Do Podcast Editors Need a Portfolio to Wow Prospective Clients?

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So How much is that?

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Hey there, and welcome to the Podcast Editor's

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Mastermind early edition. That's right. We started a few

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seconds early today because we saw somebody was online and we're like, hey, we can

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join them. So, Patrick, we know you're watching already. It's great to have you.

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Today's show, we're gonna talk about portfolios. And this show

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will be partially powered by AI, and you'll know more about that as we get

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to the end of it. But we get to use the AI word today, so

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we're pretty happy about that. Before we dig into this, we'll do quick introductions.

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I'm Bryan. You can find me at toptieraudio.com and over here.

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Jennifer Longworth of Bourbon Barrel Podcasting. Well, my new logo behind me

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if you're watching live. Yeah. It looks really pretty. In fact, for those of you

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that are listening to the podcast, of course, you can always join us live, or

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we do actually stream this to Facebook and YouTube. You can watch the video

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later if you really want to. Now, today, we're gonna talk

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about portfolios, and I think this

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is gonna be fun. This is something that I don't really consider myself a super

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big expert in, so I did a little bit of research. But this is something

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that we see popping up from time to time in the Facebook groups. Like, how

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do I build a portfolio? Do I even need a portfolio? So we're gonna talk

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about that. Unable to join us tonight are Carrie Caulfield, who you can

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find at carrie.land, and Daniel Abendroth, who you can find at

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rothmedia.audio. As we go through this, we would love to have

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your comments, not just about, hey, we love you. Although, Patrick, if you have

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comments or questions, we would love to have that be part of this as well

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because we wanna make sure this is valuable for you, but also that this

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features you because we realized that neither of the 2 of us have all the

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answers. In fact, we were talking beforehand about how in this

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particular thing, there's really not one right answer. So it doesn't matter what we say.

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We can still be wrong. So congratulations to us. On the

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portfolios, I thought probably the first thing to do is just talk about what is

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a portfolio. I think we all generally know, but we just

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wanted to make sure that we we talk about that. So when we're talking about

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a portfolio, we're talking about some kind of demonstration of your

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work. If you've gone to a photographer's website, a lot of times they'll have

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a gallery. Right? That's their portfolio. We're talking about that

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for podcast editor. And really, you know, like, what's a

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portfolio? How can you build a portfolio? What are some different strategies

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as well as like, what are some of the hurdles or the roadblocks? So my

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first question, I'm gonna ask Jennifer. I'm gonna put her on the spot since she

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said I could host. Jennifer, does a portfolio even matter for

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a podcast editor? I say no.

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And the reason I say no is because people hire me

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without asking for examples of my work. So either

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they found it without asking or they don't care.

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So my answer is no. Word-of-mouth and testimonials

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go farther. Okay. And just for the sake of the conversation,

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I will take the opposing view of saying, I think they matter. I

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think that there are some people that do want a demonstration of what you can

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do. That's maybe not the clients that Jennifer's getting, or maybe because it's

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word-of-mouth, they've already heard a show that she's worked on. So I would actually pause

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it that some people are hearing your unofficial portfolio before

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they ever hire you. Right. They've heard a show that you've worked on or something

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like that. And so I

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But I think they matter. Jennifer says no, that's great. In the comments, if

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you disagree with either of us, you're certainly welcome to share that. Or if you

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have a slightly different perspective, because we do want to feature your perspectives here as

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well. So I think a portfolio matters. But the

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question I think is why? And I think that comes to the whole comfort level.

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Right? So if I go to and I'm gonna use a terrible example. But if

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I go to a copywriter's website, I'm going to wanna see examples

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of what they've done and how their creative work

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is generating results. And a lot of times, that's going to be not only how

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well is their website laid out, because if they're a copywriter, hello, you should have

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a good website, sort of what you do. But also, how can I know

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that it delivers results? As a podcast editor, I know that I

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can deliver results for my clients, but my prospective

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clients wanna know that, especially if they're not coming to me as a referral.

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Right? I think that's also, Jennifer, why your particular

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clients maybe don't value your or value having a portfolio on

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your website quite as much. But those are my thoughts. I've never had

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someone come into me and go, oh my gosh. I loved your work on women

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changing leadership. I wanna hire you. Yeah. That's fair.

