The Power of Web Design for Podcast Editors: Tips from Danielle Meadows-Stinnett

Daniel: 00:00:04

So how much is that?

Danielle: 00:00:12

So.

Jennifer: 00:00:18

Welcome to the podcast Ed Mastermind Show. The podcast

Jennifer: 00:00:23

by podcast under orders for podcast editors. And real quick,

Jennifer: 00:00:29

I'm Jennifer Longworth with Berman Marrow Podcasting and I

Jennifer: 00:00:32

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Jennifer: 00:00:37

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Jennifer: 00:00:42

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Jennifer: 00:00:49

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Jennifer: 00:00:52

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Jennifer: 00:00:56

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Jennifer: 00:01:07

Hopefully your engine and below me you'll find.

Bryan: 00:01:13

Bryan and Springer. And to my side is Daniel Abendroth.

Jennifer: 00:01:18

And not joining us this evening is Carrie Caulfield.

Jennifer: 00:01:20

Eric you'll find her at Carrie Dot Land and we have a special

Jennifer: 00:01:24

guest today, Daniel J. Danielle is from Kentucky like me. So

Jennifer: 00:01:31

that is why she's there. Well, not the only reason she's here,

Jennifer: 00:01:34

but that makes your extra cool.

Jennifer: 00:01:37

She's the owner of Arcane design Studios, a 13 year old branding

Jennifer: 00:01:41

and identity firm based in the heart of the bluegrass here in

Jennifer: 00:01:43

Lexington. She's a podcaster, wife, mom of three lover of

Jennifer: 00:01:47

rustic Italian cuisine, Chai cosplay, Star Trek Picard and

Jennifer: 00:01:51

live in May. And she is celebrating Star Wars May the

Jennifer: 00:01:56

fourth day with all of us. Welcome, Danielle.

Bryan: 00:02:01

I feel like we need to stop here and just kind of honor

Bryan: 00:02:04

the fact that she loves Picard. Like, we could just take the

Bryan: 00:02:07

show and move on with that.

Danielle: 00:02:08

Oh, right.

Danielle: 00:02:11

Giant Trekkie fan from Mars. And I absolutely love the fact that

Danielle: 00:02:17

even when we get to chat about the technical side of things, I

Danielle: 00:02:21

can always find a way to pull in a level Star Wars or Star Trek.

Danielle: 00:02:24

So you're welcome.

Jennifer: 00:02:26

Great. And Daniel's our special guest today because

Jennifer: 00:02:30

she reached out to us after having listened to our website

Jennifer: 00:02:33

episodes saying she was talking back at the podcast and she was

Jennifer: 00:02:37

listening and we want to know what she was saying to us as

Jennifer: 00:02:43

podcasting is kind of one way, typically, but we want to hear

Jennifer: 00:02:46

what you were, what you were telling us.

Danielle: 00:02:49

Oh man, the episode was great. Like, can I just say,

Danielle: 00:02:51

in fact, like the conversation, the lingo, the camaraderie, like

Danielle: 00:02:56

all of that is just so bubbly and it's infectious.

Daniel: 00:03:00

Yeah, you can sing our praises all day.

Bryan: 00:03:01

Long, if that was what you were saying. This is going

Bryan: 00:03:03

to be great.

Daniel: 00:03:06

What else do you like about it?

Danielle: 00:03:06

I was leaning leaning that into the next part, which

Danielle: 00:03:09

was we could use some help in the website area. Yeah. And I

Danielle: 00:03:16

definitely I don't have all the answers. I love the fact that

Danielle: 00:03:18

you all leave from that place, which is we don't have all the

Danielle: 00:03:21

answers, but this is what has been working and I love that I

Danielle: 00:03:25

can kind of help if anyone needs that. As far as direction for

Danielle: 00:03:31

what you want to best reflect the services and the people that

Danielle: 00:03:34

you want to see.

Jennifer: 00:03:35

So I'm going to jump to the sugar prices, be on your

Jennifer: 00:03:39

services page. Question I'm just going to just go right after

Jennifer: 00:03:43

that one because I still struggle on with it.

Danielle: 00:03:46

As an editor. I do not I do not love them. And that's a

Danielle: 00:03:52

big one because the world tells us that we should have some sort

Danielle: 00:03:56

of base, right or base comparison. So I can do a

Danielle: 00:04:00

starting point figure depending on what type of particular

Danielle: 00:04:03

service I want to to aim for. So I love that. But the other part

Danielle: 00:04:08

of that is, Oh, right, yeah. Going right for the through the

Danielle: 00:04:11

jugular. I really like the fact, too, that when we talk about

Danielle: 00:04:17

listing our services, I push out those features, the cool parts

Danielle: 00:04:22

of working with yourself, whatever that is. I know for

Danielle: 00:04:25

Jennifer it's going to be a bourbon tasting party is going

Danielle: 00:04:28

to be maybe bourbon listening party, maybe even like something

Danielle: 00:04:32

in Around the Love. Jennifer is like my go to person for all

Danielle: 00:04:36

things podcasting. So I love the fact that for Jennifer, that

Danielle: 00:04:39

could be a very specific thing. But what works for Jennifer

Danielle: 00:04:42

isn't going to work for Daniel, right? Maybe a little bit

Danielle: 00:04:45

different. Maybe a stylistically, a little bit different. So when

Danielle: 00:04:48

we come about looking at these websites, there's not like a

Danielle: 00:04:51

generic. You have to have A, B and Z. It really can be more

Danielle: 00:04:55

conform to who you are and the brand values that you want to

Danielle: 00:04:59

bring through your business.

Bryan: 00:05:01

I'm listening to this and I'm thinking, you know, I just

Bryan: 00:05:03

spent several hours last week finding an excellent plug in so

Bryan: 00:05:07

I could put my prices back on my website. And they don't look

Bryan: 00:05:10

like cockapoo poop.

Danielle: 00:05:12

And what are you comfy with? Like, Dude, what are you

Danielle: 00:05:15

comfortable with?

Bryan: 00:05:16

I was comfortable without them, but I was told, hey, like,

Bryan: 00:05:19

let's do it, and that the research supported that. So I

Bryan: 00:05:22

did it. It's been, what, two weeks? It's too early to tell,

Bryan: 00:05:26

right?

Danielle: 00:05:26

Yeah. I give you a good 30, 60 days, maybe a full

Danielle: 00:05:29

90 days to kind of see if that would really give you a quicker

Danielle: 00:05:34

turnaround, maybe in communication with with clients

Danielle: 00:05:37

because they see your prices first or they are able to at

Danielle: 00:05:40

least access an ideal scale of what those prices could be. I

Danielle: 00:05:45

love starting points. Prices starting at x $9, I think.

Danielle: 00:05:48

Daniel were you saying that before on I think that was you.

Daniel: 00:05:52

I well, I don't remember. I know we talked we looked at a

Daniel: 00:05:55

couple of statistic. Jessica is just like a starting ad or

Daniel: 00:05:57

whatever. And I think that's kind of like where I landed as

Daniel: 00:06:01

far as like a good starting point or like a good middle

Daniel: 00:06:03

ground that we don't have to, like, lay everything out. But

Daniel: 00:06:06

you can get a, you know, the starting point price to kind of

Daniel: 00:06:09

weed out the people who like definitely can't afford your

Daniel: 00:06:14

rates.

Bryan: 00:06:14

And to be fair, my starting point, prices are

Bryan: 00:06:17

definitely not the absolute bottom. I'm trying to get you in

Bryan: 00:06:21

so I can sell you up later. Like this is what it would. This is

Bryan: 00:06:24

what it would cost you. But we can talk about scope, right?

Bryan: 00:06:26

Because if you publish once a week versus once a month, that's

Bryan: 00:06:29

a different price.

Danielle: 00:06:30

Absolutely. I love that you say that, because I

Danielle: 00:06:33

think that's a really big part of building out what you want

Danielle: 00:06:36

people to see on your website. Is it do I want them to focus on

Danielle: 00:06:40

the numbers? Yes. To an extent, to a certain extent, yes. I do

Danielle: 00:06:43

want them to think about that. But the focus on weeding out,

Danielle: 00:06:45

finding your people, finding your people is so important to

Danielle: 00:06:49

me. It's more important than the actual money they are paying me.

Danielle: 00:06:52

I would rather have the value of a good client who may be in the

Danielle: 00:06:57

mid range of what I would normally charge or in the range

Danielle: 00:07:00

of services that we offer versus a really, really poor client who

Danielle: 00:07:05

pays me a ton of money to do what I need to do. Because at

Danielle: 00:07:09

the end of the day we can only take on so much. We're human,

Danielle: 00:07:12

even though a lot of times as editors, we're forced to kind of

Danielle: 00:07:15

be little miniature robots,

Danielle: 00:07:18

if you will. I think it's very interesting that, yes, we're

Danielle: 00:07:22

going to talk in and out about that like as editor, sometimes

Danielle: 00:07:26

we're seen as robots and we're just robotically going through

Danielle: 00:07:29

life. And it doesn't matter how much it is because we can do it

Danielle: 00:07:32

right and it's in our bandwidth. So that's something to think

Danielle: 00:07:36

about when you talk about listing prices.

Jennifer: 00:07:38

So what else needs to be on our Web site? I mean, what

Jennifer: 00:07:39

else were you telling us we were doing wrong? I guess the

Jennifer: 00:07:42

question I really want to know that you were listening to,

Jennifer: 00:07:45

you're talking back and I really want you to talk to us like in

Jennifer: 00:07:48

person about this or, you know, as in person. Yeah.

