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Episode 75

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Published on:

28th Apr 2023

What Should You Put On Your Website Services Page?

It sounds easy: Just put up a website and list what you do. It doesn't have to be hard...

Yeah, we've all heard it. We've probably even said it. (I know I... Bryan... have.) But when it comes time to ACTUALLY start building out a page for prospective clients to learn more about what you have to offer, it's a little more daunting.

  • Should I list my prices?
  • How much detail is too much?
  • What if I don't list the one thing they want to know about?
  • How can I keep it from confusing prospective clients?
  • What if I offer ongoing production, launches, consultations, courses, trainings, and seasons with three different editing styles? Should I list it all?

These are questions that most of us have struggled with as podcast editors looking for new clients. Listen in to hear how we're working through this as podcast editors ourselves. We don't have all the answers, but maybe we can provoke some thoughts and bring you a little clarity so that you can do what's right for you.

Listen to Discover

  • The importance of having a sales page on a website and how it may or may not be necessary for every ideal client.
  • The goal of samples, case studies and portfolios is to help clarify what you can help your clients achieve.
  • Why leaving prices off of your website might limit your ability to attract new clients.
  • Thoughts around how to provide enough information for prospective clients without creating confusion or overwhelm.
  • One interesting approach to a sales page that almost makes sales calls irrelevant.

Links And Resources

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Transcript
Daniel:

So how much is that?

Bryan:

So

Bryan:

you welcome to the podcast Senators mastermind. You're

Bryan:

seeing it real time as it happens. We're going to have

Bryan:

some fun today and talk about some good stuff related to the

Bryan:

sales page or the services page on your podcast senators website.

Bryan:

I'm Brian is bringing you can find me at top tier audio dot

Bryan:

com and over here is.

Jennifer:

Jennifer Longworth of Bourbon barrel podcasting dot

Jennifer:

com and there's an eye on my name just because there is.

Daniel:

Jennifer and I'm Daniel Abendroth and can find me at

Daniel:

Roth media audio.

Bryan:

Unable to join us this week is Keri. We miss her.

Jennifer:

Her new website is Kerry dot Land.

Bryan:

Oh, yes. Thank you. Kerry Land. Welcome to Kerry Land. I

Bryan:

should have said that. So we were talking kind of off the air

Bryan:

about the conversation that we had last week. And there was, I

Bryan:

think, a lot of interest in things like the sales page and

Bryan:

some of that stuff. So we thought, hey, why don't we take

Bryan:

this a little bit further and we'll talk about what should be

Bryan:

on your services page. Now, for those of you that are under the

Bryan:

illusion that the three of us are experts and actually know

Bryan:

what we're talking about, I would like to refer you to an

Bryan:

actual professional of some kind. But we we thought, hey, let's

Bryan:

provoke some questions and have some good conversations and see

Bryan:

where this goes. Our hope is that not only will we gain some

Bryan:

insights as we share our thoughts, but maybe you will as

Bryan:

well, so we can all improve our our sales or our services page.

Bryan:

So I'm going to stop there and let either of you to chime in

Bryan:

and kind of add some things that make sense to what I said.

Jennifer:

I don't have a sales and services page, so I am

Jennifer:

actually talking with someone about redoing my website after

Jennifer:

having all these conversations on like, Hey, can we talk on

Jennifer:

Friday? And then I'll tell you if I need to add another page.

Daniel:

I used to have one that I was particularly fond of. Well,

Daniel:

at the time I was. And then I just kind of like waffle back

Daniel:

and forth between like, should I have prices? Should I now, Which

Daniel:

I include what should I not? And so I just kind of like threw

Daniel:

together a section that covered the needs. But then with the

Daniel:

with the intention of coming back to it and actually, like,

Daniel:

fixing it. And that was four years ago at this point.

Bryan:

So you've totally been on top of that. That's what I'm

Bryan:

hearing.

Daniel:

Yeah, absolutely.

Bryan:

Yeah. So I mean, that I think that's a great place to

Bryan:

start, right? Because the first question I have when somebody

Bryan:

says, Hey, what needs to be on my services page, the first

Bryan:

question in my mind is, do you need one? Right. So, Jennifer,

Bryan:

you don't have one. What are your thoughts? Do you need one?

Jennifer:

Well, this worked for me without worrying for a while.