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I mean, this is fun. Right? We're taking the opposite approach, and I'm I'm trying

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to think through both because in truth, I'm actually in the camp that it kind

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of matters. Right? I don't think it matters all the time. Right. I

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mean, it could matter. It it also depends on

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like what style of show you're doing. I

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don't touch audio drama. If I were looking

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for an audio drama editor, I might wanna know more

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about their sound design. Oh, and then how they

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use the music and the effects and all the things. I don't go

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there. If you want a audio drama editor, I'm

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gonna send you to Steve Stewart to ask him to post it somewhere and

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get you an editor. Because I don't even know anybody who does that. And,

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like, narrative, I tried narrative once. I don't do narrative. It's

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a different skill set kind of that you gotta be pickier about. And I

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think that speaks a little bit to some of the challenges also

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for a a podcast editor who's wanting to build a portfolio.

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Again, take the perspective that a a portfolio matters.

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But as a person also who goes to websites that have a portfolio

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and honestly, for an editor, it's really hard to

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work with a portfolio that's been presented. And I think

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that's because, in my mind, the portfolio

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for a podcast editor or any kind of audio editor actually

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has different challenges than the portfolio for

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a graphic designer or a photographer or a a videographer.

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And the reason is because when I go to a website of a photographer and

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I check out their gallery or their portfolio, it's a very fast

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thing. Right? Because the entire picture is there

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at once. And the challenge for a podcast editor is, like, my

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portfolio page is, I think, 3 episodes of different shows that I've

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worked on. Like, if you wanna hear examples of my work, these are things I've

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worked on. They're real shows. They're really shows I've worked on. People paid me for

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this work, but each one is 30 to 45 minutes long. I think

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that speaks to a specific challenge. And I think that there are some potential

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strategies to deal with that. That and the lack of any kind of

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visual representation to go with it is kind of like the 2 big hurdles that

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I see for a podcast editor wanting to do that. And to

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Steve's point, as I'm jumping ahead, the sign of a great editor is you don't

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know they were there. This, I think, is the third challenge if I can go

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there. Right? Is I could post for

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you a show that was recorded perfectly and for which I did

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essentially nothing. But because it was a good recording, right, if I

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use the music industry, if I got great stems to start with

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and all I did was a really quick mix and master, you'd never know that

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I'm actually an idiot and I have no idea what I'm doing. I just managed

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to not ruin it. Whereas I'm gonna throw Zoom under the bus for a

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second. If I get a Zoom recording with 3 people that can't string a sentence

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together to save their life, and I turn into some that into something that's coherent

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and listenable, that's actually a lot more work, but it's probably not gonna get me

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a client because it's still gonna smell and sound. Smell. It's still gonna sound

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like a Zoom recording. Yeah. And so that's where choosing what goes in

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your portfolio is super critical. Right? I think it's not just whether or not you

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have one, but also choosing. I'm gonna shut up because I've talked a lot. Jennifer,

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what would you like to say? Well, my quote portfolio

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is just say my current clients include

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on my website. I think somebody said in the comments something about

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having it before and after. And I had one of those on my website

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while it didn't matter. I mean, it was a challenge

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and I'm still in the no one cares. As far as

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mine. Jennifer says no one cares. We're done. Yeah.

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Not now we're done. I'm listening. I'm listening. And I see I see Patrick

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commented that he just thinks they sound fun. Yeah. And they

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can. This is where I would go with these. It depends. Right?

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If what you have is an hour of, 2

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PhDs talking about a topic that you don't care about, nothing against

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PhDs or a particular topic, but that might be a very disengaging

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portfolio. I don't know how you turn that into a sales pitch.

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Well, I've got some strategies that we might get to later. Were there any other

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comments that stood out to you, Jennifer? There are a lot of comments. Boom. Boom.

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Boom. Steve says he's here to listen to both sides. So that's

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good. Perfect. Tim, for as long as I can remember, a demo reel

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has always been used. They're easy to create. What would be the

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downside to offer? So that's a great point. Right? So we're talking about

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portfolios as though they're a full episode, right, or

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a series of full episodes. The reality is, with

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permission from the client, I suppose they don't have to be. Right?