Danielle: 00:07:52

Only just enjoy the level of transparency. And this

Danielle: 00:07:55

is something that I do see on podcast, but not enough. Like

Danielle: 00:07:59

you guys are really kind of putting yourselves out there

Danielle: 00:08:01

with, Yeah, I'm comfortable with that. Or No, I'm not comfortable

Danielle: 00:08:03

with that at all. And you know, it was a heck no. I don't know

Danielle: 00:08:08

what writing this podcast is. So I was like, Can you sure? Like

Danielle: 00:08:11

there's a no fly zone for each of you on your own level. But I

Danielle: 00:08:14

also feel like that's also curated based upon the

Danielle: 00:08:17

experience you want to give your customers. So in hindsight, you

Danielle: 00:08:21

want your your website to be a reflection of the people and the

Danielle: 00:08:26

things you are trying to attract, right? Well, a bit of an

Danielle: 00:08:29

attraction game, if you will. So very similar to kind of I'm sure

Danielle: 00:08:33

there's certain questions and I think you mentioned that before

Danielle: 00:08:36

on the original episode. Was there certain things that we

Danielle: 00:08:39

have to ask so that we know what we're getting into? And I think

Danielle: 00:08:42

that's a legit thing you have to know upfront. So that's that

Danielle: 00:08:45

little tango dance that we talk about a little bit in terms of

Danielle: 00:08:48

marketing, but in the sales part of it, there's also a little bit

Danielle: 00:08:52

of a dance in trying to discover the things that you need to know

Danielle: 00:08:55

upfront versus the things that may come out in the wash later

Danielle: 00:09:00

on as the relationship continues. So those are also things to kind

Danielle: 00:09:04

of figure out how you want that to be represented on your site.

Danielle: 00:09:07

Maybe that's an effort to get talked about having an RFQ on

Danielle: 00:09:10

your site, whether or not that's a good idea or whether that's a

Danielle: 00:09:12

bad idea. But most people are having that on their website. So

Danielle: 00:09:17

a lot of those questions that they're thinking about are

Danielle: 00:09:19

already answered in black and white. On your on your page.

Danielle: 00:09:23

There's some other cool aspects that I feel like is kind of

Danielle: 00:09:25

trending right now for websites.

Bryan: 00:09:28

Tell us more.

Jennifer: 00:09:29

Yes, we need to know.

Danielle: 00:09:30

Obviously, you got to please your playlist, things

Danielle: 00:09:33

like that that you want to share. I am loving every piece of

Danielle: 00:09:39

embedded playlists like, but that's like a huge thing that's

Danielle: 00:09:42

not popular outside of podcasting, believe it or not.

Danielle: 00:09:45

So I'm really enjoying that. People are doing that more, but

Danielle: 00:09:48

it's not necessarily staples of work. It's like my afternoon

Danielle: 00:09:51

tunes, my morning wakeup call, like playlists that you would

Danielle: 00:09:55

normally see like on Spotify somewhere. Like you're trying to

Danielle: 00:09:59

draw a little bit more personality onto the website and

Danielle: 00:10:02

people are doing that through through to their music, through

Danielle: 00:10:05

audio samples. And I think that's really cool. So maybe

Danielle: 00:10:09

think about that as like a fun thing, maybe not for the website,

Danielle: 00:10:12

maybe it's for your newsletter, but that is something to kind of

Danielle: 00:10:14

think about in terms of website. The other part that I really

Danielle: 00:10:17

loved about the episode and I was kind of like stomping my

Danielle: 00:10:19

foot about was whether or not to I know. How personal do you want

Danielle: 00:10:25

to be? Are you putting your face up there to put your business

Danielle: 00:10:28

logo up there? What are the I guess the 411 was the behind the

Danielle: 00:10:32

scenes answer on whether or how close you want to be in

Danielle: 00:10:35

proximity to putting your personal face versus a business

Danielle: 00:10:39

logo out there. And I think that completely varies between who

Danielle: 00:10:42

you are, what you do. If you're a podcast editor, that's a

Danielle: 00:10:46

little bit more meticulous. Maybe you're focusing primarily

Danielle: 00:10:49

in a certain niche. I love that Daniel focuses specifically on

Danielle: 00:10:53

coaches. I love the fact that you were able to kind of find

Danielle: 00:10:57

your niche there. However, for a lot of other people, maybe it's

Danielle: 00:11:00

a free for all right. I added podcasts from comics to music to

Danielle: 00:11:06

the news. And so it's really important for me to be open. But

Danielle: 00:11:11

for some people, maybe meeting down is the better is the better

Danielle: 00:11:14

option. So when I think about that, as far in terms of a

Danielle: 00:11:17

website, I want to have all the things that are very popular or

Danielle: 00:11:21

either somewhat trending in those specific specific niches.

Danielle: 00:11:24

So that's really important too. For me, I'm a retro gamer, I'm a

Danielle: 00:11:30

comic lover, so you're going to see me and cosplay pictures.

Danielle: 00:11:32

You're going to see me in fun stuff in and around that

Danielle: 00:11:36

community because that's who I am and I want to attract more

Danielle: 00:11:39

people like that.

Bryan: 00:11:40

I've got a couple of questions I.

Daniel: 00:11:45

Know I didn't have. Well, I do have just one question for

Daniel: 00:11:47

Brian. What is the name of that plug in? You found.

Bryan: 00:11:50

It. I'll have to look it up and send it to you. I don't

Bryan: 00:11:52

remember. It was again theme forest or Code Canyon or

Bryan: 00:11:55

something like that, but I'll, I'll find it. It was, I think 20

Bryan: 00:11:58

bucks or something. It wasn't much but it's not terrible. I

Bryan: 00:12:02

thought it looked pretty good. So one of the things that I

Bryan: 00:12:05

wonder and I think this goes back to all of the branding

Bryan: 00:12:07

questions that you probably ask all of your clients. And so I'm

Bryan: 00:12:09

not trying to get free consulting out of you.

Danielle: 00:12:11

But it's Star Wars Day.

Bryan: 00:12:15

This is where things get weird for me. So maybe not

Bryan: 00:12:17

everybody knows this. I met my wife through an online dating

Bryan: 00:12:20

service and part of how that happened was filling out forms

Bryan: 00:12:24

and providing information. And then, you know, there was, in my

Bryan: 00:12:28

case, a thousand failed matches before I found the one that

Bryan: 00:12:32

stuck. Right. And so there it was, super grueling on my side.

Bryan: 00:12:34

But that's that's neither here nor there. Part of what the

Bryan: 00:12:37

value of that was there was that they had those questions that

Bryan: 00:12:40

help you understand what you're looking for. If it's a good

Bryan: 00:12:42

personality match, that kind of stuff. How do we approach that

Bryan: 00:12:45

from a business standpoint? So these are the things that I need

Bryan: 00:12:47

to communicate, knowing that there's no form out there that

Bryan: 00:12:50

says, Hey, we're going to match you to the perfect client.

Danielle: 00:12:53

Yes. Oh, I love this cool tidbit. I also met my

Danielle: 00:12:56

husband on Facebook, so I relate to that, like figuring out what

Danielle: 00:13:02

what worked. Kind of like the switchboard, right?

Bryan: 00:13:05

And so I tell people it was like trying to buy groceries

Bryan: 00:13:09

at the grocery store by looking at the label and going, This

Bryan: 00:13:12

one's got enough niacin or whatever it is, and then you

Bryan: 00:13:14

flip it around and go, But actually this one doesn't make

Bryan: 00:13:17

me feel good, so we'll keep moving.

Danielle: 00:13:20

Okay, so we talk about forms. For me, I love forms

Danielle: 00:13:23

because that is a great way to kind of directly slim or trim

Danielle: 00:13:28

the fat, right? I think in a lot of ways you have to think about

Danielle: 00:13:32

if you want to use a form to do that, how does that appear? How

Danielle: 00:13:36

does that approach? Is it accessible? Is it easy?

Danielle: 00:13:39

Accessibility is a huge key and a huge turnoff point for a lot

Danielle: 00:13:42

of people who are not clumsy or savvy, servicing and looking at

Danielle: 00:13:46

multiple sites all the time when they're trying to find a podcast

Danielle: 00:13:49

editor. A lot of times they're going to Jennifer out there

Danielle: 00:13:52

going with people they know, they trust someone. They've had

Danielle: 00:13:54

a joke with a drink with something along those lines. So

Danielle: 00:13:57

in terms of like cold, just looking at podcast editors, a

Danielle: 00:14:01

Google search somewhere and they have a form that they want to

Danielle: 00:14:05

find more information out about you, I think it is important to

Danielle: 00:14:09

kind of pull out certain things, but not everything. So I don't

Danielle: 00:14:14

need to know. They're meeting annual median income for the

Danielle: 00:14:17

year. I may ask something kind of fun and flirtatious, like

Danielle: 00:14:21

what is your favorite color? Who is your favorite superhero if it

Danielle: 00:14:24

goes with your with who you are? Right? But I do think that forms

Danielle: 00:14:29

do help. Kind of trim the fat. Really? Yeah. I definitely have

Danielle: 00:14:33

had people when.

Bryan: 00:14:34

I expect you to tell me to just forget about it.