Jennifer:

So, no, but I mean, I can understand the argument to have

Jennifer:

one.

Daniel:

Yeah. And I would question like, have you been

Daniel:

okay with that one? But like, do you know that you haven't missed

Daniel:

out on potential clients because you don't have one?

Jennifer:

I don't think there's any way to know that.

Bryan:

That's the whole Joe Rogan thing, right? Everybody

Bryan:

says Joe does this on his podcast, so I should too. And I

Bryan:

will be a massive success. While Jennifer doesn't have a sales

Bryan:

page, if I don't have a sales page, going to be a massive

Bryan:

success like Jennifer. Well, I think the answer is maybe, and

Bryan:

in my mind, I think it goes back to the question before the

Bryan:

question, which is does your ideal client need to see a

Bryan:

services page? Would they be turned off by that? Would they

Bryan:

be I don't want to say turned on because that sounds weird. Would

Bryan:

they find that engaging or disengaging if they saw or

Bryan:

didn't see one? I will share that I still have one on my

Bryan:

website. I've thought about taking it off, but one of my

Bryan:

best clients, the reason she was my client was because when she

Bryan:

went to my website, she found a page that says, This is the

Bryan:

stuff that I do, this is how I do it, and this is what it costs.

Bryan:

And I think I had pricing on the website at the time. I remember

Bryan:

having this conversation that costing might not have been part

Bryan:

of that, but she said it was really easy to figure out, Does

Bryan:

what this person offer meet the needs? In my case, this is a

Bryan:

white label client. So does this meet the the packages that I

Bryan:

want to offer my clients? And so in my case, I would have lost

Bryan:

out on what has turned out to be in many years 30% of my gross

Bryan:

income. If I had not had that sales page because she would

Bryan:

have just gone on. And it doesn't have to be sales. Like

Bryan:

I'm not talking like a long form sales page like you get in those

Bryan:

three video series that you get from like Jeff Walker or

Bryan:

something. I'm talking about more like a SAS page where you

Bryan:

go, This is the stuff that we do or these are the packages that

Bryan:

we offer or things like that. So in my case, at least for that

Bryan:

client, it made a huge difference that I had one. But I

Bryan:

think it goes back to do they need it? Are there specific

Bryan:

clients that don't? Jennifer What about your ideal client?

Bryan:

Why is it that they don't need to see one? You know.

Jennifer:

Because they've met me in person. They didn't find me

Jennifer:

online.

Bryan:

And so at that point, as long as they can afford the

Bryan:

budget, I guess pricing and packages don't really matter

Bryan:

because you've already talked to them, right?

Jennifer:

Right. I mean, the client who I'm signing up this

Jennifer:

week, we knew each other last year, hadn't talked for a while,

Jennifer:

but she was told she needed to do a podcast. So she called me.

Jennifer:

And that's like my ideal clients, people who I've met in real life.

Jennifer:

So I don't necessarily want someone who's just finding me

Jennifer:

out of the blue.

Bryan:

So in that sense, years is almost the fact that it's

Bryan:

missing is helping to filter out people that aren't the people

Bryan:

you want to work with.

Jennifer:

This is true.

Bryan:

So, I mean, in that case, I mean, done right?

Jennifer:

Right. And the girl who did find me on Google

Jennifer:

recently, she looked for podcast editing in Kentucky was her

Jennifer:

Google search, which leads you to me. Right. And she's a

Jennifer:

Kentuckian. And we got hopped on the call and it was all good.

Jennifer:

She didn't need a pricing page.

Bryan:

Daniel, you said that you have one. That's just something

Bryan:

that you've thrown together. What do you have on yours?

Daniel:

Share, share my screen and then go ahead and go. So

Daniel:

this is my services page. It's just like a quick little sales

Daniel:

pitch about kind of like the more like salesy language. You

Daniel:

know, podcast editing is frustrating. It's time consuming.

Daniel:

That's why you should hire me to do it with like a little bit of

Daniel:

like kind of like an elevator pitch of what I do in a nutshell

Daniel:

and then like a detail of, like, everything that I do or

Daniel:

everything that is an option. And then down here, so I have

Daniel:

like a little thing, like if ready the schedule call, and

Daniel:

then I go into more detail about some of the things that we offer.

Daniel:

So one on one consultation, a new show, launch, audio, Grahams,

Daniel:

all that with like a blurb about what that is and why you should

Daniel:

do it and then fake news and then like my newsletter lead

Daniel:

magnet too. So yeah, that's what I have.