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Demo reel, a sizzle reel, that's actually something that

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I've considered and I have as a potential strategy. I think it's Steve who

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typically talks about having it before and after. I think Daniel may have written something

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in the notes knowing that he wasn't able to be here just to give us

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something smart to say. That demo reel could potentially have

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I don't know how to build one. Right? I I think about, like, what a

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station a radio station might put together. Maybe it's something like that with

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sound effects and all that stuff, but then also some before and afters. I think

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that could be a really powerful thing. Yeah. I don't know. I I like the

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idea of a demo maybe even more than I like a portfolio page. I don't

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know. What do you think, Jennifer? If it's really like succinct,

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I guess, or like to the point instead of listening to

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talking heads for an hour to see that you made them sound less boring.

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I don't know. Or not.

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Yeah. So, yeah, I mean, the demo reel's a great idea. I think

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there and there I don't know that there is a downside other than just

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especially if you're talking about before and after, making sure that you're not

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throwing your client under the bus and revealing that they actually can't string a

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sentence together to save their lives. That's always kind of the the moral

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hurdle for me is to go. My commitment to my clients is always to leave

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the garbage on the cutting room floor. I really feel weird about putting it back

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into a demo reel. Yeah. So Patrick's asking lots of

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questions. The most recent one, you be couldn't have demos

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in a portfolio? I think you absolutely could. I was thinking full

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episodes. Demos or Demo Reel is absolutely, I think, an

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option to do that. In fact, when we asked this on Facebook,

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because we asked this in the Podcast Editor Mastermind Facebook group, One of

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those things was, I think, Tim in the group actually shared a

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demo reel that he had put together on his website, And

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that's definitely an option. In his case, he just say save some audio to

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SoundCloud, and that was his demo reel right there. But, yeah, I think that's definitely

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an option. Okay. Patrick also says, as a contractor, I need

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to figure out what's involved in using my work as samples.

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There's a network host guest or need permission from all parties

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or no? Yeah. So I think this is where I put on my not a

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lawyer hat. My first question would be, is there anything in the

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contract that specifies one way or the other? If you have specified in your

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contract that you're able to do that, then I think the answer would be yes.

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How far that goes? I don't know. If the contract says no, we have a

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nondisclosure in place or we don't reveal work producer that's not,

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like, whatever that would might be, then the answer would be no. If it's not,

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I think it's a conversation. Maybe you're able to go to them and go, hey,

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because I think you've been, I know Patrick, you've been a few months now with

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what I think is probably your first client. Maybe you just go to them and

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say, Hey, are you happy with my work? I'd love to find more clients like

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you. Could I put together a demo reel or put together something

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based on the work that I've done for you to highlight your show and

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also maybe give them, just let them know, Hey, I'll let you listen to it

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first, make sure that I'm not putting anything out that you don't want to go

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out. But, you know, I'd like to highlight your show. I love working on your

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show. I'd like more clients. And maybe there's a way that I hate to use

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the word spin, but maybe there's a way you can frame that up to make

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that valuable for them. That's actually what I did to get permission to put the

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clients on my portfolio page is, hey, do you mind if I feature you on

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my website? My contract says I can do this, but I

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also don't wanna break the relational part of it because I can

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manage to a contract, but I think the relationship is the more important thing to

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maintain. And if they say, no, I'm not comfortable with that, I don't wanna go

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back to them and say, well, the contract says I can, so I'm just gonna

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do it. I wanna honor them because they're valuable people. And

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honestly, if I don't, they won't be a client for a very long time. Okay.

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So I wanna hit Jesse's comment because he says I'm kind of

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thinking prospects are generally looking to see that others have paid

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you to do the work social proof links to your work should be enough, which

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is kind of what I have on my website. It's like, here are

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some shows that people have paid me to do this. I don't think

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any of the non payers are on the website. That's interesting. And I

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appreciate you putting that up, Jesse, because I'd never really thought about just

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linking to the work being enough. I've always wanted to actually

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include the episode on the website, but yeah, that's, I

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think another viable strategy, as long as you have permission to share that

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you work on the show, which you probably do linking there, I think that that

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would be great. And also, you know, if I think about SEO and the

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value for the client, it points them right there. If somebody is coming

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to check you out, you're actually pointing people to that client's website, whether

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they are the ideal audience or not. Maybe there's a connection to be made

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there. So, yeah, maybe that's also a benefit for them. Yeah.

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True. Patrick also said, I think you could just describe what

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the product was before giving the after so you can have

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a different category of samples. I love that.

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And this is where my crazy brain goes a little bit nuts. Because when you

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say describe it, I'm thinking, like, putting up a picture of a dumpster fire.