Danielle: 00:14:38

I definitely think it's a great way to weed stuff

Danielle: 00:14:40

out, but there's certain times and places I feel like that can

Danielle: 00:14:43

happen. Websites is one asking anyone for any service. If

Danielle: 00:14:46

you're going to apply for a job, they're going to ask you the

Danielle: 00:14:49

same question. So I do feel like this in alignment with what you

Danielle: 00:14:53

are trying to do, which would be asking someone, Hey, I need to

Danielle: 00:14:56

know a little bit more information before we either hop

Danielle: 00:14:58

on a call or maybe discover more about the type of podcast

Danielle: 00:15:02

services that you need. So knowing ahead of time for me,

Danielle: 00:15:06

when I'm doing any type of consultation like that, it's,

Danielle: 00:15:08

Hey, what do you need? Is it podcast episode? Right? Tell me

Danielle: 00:15:11

more about what's the name of your podcast? What is maybe

Danielle: 00:15:15

something you want to do with your podcast that you're

Danielle: 00:15:17

currently not doing? Also asking them a funny question Who's your

Danielle: 00:15:21

favorite superhero and why? Sometimes that's not a required

Danielle: 00:15:24

answer. It's got to leave a base, but it's one of those things

Danielle: 00:15:28

that I do. I do want to know more information about who I'm

Danielle: 00:15:31

working with before they even get to my face.

Bryan: 00:15:33

Thanks, Steve has a question.

Daniel: 00:15:35

What would the negative consequences be for having a

Daniel: 00:15:38

schedule a call button rather than a list of prices or having

Daniel: 00:15:42

the podcast or fill out form?

Danielle: 00:15:44

So based on experience and a little bit of factoid

Danielle: 00:15:47

knowledge here, schedule a call is a lot of times for a consumer

Danielle: 00:15:52

to kind of format A I don't know if I want to talk to this person

Danielle: 00:15:56

just as much as we do it on our side, but happens on the

Danielle: 00:15:59

opposite side too. So even though when they're seeking like

Danielle: 00:16:02

services for podcasting in any way, shape or form, sometimes it

Danielle: 00:16:06

can be alluring to schedule a call. They don't want to make

Danielle: 00:16:09

that level of commitment yet, but they are okay with looking

Danielle: 00:16:13

at your prices and kind of knowing just the base

Danielle: 00:16:16

information. I'm definitely more of an introvert, believe it or

Danielle: 00:16:20

not. I know I'm all over the internet, but very much more of

Danielle: 00:16:23

an introverted person and I struggle sometimes, you know,

Danielle: 00:16:26

even with. So I want to take this call today. Do I really

Danielle: 00:16:30

want to be believed today? Even though we set our own boundaries

Danielle: 00:16:33

and scope of of realm for that. But the negative consequence, I

Danielle: 00:16:38

think, in some areas is too much pressure for the person to

Danielle: 00:16:41

actually act on the schedule or call.

Jennifer: 00:16:43

Patrick said. I'd rather die than schedule a call

Jennifer: 00:16:46

with anyone.

Danielle: 00:16:47

I love that. That's definitely me a little bit.

Danielle: 00:16:50

Sometimes I definitely struggle with that, Steve says.

Jennifer: 00:16:53

Then you are my ideal client.

Bryan: 00:16:56

Since Patrick's an editor of course not.

Daniel: 00:16:59

But once I write the follow up to that, so I have

Daniel: 00:17:04

essentially like a schedule a call type thing. It's a built in

Daniel: 00:17:08

form. You go and you pick your date and time and there's like a

Daniel: 00:17:11

short questionnaire, but it's just like your name, email

Daniel: 00:17:14

address, whether you want avoid a phone call or a video call.

Daniel: 00:17:18

And then like, How did you hear about me? And my idea was to

Daniel: 00:17:22

keep it as simple as possible and not like overwhelm them and

Daniel: 00:17:27

give them excuse to not fill out the form. It's like having too

Daniel: 00:17:29

many questions. And the idea that I'm toying with now is like

Daniel: 00:17:33

keeping that. And then like a follow up email being like,

Daniel: 00:17:37

Thank you, Thanks so much for sharing a call. Just more

Daniel: 00:17:40

information. The most out of call. Like, here's a list of

Daniel: 00:17:42

questions that I have for you. Is that like asking too much or

Daniel: 00:17:46

like what? I guess what are your thoughts on that?

Danielle: 00:17:48

I really think that really depends on the client and

Danielle: 00:17:51

I feel like too, it depends on the gamut of what you're wanting

Danielle: 00:17:54

to bring people in. If these people are already comfortable

Danielle: 00:17:56

doing this particular questionnaire a little bit in

Danielle: 00:18:00

between, then that's where you would want to go. But if you

Danielle: 00:18:04

also feel like you're maybe putting yourself too much, put

Danielle: 00:18:08

in too much on the client ahead of time, then that also is a

Danielle: 00:18:11

little bit more adding to them to like, okay, if I have to do

Danielle: 00:18:13

all of this just to talk to you, maybe I don't want to, you know,

Danielle: 00:18:18

do that. So you do have to kind of mind what's on brand for you

Danielle: 00:18:21

if you're already showcasing to coaches that you're a likeable

Danielle: 00:18:24

person that you are, that you do your job well, you're already

Danielle: 00:18:28

showcasing all the features and bonuses without actually giving

Danielle: 00:18:31

them that sort of thing, then I think that is something we can

Danielle: 00:18:35

continue to do, just in my opinion, when I have people ask

Danielle: 00:18:39

me a ton of questions in a questionnaire, I actually I love

Danielle: 00:18:43

questions, by the way, to say, yes, let's talk about it. But I

Danielle: 00:18:47

love being able to answer questions. But if you're the

Danielle: 00:18:49

person, sometimes it's not that. No, let me put it in the email

Danielle: 00:18:52

instead. Like I don't want to literally have that 1 to 1 is

Danielle: 00:18:56

okay to put a little bit of a soft boundary between you and

Danielle: 00:19:00

the client before that point. And I talk a lot in terms of

Danielle: 00:19:04

boundaries, just because families are healthy, but

Danielle: 00:19:07

they're not necessarily meant to keep people out. It's just meant

Danielle: 00:19:10

to let the right people in. And so I really emphasize that even

Danielle: 00:19:14

for podcast viewers on their website, you want to allow the

Danielle: 00:19:17

right people in and kind of just wish the people that you really

Danielle: 00:19:21

don't necessarily want to do business with.

Daniel: 00:19:24

Yeah, So the people who don't want to schedule a call,

Daniel: 00:19:27

Steve Stuart, has made it abundantly clear he's not the

Daniel: 00:19:31

editor for you.

Danielle: 00:19:34

Check that box.

Daniel: 00:19:35

Yet.

Daniel: 00:19:39

So Steve, reply For what it's worth, I haven't lost much time

Daniel: 00:19:41

to people scheduling a call who weren't worth a chat. However, I

Daniel: 00:19:45

can close more sales if I get someone on a call, then through

Daniel: 00:19:49

email or any kind of online activity.

Danielle: 00:19:51

Yeah, I relate to that because it depends on how salesy

Danielle: 00:19:54

you are. Like if you're the person that can close that deal

Danielle: 00:19:57

by just talking to them, you hear their voice, then bam! SLAM

Danielle: 00:20:00

That's it. Yes, that's that's the trick. But for people who

Danielle: 00:20:04

are not in that particular area, you know, I'm a person about the

Danielle: 00:20:07

boundary, so I don't force things if it's meant to be. It's

Danielle: 00:20:10

meant to be. What's for you is for you. And I'm a real big

Danielle: 00:20:15

advocate behind that.

Bryan: 00:20:16

So one of the things that I've struggled with a bit in

Bryan: 00:20:19

terms of how to approach this is the number of steps to getting

Bryan: 00:20:23

somebody on the call versus the size of the first hurdle. So to

Bryan: 00:20:26

your point, schedule a call for some people is absolutely a

Bryan: 00:20:30

speed bump. However, I have concern also that if the first

Bryan: 00:20:34

call to action is shoot me an email, then I'm inserting extra

Bryan: 00:20:37

steps before we get there. And so I'm not sure how that

Bryan: 00:20:41

interplay works in terms of what's the right, because

Bryan: 00:20:45

there's an element of momentum and hand-holding that happens.

Bryan: 00:20:48

If you say, Shoot me an email and your first response is cool,

Bryan: 00:20:51

let's set up a time, here's a link or something like that. But

Bryan: 00:20:55

I'm not sure, like where's the decision point between creating

Bryan: 00:20:58

momentum with an easy first step versus just it's a one step

Bryan: 00:21:01

process is options.

Danielle: 00:21:04

That's really what it is. I can I can be like very,

Danielle: 00:21:06

very upfront about that. It's a matter of what you're

Danielle: 00:21:09

comfortable in letting in, but it's also a matter of what's

Danielle: 00:21:12

accessible, like what is accessible, what's accessibility

Danielle: 00:21:15

for you. And I think it varies or the type of podcast that you

Danielle: 00:21:20

are. And I think that's what makes people want to either seek

Danielle: 00:21:24

you out for that particular service and go through all the

Danielle: 00:21:26

things or yeah, I mean.

Bryan: 00:21:28

So for me, you may not know this, but I work a full

Bryan: 00:21:30

time job and I'm a professional editor, so if they want to talk

Bryan: 00:21:33

to me between eight and five, wow, there's a good chance we're

Bryan: 00:21:35

not going to talk about this. I can pre schedule it during a

Bryan: 00:21:38

lunch break a couple of days out because I have other meetings

Bryan: 00:21:41

and believe it or not, the company I work for kind of

Bryan: 00:21:44

expects me to show up and do a job, as you heard. But they have

Bryan: 00:21:47

this expectation, right. And so I have to monitor that.