Bryan:

And so if I'm looking at this properly, you have

Bryan:

essentially one package with ADD on services, is that right?

Daniel:

Yeah, pretty much.

Bryan:

Okay. So you've listed what it is that you do. Got a

Bryan:

place for people to contact you. So there's some kind of call to

Bryan:

action. You've got a description of services and then the fake

Bryan:

queue. If you were to go through this, is there any part of this

Bryan:

that you're going, Yeah. I don't know if that's valuable or is

Bryan:

there anything that you're thinking? I should probably add

Bryan:

something.

Daniel:

So I would take out like technical jargon. So like AQ

Daniel:

boost noise removal, that kind of thing. Anything that's a

Daniel:

little too technical I would take out and just kind of focus

Daniel:

on that consultation and maybe put more information about like

Daniel:

what those consultations are. Yeah, I think overall actually

Daniel:

looking at now, I, I think like, I don't know what information I

Daniel:

would remove, but I would definitely like clean this up to

Daniel:

make it more visually impactful as opposed to just a wall of

Daniel:

text.

Bryan:

Have you thought about putting a link to any of the

Bryan:

like any examples of your work as part of your page? Right. So

Bryan:

or testimonials or anything like that.

Daniel:

That would be a good idea. I think testimonial wise,

Daniel:

I probably not linked to my work.

Bryan:

Okay.

Daniel:

Because I have like issues on that.

Bryan:

Let's talk about those. We like issues.

Jennifer:

Yeah, let's talk about those. What kind of issues?

Daniel:

So I'd have to like be selective about what clients I

Daniel:

have. I have some clients whose audio like I'm not super

Daniel:

thrilled with.

Jennifer:

True.

Daniel:

And I wouldn't wanna list those And also Oh yeah, so

Daniel:

I'm going to say what I'm thinking but like saying

Daniel:

thinking it now, like I can realize a flaw in my logic. What?

Daniel:

So showing the final product isn't a good example of what I

Daniel:

can do because you're not hearing what I did. But also if

Daniel:

you can hear a posh episode and still that kind of like desire,

Daniel:

like, you know, that's what I want, I want this good sounding

Daniel:

audio. Whether or not is so like the before and after I think

Daniel:

could be useful. But just having even that knowing what the

Daniel:

before was a solid after is still like really powerful.

Bryan:

I've actually kind of gone back and forth on that one

Bryan:

because for a while I really can considered putting a before and

Bryan:

after up there. Part of the hang up was I didn't want to display

Bryan:

any of my clients in a bad light by right. And so I want to be

Bryan:

sensitive to that. But as I thought about it more and more,

Bryan:

I don't think most of my ideal clients are going in to the page

Bryan:

and digging into what can he do to fix bad stuff. They're going

Bryan:

in my wildest dreams. What do I think I could aspire for my show

Bryan:

to sound like? And so for that reason, I've actually selected

Bryan:

and we can take a look at my website in a few minutes if we

Bryan:

need to. I've actually selected a portfolio of a few specific

Bryan:

episodes that make it clear this is not everything, but these are

Bryan:

some episodes that I have worked on that are representative of

Bryan:

the work that I'm capable of doing. And I think and of course,

Bryan:

that's up to you and what's right for your ideal client,

Bryan:

because maybe your client is less concerned with that and

Bryan:

they're more concerned with growth or something else. So

Bryan:

maybe here's another question Is there a value of providing some

Bryan:

kind of case study? So if you've got a testimony, Bill, from a

Bryan:

client that you could. Lynn Link, she put the testimonial on there

Bryan:

and then you link to the case study of what you did where you

Bryan:

can highlight the results. Maybe that's something that would be

Bryan:

more valuable to your client because they're I mean, they're

Bryan:

basically wanting to become, in a sense, mini celebrities. I

Bryan:

know that's not really the goal, right. But they want to make a

Bryan:

change. And so they want to reach more people and they want

Bryan:

to deal with them in a deeper way and that kind of stuff,

Bryan:

Right? Yeah.

Daniel:

And I think this is a thought I had. So you're saying

Daniel:

that like one of your clients was drawn to you because you had

Daniel:

the pricing, like all this information? Yeah, you said that

Daniel:

was a white label one. So like, that's somebody looking to hire

Daniel:

an editor for somebody else, right?