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Right? I I know that's not what you mean. Some of them are,

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but, you know Yeah. I think that's good. I had a guy say it 11

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times in a row once, and then I cut that out, and it sounded a

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lot better. I don't want to, like, put that original on because he sounded

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so horrible. But I could say, like, hey. This guy said it

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11 times in a row before I cut it to 1. One thing I've

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seen done, and this is sort of like an anti portfolio, and

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I don't remember who it was. And even if I did, I probably wouldn't tell

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this person's name, but they basically made a demo reel

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of only the things that got cut. So it was

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like 2 minutes of silly music with, or

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yeah, yeah, yeah. So, so it was done really,

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really well. And I do wonder as long as you're not throwing somebody

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under the bus, if that might be funny, I know that Mike Wilkerson does

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that for his clients on their first edit. He sends them what was cut.

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So they recognize the value of what they're doing. I don't believe he publishes it.

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He's not the person that I had in mind. Maybe something there is with the

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anti demo reel. Right? This is what's on the floor. Oh, Patrick says he's done

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that before too. I've never done that, but I've always wanted to.

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Because to me as an editor, it's really funny when I sit down and I

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listen to a minute and a half of umms over circus

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music or something. Is that still our, like, official intro music?

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Remember when we first started this podcast, is that still,

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like, like, someone listens to this?

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So Yeah.

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That's our very short umura reel from an episode that had a lot

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more umms in it than Yes. What made it into the intro. I was like,

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I never go back and listen to this podcast. I'm just on it, and I

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know what happens here. I'm like, are we still even using that?

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I'm wondering. We've talked about building a portfolio as though it's a thing that

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goes on your website, but maybe that's not the only option.

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Okay. I think that's an option. And honestly, that would be my

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preferred option. Right? I wanted to send people to my website, have all the things

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there. But let's be honest. If you are

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working on a platform like Fiverr or

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Upwork or some other marketplace, that body of

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work that you've worked on so long as it's available for other people

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to see, that can be your portfolio. And that's

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a living, breathing list of all the stuff that you've

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done. I didn't even know that was a thing. The other thing, especially

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for editors like you and me, Jennifer, would be if we're on a service

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like Podchaser, making sure that we're credited for

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all the work that we've done. Right. I think Steve brought that up

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as an option where he just points people to Podchaser and

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said, hey. This if you wanna see what I can do, this is where it

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goes. I actually took Steve's idea, and I updated my website.

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So I've got 3 episodes. And then basically, if you want more, go here, and

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it lists everything I've done in Podchaser. Now the unfortunate thing about

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that is when it goes there as a person who hosted a couple of

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shows that have gone away, has been a guest on a number of shows, and

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also has edited across a variety of shows. I

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have probably 1500 editor, and not all of

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them are episodes that I've edited. If I hosted

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a show and I edited the show, I've credited myself twice. And

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so what I haven't figured out is how to go to just the editing part,

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but that is a way that you can show your body of work for sure.

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The other thing, and whether it's on a website or not, I think that

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sizzle reel or that demo reel is a viable option. Right?

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That's something that I wanna do. High speed video of you doing work. Oh, I

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love that, Patrick. I have done those for Instagram. I have

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not put one of those on my website. For those that are watching or

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listening and don't know what we're talking about, I have, on occasion,

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set my iPhone on the desk, pointed at my monitor, and set it to

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record a time lapse. So it takes a snapshot every however often it

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does. And I'll record 30 minutes of me working on an episode. And when you

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play it back, it takes, like, 90 seconds. And it's just all this scrolling around,

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cutting, moving, pasting stuff. I had never thought about that

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as a portfolio. There's no sound with it, but you could certainly

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put sound under it in a video editing program, but it wouldn't be what you're

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actually editing, which also means you're not throwing any clients under the bus. For those

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that are watching later or listening later, and you, if you wanna reach out to

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us, just email us info at podcasteditorsmastermind.com. We'd love to

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hear from you on that because this, I think, is one of those things

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that can potentially set us apart. And I think my implementation currently

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is not. And so I'm taking this as a learner as much as

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a person who's brainstormed about this. Well, I'm gonna throw it to Daniel

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who's not here, but one of his comments in our our notes was

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to include client testimonials in your portfolio,

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have clients record testimonials, and turn them into audiograms for the

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website, which goes on, like, to what I was saying that and what Jesse

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was saying more like the social proof and the referrals or

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Yes. So maybe we've been too focused on calling it

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a portfolio page. Maybe it's a why should you hire me

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and how can I prove to you that I can actually do what I can

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do? I like that. I don't think that's gonna fit in a website header bar,

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so we'll probably need need to figure out a different word. Jennifer, can you can

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you do that for us? I had typed that into chat gpt,

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drink and ask. Yeah. So now powered by AI already.