Danielle: 00:21:51

Exactly. Exactly. There's a huge part of podcast

Danielle: 00:21:54

editing for me that is such a natural state, right? A natural

Danielle: 00:21:57

state of being. And there are after five out for five, it's

Danielle: 00:22:00

the galaxy that's not ours, but far, far away, right? Star Wars.

Danielle: 00:22:05

So I'm trying to think out loud, like in terms of wanting to put

Danielle: 00:22:08

the right things on your website. It really is a reflection of

Danielle: 00:22:11

your processes, the way that you do business and your personality

Danielle: 00:22:15

in some areas. Now, if you're a business business like a

Danielle: 00:22:18

corporation, you're you want to be a little bit more harder tone.

Danielle: 00:22:22

I do agree that maybe there's less of that. Your personal

Danielle: 00:22:26

personality and more of your business persona or your brand

Danielle: 00:22:30

value across that. And I see a lot of that in your website.

Danielle: 00:22:34

Brian More of a professional like brand brand. This is who we

Danielle: 00:22:37

are kind of feel, even though it's very much a tag team. Your

Danielle: 00:22:40

wife's right.

Bryan: 00:22:41

Actually, it's Daniel whose wife works with him. My

Bryan: 00:22:44

wife doesn't.

Danielle: 00:22:45

Oh. Any other way. Yeah.

Danielle: 00:22:49

Okay. So that's that's really what I was getting at was like,

Danielle: 00:22:53

you know, there's a there's a place in a tone that you can

Danielle: 00:22:56

carry. You choose whether that's more of a personality or

Danielle: 00:22:59

personal brand or if that's more of a business businesslike,

Danielle: 00:23:02

corporate sort of feel. And I think there's different

Danielle: 00:23:05

approaches to both.

Jennifer: 00:23:06

Yeah, because obviously mine's a more

Jennifer: 00:23:07

personality brand driven and I'm revamping the website thanks to

Jennifer: 00:23:13

this conversation and.

Bryan: 00:23:16

Get ready to do it again.

Jennifer: 00:23:18

I know. Well, they haven't started yet and I don't

Jennifer: 00:23:22

do my own. Someone else does it for me. And I sent them a mockup

Jennifer: 00:23:26

of what I wanted and it involves Bourbon barrel stables. I'd be

Jennifer: 00:23:30

more on target with, you know, being bourbon barrel podcasting.

Jennifer: 00:23:35

There was no essence of bourbon or bourbon barrels on my website

Jennifer: 00:23:38

before. And I'm like, you know, we need to change this.

Danielle: 00:23:42

Bring back would be.

Jennifer: 00:23:44

To.

Danielle: 00:23:44

Me.

Daniel: 00:23:46

Yeah and to Patrick's comment Yeah in my gorgeous room

Daniel: 00:23:51

overlooking the sea that isn't actually just a wall with a

Daniel: 00:23:56

green cover on it. So I do want to add in the kind of a thought

Daniel: 00:24:01

that I had about ways like people can contact you. It's I

Daniel: 00:24:05

think if your website is doing its job and attracting the right

Daniel: 00:24:08

people, they and as long as your website is accessible enough

Daniel: 00:24:12

they'll find out a find a way to get in touch with you. So I

Daniel: 00:24:16

think the most common thing is people scheduling a call with me

Daniel: 00:24:20

or video chat, but also like I do have contact form and I have

Daniel: 00:24:24

like throughout my website like semi message, that kind of thing,

Daniel: 00:24:28

and have plenty of people over the years sent me an email when

Daniel: 00:24:31

they have like a question or they want some information. So

Daniel: 00:24:34

for somebody like me who would rather like chat back and forth

Daniel: 00:24:38

on email before I commit to like talking to somebody, like my

Daniel: 00:24:42

website allows for their people, send me a message, you know, we

Daniel: 00:24:44

can chat that way. And for others that want to hop on a

Daniel: 00:24:47

call right away, it's easy enough of that too.

Danielle: 00:24:50

Yeah. And this is very much a McDonald's situation.

Jennifer: 00:24:54

So it's not the Burger King.

Daniel: 00:24:57

But Burger King.

Bryan: 00:24:58

Oh, yeah. Whoops. I worked at McDonald's when that

Bryan: 00:25:01

was coming out and it was a thing We started having to make

Bryan: 00:25:03

everybody's sandwiches. Just the way they wanted them was a mess.

Danielle: 00:25:09

The customization out there, but definitely thinking

Danielle: 00:25:14

in terms of a little bit of a buffet, you can't cater to

Danielle: 00:25:17

everybody. So if you're if you're really into the realm of,

Danielle: 00:25:22

you know, all things Italian, then stick to the cuisine. I

Danielle: 00:25:25

think it's really important that once you find what works for you

Danielle: 00:25:29

to keep, keep at it. I think that's what helps build more

Danielle: 00:25:32

people, more interest into one to visit your site. And I love

Danielle: 00:25:36

the fact that Jennifer actually podcast last year you did The

Danielle: 00:25:40

Coasters with the Q Are you all right?

Jennifer: 00:25:43

That's me.

Danielle: 00:25:43

So I absolutely love that because that is a it's a

Danielle: 00:25:47

personal item that you can give to someone that also is a direct

Danielle: 00:25:49

contact to knowing more information about what you do

Danielle: 00:25:52

and how you do it. So to be kind of stole that idea, Don't don't

Danielle: 00:25:57

use it.

Jennifer: 00:25:58

You're not the only one who's stolen that idea.

Jennifer: 00:26:00

People ask me where I get my coasters all the time and I know

Jennifer: 00:26:02

my affiliate code.

Danielle: 00:26:04

I love it, but yeah, we do. Gamertag.

Jennifer: 00:26:06

Yeah.

Danielle: 00:26:07

So I think that it's it's really cool to be able to

Danielle: 00:26:11

find someone that actually is really connected to you in a way

Danielle: 00:26:14

that makes them want to know more about you. And I think the

Danielle: 00:26:16

website is the place to do that. Of course, social media is going

Danielle: 00:26:20

to be around forever and ever, and with new things like AI and

Danielle: 00:26:24

things along those lines, we're finding more tools and

Danielle: 00:26:26

accessibility ways for us to connect with each other. But I

Danielle: 00:26:30

still think the website is still be a central place that you own

Danielle: 00:26:35

to actually connect with other people. So I just want to keep

Danielle: 00:26:38

that in people's minds as well as we can lean on other things

Danielle: 00:26:42

to to, you know, entertain and bring people in through social

Danielle: 00:26:46

media.

Jennifer: 00:26:46

So with my website, people, their idea, I told them

Jennifer: 00:26:50

on the front of like, I don't know about this, put my prices

Jennifer: 00:26:52

on. It was right after our pricing conversation. I'm like,

Jennifer: 00:26:55

oh they want my prices on. And and her idea was to do a contact

Jennifer: 00:27:03

me for a custom quote and take them to a form. So there is a

Jennifer: 00:27:08

schedule, a call button on there, and then there will be like a

Jennifer: 00:27:12

custom quote button somewhere because I change my prices every

Jennifer: 00:27:16

day, depending on who I talked to. What have you said that you

Jennifer: 00:27:20

hold yourself against me by putting them out there. And then

Jennifer: 00:27:23

today I'm like, Oh, is this much? And then I went and looked up

Jennifer: 00:27:26

and I'm like, No crap. I just cheated myself out of 50 bucks

Jennifer: 00:27:30

again and again. I said the wrong number.

Daniel: 00:27:34

I had a echo.

Danielle: 00:27:35

What I tell a lot of people who work at any type of

Danielle: 00:27:37

technical business is in regards to pricing, always is. You need

Danielle: 00:27:41

to have more than one option in more than one way to display it.

Danielle: 00:27:45

So when you look at like, I don't know, I'm trying to think

Danielle: 00:27:48

engineers websites, when you're looking at other technical print

Danielle: 00:27:52

shops. I worked in a print shop for almost a decade and I

Danielle: 00:27:55

learned some amazing things in and around printing, mass

Danielle: 00:27:58

printing, any type of printing. And what I learned is that they

Danielle: 00:28:02

don't list their prices always upfront. They always have a

Danielle: 00:28:05

customization form or click this button to customize things along

Danielle: 00:28:10

those lines. So that's a great alternative to not necessarily

Danielle: 00:28:13

listing your prices up front. Again, starting at a starting

Danielle: 00:28:15

point would be great so that people can wrap their minds

Danielle: 00:28:17

around that. But having that custom quote where people can

Danielle: 00:28:20

actually put down their customized thoughts and then you

Danielle: 00:28:24

can reply with them with your own customization.

Jennifer: 00:28:26

Okay, you're getting some questions. Yeah. So we'll

Jennifer: 00:28:28

go.

Danielle: 00:28:28

Patrick Okay.

Jennifer: 00:28:30

First thoughts on maintaining your own site versus

Jennifer: 00:28:32

someone else doing it. He says, I love my professionally

Jennifer: 00:28:36

designed site, but I don't have as much control over it now. And

Jennifer: 00:28:40

since I'm the one who brought up the I can't design a site to

Jennifer: 00:28:43

save my life and when I get control over, I ruin it. So

Jennifer: 00:28:46

that's why I have someone else do mine. Thank you. But what do

Jennifer: 00:28:49

you think, Dana?

