you meet new people while you're doing that, to like spell

Mark Deal: 00:19:03

something on a badge, to force people out of their comfort zone and talk to

Mark Deal: 00:19:06

somebody that maybe they wouldn't walk up to and talk because of the way they look

Mark Deal: 00:19:10

or who else they're hanging out with.

Mark Deal: 00:19:12

They're like, oh, but they've got the letter that I need to complete a word.

Mark Deal: 00:19:15

There's all sorts of fun things you can do.

Mark Deal: 00:19:17

But number one, turn the music down.

Carrie Caulfield Arick: 00:19:20

Gosh, what was it?

Carrie Caulfield Arick: 00:19:21

There was a conference and it may have been.

Carrie Caulfield Arick: 00:19:25

Cast movement like 20 and 18 or 2018, where like you got, there were prizes.

Carrie Caulfield Arick: 00:19:31

If you've scanned so many,

Steve Stewart: 00:19:35

does that every year you go to each of your sheet

Steve Stewart: 00:19:38

and then you put it into a ride.

Steve Stewart: 00:19:40

Right.

Carrie Caulfield Arick: 00:19:40

And so you have people are going

Carrie Caulfield Arick: 00:19:42

around, like, can I scan you?

Carrie Caulfield Arick: 00:19:43

Can I, and of course what a way to.

Carrie Caulfield Arick: 00:19:46

Make friends with

Mark Deal: 00:19:46

people.

Mark Deal: 00:19:47

And that's great for the boosts because you pay for a build for walking traffic.

Mark Deal: 00:19:50

How do you prove walking traffic?

Mark Deal: 00:19:52

Well, people actually have to come through and scan and say

Mark Deal: 00:19:54

I was here at this booth then.

Mark Deal: 00:19:56

Yeah.

Mark Deal: 00:19:56

That helps us Chris to say, yeah, my booth booth sales at my events get traffic.

Mark Deal: 00:20:02

Okay.

Mark Deal: 00:20:02

Yeah.

Bryan Entzminger: 00:20:03

So, so I think continuing in the vein of the

Bryan Entzminger: 00:20:06

one thing, cause that's been my thing today is just one thing.

Bryan Entzminger: 00:20:09

Cause we've got like five minutes left.

Bryan Entzminger: 00:20:10

If you could sit down with Jared and.

Bryan Entzminger: 00:20:13

For those listening.

Bryan Entzminger: 00:20:13

They're the organizers nor organizers of the conference.

Bryan Entzminger: 00:20:16

I've been talking all day.

Bryan Entzminger: 00:20:18

And you could just say like one thing to them about the conference.

Bryan Entzminger: 00:20:22

What would you share?

Bryan Entzminger: 00:20:22

We'll start with Kerry.

Carrie Caulfield Arick: 00:20:25

Go back to Philadelphia, please.

Carrie Caulfield Arick: 00:20:27

I don't want to fly anymore.

Carrie Caulfield Arick: 00:20:28

See I

Bryan Entzminger:

: 00:20:28

disagree, but that's fine.

Mark Deal: 00:20:33

I think I would thank them because I think podcasting

Mark Deal: 00:20:37

has grown up a lot since 2014.

Mark Deal: 00:20:40

And I think a lot of that is because of podcast movement.

Mark Deal: 00:20:42

We see apple, we see Google, we see the big companies come out,

Mark Deal: 00:20:46

show up and throw their marketing dollars at these fabulous boos.

Mark Deal: 00:20:49

There's another conference here that looks kind of shabby

Mark Deal: 00:20:51

compared to podcasts movements.

Mark Deal: 00:20:54

Definitely.

Mark Deal: 00:20:54

Right.

Mark Deal: 00:20:54

We're not going to say the name of the conference.

Mark Deal: 00:20:56

And I think podcasting has grown up in large part because of

Mark Deal: 00:21:00

Dan and Jared podcast movement.

Mark Deal: 00:21:01

So I would say.

Steve Stewart: 00:21:03

I hate to just repeat what he said, but that's

Steve Stewart: 00:21:05

really what I have told them.

Steve Stewart: 00:21:06

When I see Dan and Jared, I just thank them and let them know that

Steve Stewart: 00:21:09

I'm here to support them as well.

Steve Stewart: 00:21:10

And in volunteering is a great way to get involved with all of this stuff.

Steve Stewart: 00:21:14

So if somebody is interested in attending, but aren't sure about spending the money

Steve Stewart: 00:21:17

and stuff, you're going to, it's going to cost you money to get here and stay here.