Speaker: 00:19:42

Jennifer is gonna generate for us a website title, hopefully.

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So yeah. The basically the why should you hire me page. I love that

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because portfolio, social proof testimonials potentially

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sizzle reel or demo reel potentially links to all the things you've

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done. I like calling it the why should you hire me page. All because

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of something that Daniel typed into something and I never read it that way until

Speaker: 00:20:04

you did. Well, thank you. Yeah. I think the question I would have for those

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that are joining us in the chat, have you heard anything so far that you

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think you might implement? And if so, how are you planning to do that? For

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me, I'm planning to change mine to something more like a

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why should you hire me page. And I'm probably gonna go for the testimonials before

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I do a demo reel. I don't know. Jennifer, what about you? Agreed.

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The only thing about my website is that I pay somebody

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to, update it for me and I haven't, I don't wanna pay

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them. So I'll have to figure out something that doesn't involve updating my

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website, like doing a time lapse video for

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a reel somewhere. Time lapse video of a reel. Yeah. I

Speaker: 00:20:45

love that. Steve also mentioned, and I hadn't thought about this,

Speaker: 00:20:48

supplying a PDF download of your portfolio to prospects or on your website is

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high level professionalism. I don't have a PDF of mine. Jennifer, do

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you have a PDF of yours? I have an ebook, but it's

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not about it's about how to start a podcast. It's not about my portfolio.

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What I send prospective clients is a series of

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8 questions to think through before you hire a podcast editor, and they work whether

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you're gonna hire me or not. But it's basically just helping them start thinking about,

Speaker: 00:21:15

like, what does success look like? Why am I doing this? What's my budget?

Speaker: 00:21:18

That's what I send. I like the idea also of having a

Speaker: 00:21:22

PDF portfolio or something like that. How do you

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PDF audio? We wouldn't PDF audio, but you can

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build links in. Right? You can put a click here button. So if you go

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to Canva, right, you create an element, you attach a link to it.

Speaker: 00:21:36

Let's see. I'm not sure what order to take these. Okay. Did this do it

Speaker: 00:21:40

in the order in which they came? Tim says, for me, I like to be

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able to showcase my recording, editing, and original theme music producer,

Speaker: 00:21:47

and a short 5 to 7 minute demo. Well, you're doing a lot of

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things there, Tim. I think that's the one that we had on the Facebook group

Speaker: 00:21:55

from ProTech Music where he had the demo reel or the

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the demo was loaded into SoundCloud and had a couple of

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different things there. It was really, really, really well done.

Speaker: 00:22:06

So, yeah, I think that's a good one. Jesse says,

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I shy away from why should you hire me and focus

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more on how can I help you and don't start with saving

Speaker: 00:22:17

them time? They already know that. Yeah. I don't have anything to add

Speaker: 00:22:21

to Jesse's. He's dropping the mic as usual. I love that.

Speaker: 00:22:26

So, Jesse, would you literally call it the what can I help you

Speaker: 00:22:29

page, or would you call it something else? Protechmusic.com/examples.

Speaker: 00:22:33

Thank you, Tim. We will have links to all this stuff in the, episode

Speaker: 00:22:37

notes. I'd never considered the client testimonials page being

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part of my portfolio, but I have heard

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of, I think I took some sort of sales training once when they

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were talking about getting video testimonials of your

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clients and like calling them on a zoom call and recording

Speaker: 00:22:56

the 2 of you talking about it together.

Speaker: 00:23:00

Okay. And, then using that for reels

Speaker: 00:23:04

and stuff. But I've never tried that either. I just have, like, little

Speaker: 00:23:07

quotes. My favorite testimonial I have is

Speaker: 00:23:11

we believe in God because Jennifer came work miracles.