Danielle: 00:28:50

Because I design.

Jennifer: 00:28:52

Stuff. I know I'm.

Daniel: 00:28:56

Not biased at all.

Danielle: 00:28:58

I know writers like me. So, yeah, everything I've made

Danielle: 00:29:03

before for myself, for my network, it's been by my hands

Danielle: 00:29:06

or at least gone through my desk. So I do encourage people, if

Danielle: 00:29:11

you're not comfortable with web design, find someone who is If

Danielle: 00:29:15

you are not. It's the same thing with podcast editing, right?

Danielle: 00:29:17

People come to us because they're not comfortable editing

Danielle: 00:29:20

their podcast anymore. As editors. We we do that. We take

Danielle: 00:29:24

that leverage off their backs and kind of take it on, right?

Danielle: 00:29:28

They become a little PED once I really encourage people to do

Danielle: 00:29:32

what's in their life right For me, I am very gifted at creating

Danielle: 00:29:37

websites and podcast editing and graphic design, and I'm very

Danielle: 00:29:41

comfortable with going from Star Wars one day and completely

Danielle: 00:29:45

Picard the next. I'm okay with all of these things, but this is

Danielle: 00:29:49

within my own realm, within my own lane of what I'm comfortable

Danielle: 00:29:52

doing. However, that might not be comfortable for everyone else.

Danielle: 00:29:55

So really, I would lean on if you are comfortable to learn,

Danielle: 00:29:59

then give this a good Maybe if you're not in a wheelhouse of

Danielle: 00:30:03

already trying to learn something new. If one or new

Danielle: 00:30:06

things are really hard for you, don't trust someone else who

Danielle: 00:30:11

does it way. Who is already doing that really well.

Daniel: 00:30:14

Yeah. So like my personal story is I struggled

Daniel: 00:30:18

first, like wanted to get a website because like, I know I

Daniel: 00:30:22

design websites and I, I'm very familiar with WordPress, like, I

Daniel: 00:30:25

know I can do it myself, but I'm not so proficient at it that I

Daniel: 00:30:29

can just like knock it out without any issues. It's after

Daniel: 00:30:32

like several months of me struggling, trying to like,

Daniel: 00:30:35

create my website. I finally just like, hire somebody to do

Daniel: 00:30:38

it for me. But then, like, I know enough to, like, maintain

Daniel: 00:30:41

it on my own. Even my response to Patrick as far as like having

Daniel: 00:30:45

somebody maintain it or doing it yourself So personally, I don't

Daniel: 00:30:48

do a whole lot with my website, so there's not much to maintain.

Daniel: 00:30:52

And I use WordPress. So like outside of updating plugins or

Daniel: 00:30:55

whatnot, there's not a whole lot of maintenance there. I do. So I

Daniel: 00:30:58

guess I'm curious about like, what do you mean by maintaining

Daniel: 00:31:01

it and what kind of control do you wish you have that you don't

Daniel: 00:31:05

have right now?

Bryan: 00:31:06

Yeah, So I think maybe while we're waiting for Patrick

Bryan: 00:31:09

to answer that, we want to move on to Andrea's question.

Daniel: 00:31:14

Yeah, Yeah.

Bryan: 00:31:15

Andrea asks whether you have any thoughts on multi-page

Bryan: 00:31:18

sites with a menu versus a single page scroll with

Bryan: 00:31:21

bookmarks to jump?

Danielle: 00:31:23

This for me is actually a brainbuster that I

Danielle: 00:31:26

feel like a lot of people struggle with, but it's really

Danielle: 00:31:28

not that difficult. I love the fact that this question is

Danielle: 00:31:31

brought up because a lot of people struggle with this. They

Danielle: 00:31:34

think that by having a singular page, it kind of helps with the

Danielle: 00:31:38

workload. But I will say Endless Scroll was something in 2023 we

Danielle: 00:31:43

are very tired of and people are going back to a little bit more

Danielle: 00:31:47

of the brochure website, which is rather have 3 to 5 pages to

Danielle: 00:31:51

look at that I can look at in 1 to 2 scrolls versus having an

Danielle: 00:31:55

infinite page where I am infinitely scrolling forever and

Danielle: 00:31:58

ever and ever. So I really encourage people for SEO

Danielle: 00:32:01

purposes. It actually is good to have more pages that emphasize

Danielle: 00:32:06

you then one page that emphasizes you. It's kind of one

Danielle: 00:32:10

of those things where you don't know whether or not the domino

Danielle: 00:32:12

effect can happen. You can't start the domino effect if you

Danielle: 00:32:15

only have one page. So it's really an interesting concept

Danielle: 00:32:19

when people ask that because I want to encourage them to branch

Danielle: 00:32:23

out a little bit by having at least 3 to 3 pages. But for the

Danielle: 00:32:28

purpose of whether or not they have an endless role or multiple

Danielle: 00:32:32

pages, I say go for the multiple pages. And can we keep the the

Danielle: 00:32:36

second menu too, like a minimum of like 2 to 3 pages underneath

Danielle: 00:32:39

that.

Daniel: 00:32:40

I'm totally like, I guess I'm part of the majority.

Daniel: 00:32:44

It's like I cannot stand single page websites. It annoys me to

Daniel: 00:32:48

no end.

Danielle: 00:32:49

Yeah, and this is kind of where I had to grow up quite

Danielle: 00:32:52

a bit because I was the minimalistic person. Like,

Danielle: 00:32:55

here's my cover page, here's the basis of what I do. This is why

Danielle: 00:32:59

I'm good at it now, believe me. And it was all like a singular

Danielle: 00:33:04

page. I've had to branch out a lot. And actually this is where

Danielle: 00:33:07

my my blog really kind of took shape and form. So now that I'm

Danielle: 00:33:11

able to have a website that actually showcases the main

Danielle: 00:33:14

nuggets about what I do, they can have a deeper dive and go

Danielle: 00:33:18

into like more category topics like products like top shows

Danielle: 00:33:22

that I care about or even ways to help them manage podcast

Danielle: 00:33:27

editing and how we can help them models, all those type of things.

Danielle: 00:33:30

So the more that you're putting out, there's the gravy concept,

Danielle: 00:33:33

right? The more we produce, the easier it will be for people to

Danielle: 00:33:37

find and allocate and know more about us. And it's very it's a

Danielle: 00:33:41

very true moment, to be really honest. We talk about that even

Danielle: 00:33:45

in terms for social media, for podcasting. People say, you know,

Danielle: 00:33:48

stick to one or two good meetings. You're really good at

Danielle: 00:33:51

that. You really want people to connect with and then branch off.

Danielle: 00:33:54

And I'm saying from my car awful lot today, it's really just

Danielle: 00:33:59

focus on all the areas as much as you possibly can get in a

Danielle: 00:34:02

good system of doing it and then start really busting out the

Danielle: 00:34:07

level of content that you want to put out in specific channels

Danielle: 00:34:10

versus versus before.

Jennifer: 00:34:13

All right, back to Patrick. He has come back about

Jennifer: 00:34:16

his his website. The editor is way different and there are

Jennifer: 00:34:21

things and instructions. I have not to touch certain parts of it.

Jennifer: 00:34:27

I'm one of his first clients was an aunt who's not hands off. So

Jennifer: 00:34:30

it's been an adjustment for both of us. Rules about image sizes,

Jennifer: 00:34:34

etc. So that's where the the issue is.

Daniel: 00:34:39

Yeah, it's a tough balance there between wanting to

Daniel: 00:34:42

have a website that you love versus one that you can actually

Daniel: 00:34:46

adjust as you need to.

Danielle: 00:34:48

Maybe you can get like a part time thing where you like

Danielle: 00:34:52

you.

Daniel: 00:34:52

Go not.

Danielle: 00:34:52

Have like window like only between eight and to be

Danielle: 00:34:56

retouch this website but it was a Friday and then all you do is

Danielle: 00:34:59

your hands off and.

Daniel: 00:35:01

On like a clone website that you can make sure it works

Daniel: 00:35:05

before you roll it out.

Jennifer: 00:35:07

He says Blogging is where I started, so I struggled

Jennifer: 00:35:10

to get my site to look less like a blog. That's why I had it.

Jennifer: 00:35:13

Redesign. Yeah, that's a different look. Totally.

Danielle: 00:35:16

Yeah. I'm just curious. This is me just asking. I know

Danielle: 00:35:18

you guys mentioned like Divvy. You guys mentioned like the

Danielle: 00:35:21

editors that you're using in some areas. Is anyone like, how

Danielle: 00:35:26

do you guys feel about elements or I use that a lot for

Danielle: 00:35:29

clientele.

Bryan: 00:35:30

So on a personal level, I've never used it, but it's

Bryan: 00:35:32

just another framework, right? My opinion, this is as long as

Bryan: 00:35:35

it's a framework that I can understand, I don't mind having

Bryan: 00:35:39

somebody else designed it or something like that. I have one

Bryan: 00:35:42

website that I work on that's not podcast related, that I just

Bryan: 00:35:45

do some updates. It's built in a on a different platform and it's

Bryan: 00:35:49

very designer focused, right? So it's very much on the visual is

Bryan: 00:35:52

very heavy, all of that stuff. I hate it, but it's because I

Bryan: 00:35:56

can't make it do what I want to do because it wasn't designed to

Bryan: 00:35:59

work that way. And so that's that's where the challenge comes

Bryan: 00:36:02

for me. So for me, the answer would be absolutely. If you want

Bryan: 00:36:05

to have a professional designer say, go for it, just make sure

Bryan: 00:36:08

that they use something that you're comfortable with. In

Bryan: 00:36:10

terms of the hand-off. Now, if they're going to continue

Bryan: 00:36:12

maintaining your site like Jennifer's is, well then that's

Bryan: 00:36:15

a different story. Use whatever they're comfortable with as long

Bryan: 00:36:18

as you don't mind being locked in. Right.