Steve Stewart: 00:21:22

But volunteering gets you a free ticket and get you involved behind

Steve Stewart: 00:21:26

the scenes and you get to have those, those meetings with people.

Steve Stewart: 00:21:30

And then the next year you come out.

Steve Stewart: 00:21:32

So I'm making a two year commitment.

Steve Stewart: 00:21:34

Everybody's got to commit to two years in a row.

Steve Stewart: 00:21:35

Otherwise it doesn't pay off.

Carrie Caulfield Arick: 00:21:37

Here's my answer.

Carrie Caulfield Arick: 00:21:38

Yes.

Carrie Caulfield Arick: 00:21:39

What I would love to have is way more detailed technical tracks and perhaps

Carrie Caulfield Arick: 00:21:46

some sort of podcast editors conference.

Carrie Caulfield Arick: 00:21:49

I want

Steve Stewart: 00:21:49

to change my answer today.

Carrie Caulfield Arick: 00:21:52

Yeah.

Carrie Caulfield Arick: 00:21:53

To go along with it, because I think it's just kind of diving deeper and

Carrie Caulfield Arick: 00:21:58

maybe that's what evolutions is for.

Carrie Caulfield Arick: 00:22:00

I don't know.

Carrie Caulfield Arick: 00:22:01

But again, that's like in Los Angeles and I don't like

Mark Deal: 00:22:05

to fly maybe if we could do that, but only

Mark Deal: 00:22:07

if we had a yard after party.

Steve Stewart: 00:22:11

Yeah,

Bryan Entzminger: 00:22:12

I think the carries right.

Bryan Entzminger: 00:22:13

Chocolate fountains.

Steve Stewart: 00:22:14

That's actually, that should have been an answer.

Steve Stewart: 00:22:16

Thank you.

Steve Stewart: 00:22:17

I just, I'm gonna, I'm gonna, I'm not gonna imitate you and mimic

Mark Deal: 00:22:21

right now is like writing notes and they keep scratching through

Mark Deal: 00:22:23

because you keep changing your answer.

Steve Stewart: 00:22:25

I see in the keynote today, uh, yesterday morning or today

Steve Stewart: 00:22:29

from top, and it was yesterday morning.

Steve Stewart: 00:22:30

Sorry, anybody's listening to this.

Steve Stewart: 00:22:32

It's after that fact, your Google's not broken Tom Webster from the infinite dial

Steve Stewart: 00:22:37

Edison research towards the end of his.

Steve Stewart: 00:22:40

Sarah's keynote said he was talking about shows and you know,

Steve Stewart: 00:22:45

how long should your show be?

Steve Stewart: 00:22:46

It should be shorter than the one you just put out the last time.

Steve Stewart: 00:22:49

And he said, all shows will benefit from editing.

Steve Stewart: 00:22:52

So go to sessions sessions about editing.

Steve Stewart: 00:22:54

Well, if you look at those session list, there's almost none about editing.

Steve Stewart: 00:22:58

And the fact a couple of them that said they're about editing.

Steve Stewart: 00:23:00

We're not.

Steve Stewart: 00:23:01

Editing there were about constructing stories.

Steve Stewart: 00:23:05

So there's the storyline editing, different editing, not podcasts editing.

Steve Stewart: 00:23:09

So there is a need for that.

Steve Stewart: 00:23:11

And yes, Carrie, we've got to do something about it and I

Carrie Caulfield Arick: 00:23:14

would love to be able to do workshops, although

Carrie Caulfield Arick: 00:23:16

I know that's really hard, but

Steve Stewart: 00:23:18

well maybe if you and I, and we all get together, we can make

Steve Stewart: 00:23:21

the demand for them and they'll see

Mark Deal: 00:23:23

that needs podcast guests be dating.

Mark Deal: 00:23:26

So I think the ability to do podcast editing workshops,

Steve Stewart: 00:23:32

We'll just get re we'll, just have him rent us.

Steve Stewart: 00:23:34

Here's the idea.

Steve Stewart: 00:23:34

Everybody wants you to write in your answers.

Steve Stewart: 00:23:36

Uh, we want you to they'll give us tables.

Steve Stewart: 00:23:39

We'll bring our laptops.

Steve Stewart: 00:23:41

We'll bring headphones.

Steve Stewart: 00:23:41

We'll share with somebody.

Steve Stewart: 00:23:42

We'll instruct them how we do our, our thing.