Speaker: 00:23:17

That's awesome. It was a Christian podcast, but that's what they

Speaker: 00:23:21

said about me. Jesse says case studies work well

Speaker: 00:23:24

too if you have a bigger story to tell. Yeah. So I think

Speaker: 00:23:29

this one could be really powerful, especially with client

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permission. Right? So whether you're working on a storytelling show and

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talking people through the process of how you developed a storyline and how you worked

Speaker: 00:23:40

with a client, this could also be this was the audio

Speaker: 00:23:44

we started with. This is how we approached the repair. This was the thought

Speaker: 00:23:47

process that went into the editing and then sort of the before and after. I

Speaker: 00:23:51

think that could be really powerful as well. That's one that makes me

Speaker: 00:23:55

personally a little bit uncomfortable because I feel like I'm kind of airing the

Speaker: 00:23:59

client's dirty laundry if we talk about the challenges. So

Speaker: 00:24:02

I would tread lightly on a personal level. But, hey, case studies

Speaker: 00:24:06

are a big deal. Right? And people don't come to you because they don't have

Speaker: 00:24:09

a problem. Nobody comes to a podcast editor and says, I'd like for you to

Speaker: 00:24:13

edit for me because I've got everything working perfectly and I don't need anything to

Speaker: 00:24:16

change. Right? Right. Patrick says, I mean, really,

Speaker: 00:24:20

your entire website could kinda be considered your portfolio.

Speaker: 00:24:24

It served lots of purposes, I suppose. It does.

Speaker: 00:24:27

Yeah. So have a website, people. Have a website. Yeah. I think

Speaker: 00:24:31

this is where Carrie would normally insert her. If you don't have a

Speaker: 00:24:35

website, set up your basic domain and your basic website.

Speaker: 00:24:38

Mine's on WordPress. Jennifer's is on WordPress. It doesn't have to be right.

Speaker: 00:24:42

It can be a one page website if that's what you need. If what

Speaker: 00:24:46

you have is nothing, that will probably be better than what you have.

Speaker: 00:24:49

Jesse says how you've helped improve their audio through equipment

Speaker: 00:24:53

and training, I guess, going back into case studies and testimonials and

Speaker: 00:24:57

stuff. Yeah. Especially so, Jennifer, this would be great for you with launch clients.

Speaker: 00:25:01

Right? Because you're you're doing a lot of launches right now. This could be

Speaker: 00:25:04

huge because then you can demonstrate that you're not giving the

Speaker: 00:25:08

same advice to every person. Right? A solo show

Speaker: 00:25:11

doesn't necessarily get the same equipment list as a co hosted

Speaker: 00:25:15

in person show versus a co hosted over the Internet

Speaker: 00:25:19

show. They get a little bit different guidance. Yes. Yeah. In

Speaker: 00:25:22

person show, you're probably gonna get them an interface, a proper interface.

Speaker: 00:25:26

And you might give them the same microphones, but you're not gonna say, hey, plug

Speaker: 00:25:29

in 2 USB mics and go to town. No. I I don't tell them that.

Speaker: 00:25:33

Nope. Because you know that. That doesn't work. I love that.

Speaker: 00:25:37

You know, we started talking about portfolios. Now we're just talking about all the things

Speaker: 00:25:40

we should I should have on my website. Oh, is that what

Speaker: 00:25:44

these little notes are? Bryan's taking notes in his shared

Speaker: 00:25:48

Google Docs, and I'm like, what's he doing? He's he's Yeah. I'm taking notes of

Speaker: 00:25:51

all the things that I'm telling myself I might do after we get done

Speaker: 00:25:55

because like I said at the beginning, we didn't come into this thinking we

Speaker: 00:25:59

were experts. Right? We're we're coming. We're bringing what we've got. And some of

Speaker: 00:26:02

you have really brought something to the table tonight as we've been recording this live.