Jennifer: 00:36:21

And we have another question. Yeah, Yeah.

Bryan: 00:36:23

This one's great about this.

Jennifer: 00:36:24

Yeah. The quality of a web designer can be very

Jennifer: 00:36:26

different. What would be good questions to ask a web designer

Jennifer: 00:36:30

to ensure quality, functionality, etc.? Detail.

Danielle: 00:36:33

Oh, the go find. I love it. Okay, so first off, I

Danielle: 00:36:38

definitely want to know how long they've been doing it. And this

Danielle: 00:36:41

is a learned practice someone who's really good in their first

Danielle: 00:36:45

year hasn't hit a professional road speed bump yet, but they

Danielle: 00:36:49

have been able to do a lot of coding, right? So coding

Danielle: 00:36:53

experience is good, but we also want to make sure that the

Danielle: 00:36:55

business side of how they conduct business and do business

Danielle: 00:36:58

is also legit. So look for someone who has a little bit of

Danielle: 00:37:02

deeper experience, who've been in the game for a little while

Danielle: 00:37:04

to look for one trick ponies I despise. And I don't want

Danielle: 00:37:11

someone who's going to be able to just work in Joomla. I don't

Danielle: 00:37:16

want someone who's just going to work in WordPress unless I

Danielle: 00:37:18

specifically need the WordPress. I want someone who's a little

Danielle: 00:37:21

bit more advanced, someone who is flexible. Maybe they work

Danielle: 00:37:25

between two or three platforms. I personally work between three

Danielle: 00:37:28

main platforms. None of them include Wix. I want to make sure

Danielle: 00:37:31

like is I want to get yeah, deep down, you know. Yeah. But I want

Danielle: 00:37:37

to make sure that it that it works right like it has to

Danielle: 00:37:39

function. And then I also want to have a, someone who has a

Danielle: 00:37:43

good portfolio, someone who actually can show the work

Danielle: 00:37:46

that's actually out there in the world that you can go and visit.

Danielle: 00:37:49

A lot of people, build a lot of tests and dummy sites, and I

Danielle: 00:37:51

think that's great. I have plenty to spare in the 13 years

Danielle: 00:37:55

that I've been doing it. But I think in a lot of ways that when

Danielle: 00:37:58

you have something that is actually credible, that you can

Danielle: 00:38:01

go and tinker on someone else's site and see if that's in

Danielle: 00:38:03

comparison to some of the features or aspects that you

Danielle: 00:38:07

want on your site that becomes real. So those are the main

Danielle: 00:38:11

things that I feel like you should look out for. I always

Danielle: 00:38:13

love personality with a smile I love dark humor, so if anyone

Danielle: 00:38:16

uses that, that's always cute as one for me. But it doesn't have

Danielle: 00:38:20

to be that way. Find someone who really kind of initiates or

Danielle: 00:38:22

sparks you is usually when that connection happens, you're more

Danielle: 00:38:26

likely to have more of an actual relationship through this

Danielle: 00:38:29

experience versus a cold exchange of just getting it done.

Danielle: 00:38:33

I think I haven't watched some of this yet. Only listen. So

Danielle: 00:38:38

this is cool that I. So you think that.

Daniel: 00:38:41

It'd be different if Kerry was here because she

Daniel: 00:38:42

really has a couple.

Bryan: 00:38:44

So one of the things I love that you shared about that

Bryan: 00:38:46

was your perspective on what we should ask about. Because in my

Bryan: 00:38:50

mind, if you're wondering what are your prospective clients

Bryan: 00:38:53

wondering as they're looking for a prospective editor, it might

Bryan: 00:38:57

be things along those lines. Are you a one trick pony? Do you

Bryan: 00:39:00

have work that you can stand behind? Can you demonstrate that

Bryan: 00:39:03

you've been doing this long enough that you actually know

Bryan: 00:39:05

how to fix problems instead of just dealing with the perfectly

Bryan: 00:39:08

recorded stuff that you did in audio school? Like those are all

Bryan: 00:39:11

key questions.

Daniel: 00:39:13

And I love the personality aspect. Finding

Daniel: 00:39:16

somebody you click with because like the person who designed my

Daniel: 00:39:20

website, like he was okay, but it was hard to communicate. And

Daniel: 00:39:24

so trying to and especially if somebody you can't stand talking

Daniel: 00:39:27

to or don't have like a good relationship with, it makes it

Daniel: 00:39:31

more difficult to explain and ask for the changes and like

Daniel: 00:39:34

what you want in your website. So having somebody be a little

Daniel: 00:39:37

more friendly with, it's easier to kind of like work through

Daniel: 00:39:40

that process.

Danielle: 00:39:42

We can all be Klingons and they can't. Great wrong side.

Jennifer: 00:39:48

So we have another question.

Daniel: 00:39:51

Oh, actually, before we get to that, I do want to

Daniel: 00:39:53

another thing that popped my head when you were talking, as

Daniel: 00:39:56

you said, you like you work with a couple of platforms, so people

Daniel: 00:39:59

maybe want to do it themselves. What are like your

Daniel: 00:40:02

recommendation for platforms to work with and which ones to

Daniel: 00:40:06

avoid?

Danielle: 00:40:07

Sure I do love working with WordPress, I do love

Danielle: 00:40:10

Squarespace. I do love even to job. I mean, those are some

Danielle: 00:40:14

really top leagues that I feel like I'm I'm very advanced in.

Danielle: 00:40:18

That takes a little bit of learning especially good job if

Danielle: 00:40:20

that's like your something that you see and you see that price

Danielle: 00:40:23

tag and you're like, I don't know if I should invest on that

Danielle: 00:40:26

level. We're looking at dropping three GS real fast, but I think

Danielle: 00:40:29

it's really admirable for people who are willing to take that

Danielle: 00:40:32

leap and say, Yes, I trust someone who's very skilled in

Danielle: 00:40:36

this area too, to do this work on my behalf. So I definitely

Danielle: 00:40:40

love WordPress, I love Squarespace. I have definitely

Danielle: 00:40:43

done several things hand coded by hand. HTML five. Get out of

Danielle: 00:40:48

here. I know high five. I've gone all the way to the early

Danielle: 00:40:54

parts of of designing all the way to more intricate parts. So

Danielle: 00:40:58

I do like WordPress base. Those are my top two two job would be

Danielle: 00:41:04

a third option if you're if your pocket book is a fourth.

Daniel: 00:41:07

Have a bittersweet relationship with Javi Chappy.

Jennifer: 00:41:10

Obviously I mean, people who are just listening

Jennifer: 00:41:12

can't see your face. But when she said hijabi, you had a

Jennifer: 00:41:15

visual reaction down.

Daniel: 00:41:18

Side tangent I like I've been working with WordPress

Daniel: 00:41:21

since like when I still were primarily a blogging framework.

Daniel: 00:41:26

My biggest gripe with Hijabi is there's no like clear formatting

Daniel: 00:41:31

button. So whenever I copy paste like a word doc or something and

Daniel: 00:41:34

you go look at the HTML, you have like all this unnecessary

Daniel: 00:41:37

code and make things look weird. So alternative is to like a

Daniel: 00:41:41

paste without formatting. And now you get to go in and like

Daniel: 00:41:44

fix everything and put all the links back in. It's just like

Daniel: 00:41:48

it's one simple function would completely change my perception

Daniel: 00:41:52

of them.

Danielle: 00:41:52

I completely agree with that. It's a fair

Danielle: 00:41:54

assessment. I've had some clients that try to do it by

Danielle: 00:41:57

hand and say, okay, you know, I'm going to rebel against this

Danielle: 00:42:01

decade plus years of your experience and kind of wiggle it

Danielle: 00:42:03

out of my own 45 minutes. And they usually come back usually

Danielle: 00:42:06

within a week or two and say their tails on their shirt tails.

Danielle: 00:42:10

Tuckered in there? Yeah, right. I shouldn't have tried this on

Danielle: 00:42:14

my own. Can you help me? And I get that. And then you've got

Danielle: 00:42:17

the people who actually are trying to learn something new.

Danielle: 00:42:21

And because they have not experienced something else

Danielle: 00:42:23

before, this is their new and this is they kind of

Danielle: 00:42:27

precondition. Right. Are reconditioned in some areas. And

Danielle: 00:42:31

I think that can also be a learning experience, too. But I

Danielle: 00:42:34

completely agree. If you're old school, you've been doing it

Danielle: 00:42:37

since the very beginning, and we're going back to The Matrix

Danielle: 00:42:40

almost. And I just feel like this would be a difficult

Danielle: 00:42:44

challenge for you. So it really depends on your learning curve

Danielle: 00:42:47

there. But I do tell people all the time, if you're looking for

Danielle: 00:42:50

just quick, visual friendly platforms, WordPress obviously

Danielle: 00:42:55

is a definite go to. And so Squarespace.