Bryan:

Yes. But then I've also had a few that have reached out

Bryan:

to me right. That's the one that stands out. But there are others

Bryan:

that have gone through my pricing page as well.

Daniel:

So I think like it comes down to who your target audience

Daniel:

is. Like for me, my ideal client isn't going to care about how I

Daniel:

HQ a show or how I do like the technical thing and like how

Daniel:

exactly I make their show sound good. They just want to know

Daniel:

that I'm going to make having a podcast easy for them. So I'm

Daniel:

going to focus on like the convenience that I offer that

Daniel:

they won't get from either like another editor or from them

Daniel:

trying to do it themselves.

Bryan:

In other words, what makes me better than Brian?

Daniel:

Yeah, exactly. As a podcast editor, if I were

Daniel:

looking for like a contractor, I would be more interested in how

Daniel:

they each knew how good their technical skills are, right?

Bryan:

I think if you were somebody that was dealing with

Bryan:

people that are primarily interested in growth, right,

Bryan:

they would probably want to see this is how we doubled their

Bryan:

downloads in 14 days and then how we did it again in the next

Bryan:

28 or something like that. Right. Because of course, there's not

Bryan:

going to be necessarily linear growth, but that might be

Bryan:

something where you there would be value in that kind of thing.

Bryan:

But yeah, I think especially for what you do, if you've got those

Bryan:

testimonials and you can just show how your process is really

Bryan:

making it easy for your clients, that might be something that's

Bryan:

valuable for you. And I think that's the thing that's valuable

Bryan:

to your client, right, is how easy can you make this Guess I

Bryan:

need to know what you do, but maybe not.

Daniel:

So I do have a couple testimonials on my home page. I

Daniel:

could easily like get more and kind of work those into the

Daniel:

services page.

Bryan:

What are your thoughts about reusing a testimonial

Bryan:

because social proof Facebook user Sorry, we can't see your

Bryan:

name, Social proof and case studies tend to be a better way

Bryan:

of showing your value than a portfolio in some cases. In many

Bryan:

cases, that's probably the case. I think it depends a lot on the

Bryan:

show for sure. But yeah.

Daniel:

Yeah. And I think for my ideal clients because of like

Daniel:

dentistry, they're in having testimonials from their

Daniel:

colleagues like, like validating my work I think would be super

Daniel:

more impactful than just like me listing what I can do.

Bryan:

Jennifer Did you have any, any thoughts on that.

Jennifer:

Ad that I agree makes sense to me. Makes me they're

Jennifer:

gone. They get more testimonials. Mine are really lame. I mean,

Jennifer:

they're not bad testimonials. They're just not very not like

Jennifer:

pretty like Daniel.

Bryan:

So what are your thoughts on reusing a testimonial on more

Bryan:

than one page?

Daniel:

I feel like it's less impactful. So like on my home

Daniel:

page having just like, Hey, Daniel's great, he does good

Daniel:

work. Whereas like on the services, like somewhere down

Daniel:

here, I like under like a new show launch section that could

Daniel:

be have testimonials. Specifically how we help them

Daniel:

lost their show easily or like on video. It is something kind

Daniel:

of specific to the services as opposed to general. I love

Daniel:

working with Roth Media.

Bryan:

Yeah, I think that's really the key, right? Because I

Bryan:

know I've got one testimonial that something like I really

Bryan:

love working with you and I appreciate that. And it's true

Bryan:

and it's heartfelt and it's on my website, but it doesn't

Bryan:

actually tell anybody why, which I think the key piece could be

Bryan:

that they like working with me because I don't know. I give

Bryan:

them free stuff like cookies. I don't know.

Jennifer:

We like Brian for cookies. I mean.

Daniel:

How are you? I got cookies out of it.

Bryan:

So we talked about how you don't have any pricing on

Bryan:

your page. I think you said at one point that you were thinking

Bryan:

about putting it back on. Where are your thoughts on that right

Bryan:

now?

Daniel:

I don't know. I think I'm too wobbly on the idea to

Daniel:

actually do it.

Bryan:

Okay.

Daniel:

Because I don't get new clients from my website, at

Daniel:

least not a ton. It's mainly mainly word of mouth. So I think

Daniel:

like having pricing could set me apart. But then also if they're

Daniel:

choosing me based on my pricing, they're choosing me because like

Daniel:

I'm a better deal as opposed to like where that I'm a better fit.