Speaker: 00:26:06

This has been great. What else about portfolios? What what are we not thinking

Speaker: 00:26:10

about? Are there any pitfalls to having a portfolio? I don't

Speaker: 00:26:13

think there would be a pitfall unless you had someone who got mad about

Speaker: 00:26:18

you throwing them under the bus in it. So get permission if you're

Speaker: 00:26:22

gonna do before and afters, I guess. But I don't

Speaker: 00:26:25

see what, like, from a client facing

Speaker: 00:26:29

perspective or whatever. I think the only pitfall

Speaker: 00:26:32

that I see would be and we talked about this with,

Speaker: 00:26:36

Tom Kelly. Tom Kelly. We talked with him about that where when he

Speaker: 00:26:40

started his first editing his first show or a few shows,

Speaker: 00:26:44

they were so bad. The audio quality was so bad even after he got

Speaker: 00:26:48

done that he didn't want them to go on to a any kind of

Speaker: 00:26:51

portfolio. So I think just being careful what you choose

Speaker: 00:26:55

to go in your portfolio can be a really big deal. That's something with a

Speaker: 00:26:58

couple of clients that I have on my portfolio that I had to

Speaker: 00:27:02

wait until I had an episode that I was comfortable putting on my

Speaker: 00:27:05

portfolio. Jesse says pitfalls to before and

Speaker: 00:27:08

after is you could attract clients with unrealistic

Speaker: 00:27:12

expectations or wanting to deliver low quality

Speaker: 00:27:15

audio so you can spend a year working on it.

Speaker: 00:27:19

Yes. I would never publish anything where I'm showing that

Speaker: 00:27:23

I took out goat sounds from an episode. It happened. Right?

Speaker: 00:27:26

But I'm not gonna not gonna create that expectation. That is certainly

Speaker: 00:27:30

something to be careful with. The photographer who decided to

Speaker: 00:27:34

document her whole episode by having throughout the

Speaker: 00:27:37

whole thing. Well, every time the flash went off. Yeah. I don't wanna

Speaker: 00:27:42

encourage people to do that. Yeah. Or maybe when you've got a a metronome

Speaker: 00:27:45

going off in a band, Editor

Speaker: 00:27:49

has some skills with metronomes. Let's hit Steve's comments.

Speaker: 00:27:53

So Steve's comment is that what he's gathering is that portfolios don't matter as

Speaker: 00:27:57

much as having a website, a media kit, and or testimonials and

Speaker: 00:28:00

client recommendations. I think for the bulk of us,

Speaker: 00:28:04

I would agree with you, Steve. I think the only time when a

Speaker: 00:28:07

portfolio might be more important than testimonials or recommendations

Speaker: 00:28:12

might be when you're not getting referrals, when it's

Speaker: 00:28:15

somebody coming and saying, hey, I need to check you out, And I don't have

Speaker: 00:28:19

any other way to do that. But I don't think that's most of us. And

Speaker: 00:28:22

as Patrick says, he thinks it's obviously probably more valuable or worth the time and

Speaker: 00:28:25

effort if you're a new editor needing clients.

Speaker: 00:28:35

Declining over the last year as multiple shows, let let themselves

Speaker: 00:28:39

go. And you're currently working on brand strategy. Do we know someone like

Speaker: 00:28:42

that? We know one person like that. And, honestly, he's kind

Speaker: 00:28:45

of not moving very fast, but he's been very thankful for all the

Speaker: 00:28:49

help he's gotten so far. And that's me. Jennifer, anything else we

Speaker: 00:28:53

need to hit on portfolios? We've gotten all of the thoughts that I

Speaker: 00:28:57

had and several that I didn't have. Yeah. And several Daniel had.

Speaker: 00:29:00

So thanks for being with us in spirit, Daniel. Yeah. For those

Speaker: 00:29:04

that have commented, we're very thankful. We're now going to move on to the

Speaker: 00:29:08

powered by AI portion of this show. Jennifer, do you wanna explain what's

Speaker: 00:29:12

happening and why? As you may or may not realize, if you've

Speaker: 00:29:16

listened to the show for any amount of time, we typically when we get to

Speaker: 00:29:18

this point, we go to our pod decks question of the day. We have

Speaker: 00:29:22

been through the deck, and we're getting repeats and having to throw out questions

Speaker: 00:29:26

because they're not appropriate and all the things. So we have

Speaker: 00:29:29

decided to come up with the chat

Speaker: 00:29:33

GPT question of the day instead powered by AI.