Bryan: 00:42:57

Yeah, of those two, I think that Squarespace is

Bryan: 00:43:00

probably the one that's a little bit more newbie friendly. I

Bryan: 00:43:04

definitely, at least my experience has been that

Bryan: 00:43:06

WordPress is way more powerful and extensible, but I really

Bryan: 00:43:10

don't care that much for Squarespace. So I never found

Bryan: 00:43:12

out the limits of what it can do either.

Danielle: 00:43:14

Oh man. I mean, like the SEO compatibility alone with

Danielle: 00:43:19

Squarespace, I think that was one of the cooler features when

Danielle: 00:43:23

Squarespace. Squarespace first came out, that was like their

Danielle: 00:43:25

big push was don't worry about the SEO as much, we've got your

Danielle: 00:43:29

back and haven't actually got to work a little bit with the Inner

Danielle: 00:43:34

Circle Committee with Squarespace specifically, if you

Danielle: 00:43:37

don't know about the inner circle, it's like the people who

Danielle: 00:43:39

designed, you know, hundreds or even thousands of sites using

Danielle: 00:43:43

the Squarespace platform, you can get kind of insider

Danielle: 00:43:45

knowledge. You can get free releases, things along those

Danielle: 00:43:47

lines. Check that out. It's called Inner Circle. And I

Danielle: 00:43:51

absolutely love that Squarespace went ahead straight from the bat

Danielle: 00:43:54

and said, hey, we don't want you to worry about the SEO as much.

Danielle: 00:43:57

We'll start taking care of some of that for you. And they did.

Danielle: 00:43:59

They delivered on that promise. The problem was, was that when

Danielle: 00:44:01

they started upgrading a lot of their older platforms and these

Danielle: 00:44:04

newer platform websites, it kind of became a little bit more

Danielle: 00:44:07

begrudgingly. So so yeah, we're going to give you more SEO, but

Danielle: 00:44:10

only this much. And then if you want more, you'll have to pay to

Danielle: 00:44:13

play. And so that got frowned upon, right? So I think they did

Danielle: 00:44:19

lose a little bit of their early audience in the beginnings of

Danielle: 00:44:22

Squarespace when they made that transition. But now for people

Danielle: 00:44:25

who are just looking for quick, easy, I just want to type in a

Danielle: 00:44:28

couple of answers to some of these questions. That is a

Danielle: 00:44:31

definite go to for people are looking to just get started,

Danielle: 00:44:34

either building their own podcast website or even creating

Danielle: 00:44:38

a services page for the services they do in and around.

Daniel: 00:44:41

Yeah, I do think with Brian that Squarespace is a lot

Daniel: 00:44:43

easier to use. And another thing, it's impossible to break your

Daniel: 00:44:47

website with Squarespace compared to WordPress. WordPress

Daniel: 00:44:51

is really easy. Install one wrong plug in or you

Daniel: 00:44:53

accidentally try to make an edit and end up deleting a client's

Daniel: 00:44:58

entire website like don't.

Danielle: 00:45:01

Now this is the beauty of working with hosting

Danielle: 00:45:04

providers who can provide up to the minute 24 hours I'm in

Danielle: 00:45:08

service. I'm grateful for for people who are not GoDaddy fans.

Danielle: 00:45:12

I'm a GoDaddy fan, have been using it for years. We're

Danielle: 00:45:14

partners with them. We love the ability that we can in one click,

Danielle: 00:45:18

Restore something that happened 5 minutes ago, 5 hours ago, five

Danielle: 00:45:22

days ago, within one click, all within less than 10 minutes of

Danielle: 00:45:26

us logging in. I do like that accessibility feature. Other

Danielle: 00:45:29

sites, other places have done that as well, but I just

Danielle: 00:45:32

personally love having that accessibility through GoDaddy.

Danielle: 00:45:34

We've been using them for eight years almost, and.

Bryan: 00:45:37

I wanted to hit this one because it it is worth noting

Bryan: 00:45:40

that with WordPress there can be a lot of hack attacks. So just

Bryan: 00:45:44

be careful. In fact, one of the sites that I manage, it's not

Bryan: 00:45:48

actually my site, but I manage it is dealing with that right

Bryan: 00:45:51

now. There's been an uptick in hack attacks. I use some

Bryan: 00:45:54

security protocols that I have in place and so I'm like

Bryan: 00:45:58

literally on this call, I'm still blocking IP because it's

Bryan: 00:46:01

bouncing from the Netherlands to China to whatever, Right. That

Bryan: 00:46:03

stuff is happening. But yeah, What are your thoughts, Danielle,

Bryan: 00:46:07

in terms of what tools we might use to protect ourselves from

Bryan: 00:46:09

attacks?

Danielle: 00:46:10

Absolutely. I use security stand. I have I love

Danielle: 00:46:15

being able to use a very whatever. How do you even

Danielle: 00:46:18

pronounce all the way? I ask the NSA customer service, I might

Danielle: 00:46:20

pronounce it. Is it security scan or security scan? Like I

Danielle: 00:46:24

don't I don't know how the letters come together anyway. I

Danielle: 00:46:28

absolutely love using them. I use them for malware purposes

Danielle: 00:46:31

all the time. There's also oh gosh, there's another one.

Bryan: 00:46:35

I use word fence. I'm not sure if that's what you're

Bryan: 00:46:37

thinking of.

Danielle: 00:46:38

That's one I've heard of as well. I personally do not

Danielle: 00:46:41

use it, but yes, I've heard of plenty of other people who are

Danielle: 00:46:44

developing WordPress websites. Use that as a base for malware

Danielle: 00:46:49

protection if you think of hacking things along those lines.

Danielle: 00:46:52

So I encourage people do their homework. There is some innate

Danielle: 00:46:56

things that naturally come, some from the hosting provider in

Danielle: 00:47:00

regards to making sure you have scans on your website on a daily

Danielle: 00:47:04

basis. So that's also something to think about depending on

Danielle: 00:47:07

where you are, whether you're with Bluehost or GoDaddy or I

Danielle: 00:47:11

think this is what we were talking about before and I don't

Danielle: 00:47:13

even know, is it the virus die? Various die? Yep. So this is one

Danielle: 00:47:17

that I personally use and I definitely can guarantee that

Danielle: 00:47:20

this is top tier. So I absolutely love to that. Even

Danielle: 00:47:24

when we talk about malware protection that people are aware

Danielle: 00:47:27

of it because a lot of people still build their websites

Danielle: 00:47:30

thinking that my hosting has it. But really hacking is just going

Danielle: 00:47:35

to continue to elevate over time. So this is something that you

Danielle: 00:47:38

should be very aware of and taking the proper steps to

Danielle: 00:47:41

protect your website.

Jennifer: 00:47:43

Facebook user has a good karma. If you have your own

Jennifer: 00:47:45

domain for your website, it's always good practice to email

Jennifer: 00:47:48

like hello at your domain instead of gmail hotmail outlook

Jennifer: 00:47:53

so you can market your domain instead of Gmail and more

Jennifer: 00:47:56

professional, you would need your email hosting though. Blah

Jennifer: 00:47:59

blah blah. Yeah, but. But my mind breaks sometimes and Carri

Jennifer: 00:48:03

broke her email once too. So I mean is a challenge.

Danielle: 00:48:08

I love my business. Business Gmail, I've never

Danielle: 00:48:11

stopped ever using it, so it works out great for me. That's

Danielle: 00:48:14

linked directly to my domain. I have to worry about, you know,

Danielle: 00:48:18

not informative, know I'm a team of team of six women across five

Danielle: 00:48:22

countries. So it's really important for me to to make sure

Danielle: 00:48:26

that everyone has singular working emails. Domains are

Danielle: 00:48:30

working together adversely in the universe. So I think it's

Danielle: 00:48:34

really for me, this is a no brainer. Like, I love being able

Danielle: 00:48:38

to have that type of security. Gmail has not failed me. Sorry.

Danielle: 00:48:42

Okay.

Bryan: 00:48:45

So one of the things I'm wondering as we think about

Bryan: 00:48:47

websites, right, because we've talked about maybe some design

Bryan: 00:48:50

elements and some of that stuff, but I think there are some of us,

Bryan: 00:48:53

me included, who are wondering, like, is my website really

Bryan: 00:48:57

working for me or against me? If you were going to go take a look

Bryan: 00:49:01

at somebody who's website, what are maybe a couple of things

Bryan: 00:49:03

that you would have them look at and maybe try to self-diagnose

Bryan: 00:49:06

some things before you start taking the next step?

Danielle: 00:49:09

How fast does your page load? That's usually the

Danielle: 00:49:12

number one indicator.

Bryan: 00:49:14

And what's it? Is it like less than a second? Less than

Bryan: 00:49:17

half a second? What? What's your target?

Danielle: 00:49:18

I would say anything under 2 seconds. I mean, that's

Danielle: 00:49:22

really, to be honest, two and a half.

Bryan: 00:49:24

Okay.

Danielle: 00:49:25

I hate to say even three, because sometimes even

Danielle: 00:49:27

the third just kind of bogged down from there. I really tell

Danielle: 00:49:30

people if it takes too long for you to to say, huh, that's doing

Danielle: 00:49:34

too long. Like it's it's taking too long to load. So page speed

Danielle: 00:49:37

is usually my definite go to as an indicator if something is not

Danielle: 00:49:42

working well on your website. The second one would probably be

Danielle: 00:49:46

if your WordPress was your plug ins, taking a look at plug ins

Danielle: 00:49:50

would be the second area that I would look at on the back end

Danielle: 00:49:53

just to see if that's something that's all. Everything's

Danielle: 00:49:55

compatible. It's working for you. You wouldn't believe how many

Danielle: 00:49:57

times, even though we say like automated data, sometimes it

Danielle: 00:50:02

doesn't necessarily auto update or something happens in between

Danielle: 00:50:05

the last update in the current update to where it drops and

Danielle: 00:50:08

then you're just stuck and doesn't refresh at all. And if

Danielle: 00:50:12

you go monthly refreshing your website, that could be a

Danielle: 00:50:16

potential 30 days of something else affecting your site,

Danielle: 00:50:20

preventing people from wanting to interact with you. Right. So

Danielle: 00:50:23

we want to try remove as many website roadblocks as possible.