Bryan Entzminger: 00:23:45

So I'm going to go ahead and agree with mark.

Bryan Entzminger: 00:23:48

This is my first pod cast movement.

Bryan Entzminger: 00:23:50

I have really no other frame of reference.

Bryan Entzminger: 00:23:52

I'm going to go with just thank you.

Bryan Entzminger: 00:23:53

Thank you for taking the risk.

Bryan Entzminger: 00:23:55

Thank you for putting it in Nashville.

Bryan Entzminger: 00:23:56

It should be here every year.

Bryan Entzminger: 00:23:58

Carrie agreed.

Bryan Entzminger: 00:23:59

'cause then mark can drive up and Steve can drive over and I can just live here.

Carrie Caulfield Arick: 00:24:03

So if anybody wants to come to my house and like, watch

Carrie Caulfield Arick: 00:24:06

my cats, then we can drive to Nashville.

Carrie Caulfield Arick: 00:24:08

I can bring the whole family.

Carrie Caulfield Arick: 00:24:10

So that would work for

Mark Deal: 00:24:11

me.

Mark Deal: 00:24:11

Senator mastermind live stream is about watching your cats.

Carrie Caulfield Arick: 00:24:16

Yeah, but like the live stream comes with me.

Carrie Caulfield Arick: 00:24:20

So I don't know how that can work or I could just bring the cats.

Carrie Caulfield Arick: 00:24:23

So if there's like an Airbnb that takes cat.

Carrie Caulfield Arick: 00:24:26

Yes.

Bryan Entzminger: 00:24:27

And for those of you that are listening, if you're not part of

Bryan Entzminger: 00:24:30

the podcast editors club or the podcast editor academy, I would recommend that

Bryan Entzminger: 00:24:35

you go ahead and start that direction.

Bryan Entzminger: 00:24:38

You'll become part of podcast editors club.

Bryan Entzminger: 00:24:40

If you're not part of the academy, check it out.

Bryan Entzminger: 00:24:42

There's a ton of stuff.

Bryan Entzminger: 00:24:43

And some of these opportunities come to academy members.

Bryan Entzminger: 00:24:46

For example, the ask an editor booth is promoting the podcast editor academy.

Bryan Entzminger: 00:24:50

So a lot of the editors are going to be connected to that.

Bryan Entzminger: 00:24:53

And that's a great way for people like.

Bryan Entzminger: 00:24:55

Who wouldn't ordinarily force themselves out of their comfort zones

Bryan Entzminger: 00:24:58

to put themselves in a place where maybe they don't know anybody, but

Bryan Entzminger: 00:25:01

everybody knows why they're there so they can start a conversation.

Bryan Entzminger: 00:25:04

So I would encourage that, uh, as we wrap it up, I just want to go around

Bryan Entzminger: 00:25:07

one more time and let everybody say who they were and where we should find him.

Bryan Entzminger: 00:25:10

We'll start with Steve and come back

Steve Stewart: 00:25:11

to me, cam Steve, I will only promote the podcast editor

Steve Stewart: 00:25:14

academy@podcasteditoracademy.com.

Mark Deal: 00:25:18

I'm mark deal.

Mark Deal: 00:25:19

And you can find me at the same time.

Carrie Caulfield Arick: 00:25:22

I was carried Caulfield, Eric, but no.

Carrie Caulfield Arick: 00:25:25

Who are you?

Carrie Caulfield Arick: 00:25:27

I don't know.

Carrie Caulfield Arick: 00:25:28

No, no, no.

Carrie Caulfield Arick: 00:25:30

Sorry.

Carrie Caulfield Arick: 00:25:31

Um, Carrie Caulfield, Eric, you can find me@yayapodcasting.com.

Carrie Caulfield Arick: 00:25:36

Don't forget to join the podcast.

Carrie Caulfield Arick: 00:25:38

Editors mastermind Facebook group to continue this conversation.

Bryan Entzminger: 00:25:43

And I'm Brian Ensminger.

Bryan Entzminger: 00:25:44

You can find me at podcast podcast, editor mastermind.

Bryan Entzminger: 00:25:48

You can find me@toptieraudio.com and unable to join us today was Daniel

Bryan Entzminger: 00:25:52

Abendroth, who is at Roth media audio.

Bryan Entzminger: 00:25:55

Thanks so much for listening and we'll catch you next.

Carrie Caulfield Arick:

: 00:26:02

Uh, so how much is that?

Steve Stewart: 00:26:17

Did you hit record?