Speaker: 00:29:38

If you are currently drinking a water like I am, this is your this is

Speaker: 00:29:41

your chance to take a drink because we said AI and chat GPT. Jennifer is

Speaker: 00:29:45

the chat GPT maven, so she's gonna tell us what our question

Speaker: 00:29:48

is. Well, I editor chat GPT, give me a

Speaker: 00:29:52

random question. And here's the question. What

Speaker: 00:29:56

would you do if you found yourself in possession of a

Speaker: 00:29:59

mysterious antique key with no idea what it

Speaker: 00:30:03

unlocks? Those of you joining us live, we're interested in what you would

Speaker: 00:30:07

do, especially if you host a show about creepy and

Speaker: 00:30:10

mysterious things. I don't host one of those shows,

Speaker: 00:30:14

but I'm thinking that I would probably have to take that key

Speaker: 00:30:18

and put it in a wooden case with a velvet lining and very

Speaker: 00:30:22

carefully close the clasp and put it on a shelf where I

Speaker: 00:30:25

could view it and be interested in it. And if I ever got

Speaker: 00:30:29

the courage, maybe start walking around and take the key very carefully

Speaker: 00:30:33

out of the wooden case with velvet lining and stick it into

Speaker: 00:30:36

various locks until I find out what it opens. And then probably runaway

Speaker: 00:30:40

screaming realizing that I wouldn't want to see what's behind that door anyway.

Speaker: 00:30:44

Editor. My daughter's favorite movie is Coraline. So

Speaker: 00:30:48

that's the key key that went to my head, first of all, and

Speaker: 00:30:52

and it took her to creepy other dimension. So I'm

Speaker: 00:30:55

like, Yeah. I don't know. She ended up throwing it into a

Speaker: 00:30:59

well. But in

Speaker: 00:31:02

reality, I'd probably throw it in a drawer with all the extra keys and forget

Speaker: 00:31:06

about it. Jesse says that he would sell it on eBay as a lost

Speaker: 00:31:09

relic. Patrick's gonna throw it in the junk drawer. I think with that, we'll go

Speaker: 00:31:13

ahead and close this episode down. We're done a few minutes early. But our

Speaker: 00:31:16

commitment to you is we will try to bring as much value as we can

Speaker: 00:31:19

and then go away once we're not doing that anymore. And I feel like we've

Speaker: 00:31:22

crossed that threshold. We could talk about thresholds and how they got their name, but

Speaker: 00:31:26

that's not the purpose of this show. Well, you know, they ask how

Speaker: 00:31:30

long a podcast should be. Right? You get this question all the time? 2

Speaker: 00:31:34

minutes shorter than ours. Right? No. As long as it

Speaker: 00:31:37

takes to tell the story, not a moment longer nor shorter.

Speaker: 00:31:41

Yes. So for those of you that joined us live, thank you so

Speaker: 00:31:44

much. We really appreciate you being here. Those of you in the comments, we appreciate

Speaker: 00:31:48

your questions and your suggestions. Great stuff coming out of the

Speaker: 00:31:52

comments section. Really glad that you could be here. If you're joining us later

Speaker: 00:31:55

listening, we're glad that you could do that. You can always join us live. We

Speaker: 00:31:58

would love to have you here. Jennifer, if somebody wants to be a guest on

Speaker: 00:32:02

the show or has a suggestion for a topic that we should cover, what would

Speaker: 00:32:06

they do? They could go to podcasteditormastermind.com, click be

Speaker: 00:32:10

a guest, or find us in the Facebooks because, I mean,

Speaker: 00:32:14

this topic came out of the Facebook chat. Behind the scenes, we

Speaker: 00:32:18

do have a running list of possible topics. This was 1, but because

Speaker: 00:32:21

somebody asked, that's why we talked about it. With that, I'm Bryan

Speaker: 00:32:25

Entsminger. If you want to, you can find me at toptieraudio.com, and you can

Speaker: 00:32:29

check out my portfolio there. I'm

Speaker: 00:32:32

Jennifer Longworth. You can find me at BourbonBarrelPodcasting.com.

Speaker: 00:32:36

For those that are wondering, both Daniel and Carrie were not able to join us

Speaker: 00:32:40

tonight. Daniel is at Rothmedia.audio and Carrie is

Speaker: 00:32:44

at carrie.land. And we would love it if you would check them out as well.

Speaker: 00:32:48

You haven't already subscribed to the show, podcasteditorsmastermind.com is

Speaker: 00:32:52

the place for all of that. We love you, and we're really glad that you

Speaker: 00:32:55

were here. And now I'm going to try to hang up. So bye. Thank you

Speaker: 00:32:58

very much. Bye.

Speaker: 00:33:03

So How much is that?

Speaker: 00:33:23

Think it's hanging up. I think it's hanging up. There we go.