Danielle: 00:50:28

So that would be another area to go to. Another one would be

Danielle: 00:50:32

heavy for you. So if you've got heavy files on your site now,

Danielle: 00:50:36

for a lot of people, they're like, okay, you know what's

Danielle: 00:50:37

heavy? Obviously, if it's taking forever to load the one graphic

Danielle: 00:50:41

that's at the top of your page, your your hero graphic or

Danielle: 00:50:44

whatever that may be, we need to rethink about resizing that or

Danielle: 00:50:48

stripping it down a little bit in file size so that you can

Danielle: 00:50:52

actually have it load up as fast as you want it to. Again, you

Danielle: 00:50:56

have that three second rule for people to make that first

Danielle: 00:50:58

impression of you. That's it. 3 seconds. That's really it. The

Danielle: 00:51:02

first 3 seconds, I can tell whether or not I want to keep

Danielle: 00:51:04

scrolling or I'm going to lift up my thumb and scroll to

Danielle: 00:51:09

another page. I'm going to take tock instead of going to you.

Danielle: 00:51:12

You know, that's really all you got that's the that's my main

Danielle: 00:51:15

things that I would look at primarily.

Bryan: 00:51:17

Thanks.

Danielle: 00:51:17

Yeah.

Bryan: 00:51:18

I mean, I feel like I've talked too much, so I'm trying

Bryan: 00:51:20

to be quiet so everybody else can have a chance.

Daniel: 00:51:22

So having a good foundation knowledge, I

Daniel: 00:51:27

understand from what back design communication is important. Do

Daniel: 00:51:30

you have any resources for that?

Danielle: 00:51:33

I'm saying website. Yes. Me I do all of these things

Danielle: 00:51:36

I teach and all these things. I actually have a yearly

Danielle: 00:51:39

educational brand intensive that we hosted at the last three

Danielle: 00:51:43

months of the year called Q One Essentials, where I actually

Danielle: 00:51:45

teach live class in a group setting very similar to this,

Danielle: 00:51:50

and we talk everything from resources for your website to

Danielle: 00:51:53

domain protection to basics of WordPress.

Daniel: 00:51:57

Awesome. And where can they reach out if they want to

Daniel: 00:51:59

talk to you?

Danielle: 00:52:00

Lex Octane dot com. That is my jam. Instagram is my

Danielle: 00:52:04

number two jam, so you can actually hit me up there if you

Danielle: 00:52:07

ever want to chat one on one. But yes, those are the two main

Danielle: 00:52:11

places that I would love for people to get us.

Daniel: 00:52:14

And quick. Now apparently hashtag podcasting is

Daniel: 00:52:17

trending on Twitter.

Bryan: 00:52:18

So Instagram's your jam, but I don't see it linked up on

Bryan: 00:52:20

your website. I was going to go click through so I could grab

Bryan: 00:52:22

your link.

Danielle: 00:52:25

So it's at the bottom. Okay, I'm working. So to be

Danielle: 00:52:31

really honest, our website actually tweets.

Bryan: 00:52:33

Is perfect timing.

Danielle: 00:52:36

Is being redesigned right now. So it comes out at

Danielle: 00:52:38

the end of this month so we can look out for that. It will

Danielle: 00:52:42

include a playlist of Tower songs by the ladies of T

Danielle: 00:52:46

Montaigne. So it will be, I'm sure, full of it.

Daniel: 00:52:52

All right, final question. You said you're a

Daniel: 00:52:53

retro gamer. Give us one gaming recommendation and we'll do

Daniel: 00:52:56

project.

Danielle: 00:52:57

Oh,

Danielle: 00:53:00

don't rush into the dead zone.

Daniel: 00:53:03

Okay.

Danielle: 00:53:04

Now, if this is is something coming from Mario,

Danielle: 00:53:09

years of Mario, years of the Sonic, the Hedgehog, years of

Danielle: 00:53:12

Tetris. Don't go into the dead zone. You don't have to go in

Danielle: 00:53:15

there. I know sometimes it's very if you want to go in there

Danielle: 00:53:18

and you want to hurry up and just get it in, maybe get the

Danielle: 00:53:20

goodie or the extra or the bonus or whatever, you don't have to

Danielle: 00:53:23

do it. You can just bypass that. You get to the end. But I do

Danielle: 00:53:27

tell people all the time life is more like Tetris and less like

Danielle: 00:53:30

Mario. So that's my quote for this.

Daniel: 00:53:32

Okay, put that on a t shirt.

Jennifer: 00:53:34

I think you don't you.

Danielle: 00:53:37

Know, but I do have like Prince and all the things.

Danielle: 00:53:39

So, yeah, I'm I'm sitting here with Sonic tonight. So we're

Danielle: 00:53:42

we're making it real. We're going to happen.

Daniel: 00:53:44

All right. So, Danielle, give us a number between one

Daniel: 00:53:48

through five. Normally Brian does that, but he's given me the

Daniel: 00:53:52

privilege of doing the podcast question tonight.

Danielle: 00:53:54

Who? Okay, I'm going pick three.

Daniel: 00:53:57

Okay, perfect. If you could send a message in to the I

Daniel: 00:54:01

think we've done this before, but if you could send a message

Daniel: 00:54:04

to the entire world, what would you say? And 30 seconds.

Danielle: 00:54:07

Oh, shoot, let's not my 30 seconds, Michael. Same

Danielle: 00:54:14

thing. Life was more like Tetris and less like Mario.

Daniel: 00:54:17

They love it.

Jennifer: 00:54:18

Don't bother Blue. Yeah.

Daniel: 00:54:19

My.

Daniel: 00:54:26

I would say whatever is bothering you is probably not as

Daniel: 00:54:29

important or won't seem as important in a few years. So

Daniel: 00:54:34

focus on the good and live your best life.

Bryan: 00:54:37

I think mine would require a megaphone, but it

Bryan: 00:54:39

would be stop being mean to each other. Oh I'm a parent too, so

Bryan: 00:54:45

I'm saying that a lot.

Jennifer: 00:54:49

Otherwise mine is. If you can't be good, be funny.

Daniel: 00:54:54

Okay. And if you have an answer to the question, feel

Daniel: 00:54:57

free to leave it on our website. You just go to podcast. Editor's

Daniel: 00:55:00

message My dot com Find the episode number 76 and leave a

Daniel: 00:55:06

comment on that blog post. Patrick says Mine is Be Good

Daniel: 00:55:10

Children, which is good because he's a teacher. So I'm sure

Daniel: 00:55:16

that's probably something he says on a daily basis. And Kyle

Daniel: 00:55:19

says, Be kind, which I think, yeah, we need more of.

Bryan: 00:55:25

Yes. Steve says, Thank you, Danielle in the voice of

Bryan: 00:55:28

Yoda much I have learned today. That's great.

Jennifer: 00:55:30

You didn't do it in The Voice.

Bryan: 00:55:32

I can't do Yoda's voice. I can barely do Bryan's voice.

Daniel: 00:55:37

Danielle, can you do the Yoda voice for us?

Danielle: 00:55:40

Oh. Oh, man, I know you're going to ask that

Danielle: 00:55:43

question.

Daniel: 00:55:44

Okay, that's fair. That's fair. Yeah. But you want

Daniel: 00:55:48

to be a guest on the show. Just do exactly what Danielle did. Go

Daniel: 00:55:51

to podcast editor. That's mine dot com. Be a guest spot the

Daniel: 00:55:55

form. It sends us a message and we'll be in touch. And this is

Daniel: 00:55:59

where the yard expert like Danielle is and have incredible

Daniel: 00:56:03

incredible insights and information that you want to

Daniel: 00:56:06

share to the community at large or if you are struggling with

Daniel: 00:56:09

something in your own podcast editing business and you want

Daniel: 00:56:13

the advice of your colleagues, it's all the same. Fill out the

Daniel: 00:56:17

form and we would love to have you on.

Jennifer: 00:56:20

I'm Jennifer Longworth with Barber and Barrow

Jennifer: 00:56:22

Podcasting. You can find me at Bourbon barrel Podcasting dot

Jennifer: 00:56:25

com new website coming soon.

Bryan: 00:56:27

I'm Brandon Springer you can find me at top tier audio

Bryan: 00:56:30

dot com and next to me is.

Daniel: 00:56:32

Daniel Abendroth in a five year rap media audio.

Jennifer: 00:56:36

In our special guest.

Danielle: 00:56:37

Oh I'm Daniel with Octane science and you can find

Danielle: 00:56:41

me at look blockchain dot com.

Jennifer: 00:56:43

And not appearing tonight is Kari copy Eric at

Jennifer: 00:56:45

Kari dot land. Thank you all for joining us and we will see it in

Jennifer: 00:56:50

about two weeks at 905 Eastern time.

Daniel: 00:56:54

Pay.

Daniel: 00:56:59

So how much is that?

Daniel: 00:57:08

So