Bryan:

Yeah. So I actually have two thoughts about that, right?

Bryan:

One, I think you're absolutely right. There are a certain

Bryan:

number of value shoppers that interpret value as the number of

Bryan:

things I can get for the price I can get them for not necessarily

Bryan:

the the quality of the thing that I get. I think there's also

Bryan:

a certain number of clients. There's also a certain hurdle,

Bryan:

right? If somebody has $0 to spend on production services,

Bryan:

they can't afford me or you or Jennifer. I think there's kind

Bryan:

of a both and and that's that's where I'm a bit stuck on my

Bryan:

website. I currently don't have pricing. Well, we'll take a look

Bryan:

at it in a minute. I did want to hit Jesse's comment. Is it

Bryan:

possible you don't get clients because you don't list prices

Bryan:

while others do?

Daniel:

It's very possible, but I think that kind of comes down

Daniel:

to like and that's the thing. Do they just like see my website

Daniel:

and assume that I'm probably out of there? And I think about like

Daniel:

what I look for when I go on a website and look for services.

Daniel:

Like I'm very drawn to the pricing and if I don't see

Daniel:

pricing, then I'm going to go somewhere else. Like that's very

Daniel:

possible. Yeah, if I have if anybody has suggestions to like

Daniel:

test that out because the people that choose not to go with me

Daniel:

because I don't have prices aren't going to let me know

Daniel:

right.

Bryan:

I would say and I realize I'm probably not the perfect

Bryan:

case study for you, but if I go to and I'm just going to use

Bryan:

software as a service because it's the easiest thing to pick

Bryan:

on right? If I go to the website for I don't know, descriptor or

Bryan:

something like that, and they have this great thing with a two

Bryan:

day free trial call for pricing, I'm never going to call for

Bryan:

pricing, No, because I am not willing to get on the phone with

Bryan:

you if I don't have any inkling of what I might be giving up.

Bryan:

Yeah.

Daniel:

And also, like, if I do have pricing, I can weed out

Daniel:

people that can't afford me before we get on a call. And I

Daniel:

sell myself, Jesse, to the pricing when it's like it was

Daniel:

never within their budget. Like no matter how good of a sales

Daniel:

pitch I am, like my pricing could just be out of their

Daniel:

budget and we could save a lot of time just by listing the

Daniel:

pricing and kind of get that out of the way. Yeah.

Bryan:

I mean.

Daniel:

If early.

Bryan:

On, if they're on a beer and donuts budget, they're never

Bryan:

going to buy a book a Bugatti from me, right. Because it's not

Bryan:

in the budget. So I've been back and forth on my site. Oh, I'm

Bryan:

sorry, Daniel, were you going to say something else.

Daniel:

Was going to ask? Like for those that are currently

Daniel:

watching, do you have prices on your websites and have you

Daniel:

gained any like, do you know that you've gained clients

Daniel:

because you had two prices on your websites? Kind of two

Daniel:

separate question is there.

Jennifer:

What about like putting a range or I mean saying

Jennifer:

like services vary from X dollars to Y dollars?

Daniel:

Yeah. Are rates starting at Yeah.

Jennifer:

Or something?

Bryan:

So I'll show what I've done and I'm kind of currently

Bryan:

in the sort of phase in terms of how prices are listed on my

Bryan:

website. So it's not super obvious and I'll just share that

Bryan:

because so at one point, well, at multiple points I have taken

Bryan:

pricing off of my website as I try to find the right screen to

Bryan:

share. Sorry. Yeah, there's a lot to choose from.

Daniel:

Yeah. Early, early on in my podcast editing career, I had

Daniel:

like three packages and I had my prices listed and like at a

Daniel:

whole shebang there.

Bryan:

Yeah. So I'm still doing the three packages because

Bryan:

everybody knows that pricing has to come in packages of three.

Bryan:

That's just the.

Jennifer:

Yeah, right.

Bryan:

And I've shared before that part of the reason I put

Bryan:

pricing onto my website in the first place was because I found

Bryan:

that I was negotiating with myself before I ever quoted a

Bryan:

price to people. So it's like, okay, well, if it's there, it's

Bryan:

locked in. Then I took it off because I was raising my price

Bryan:

every time I booked a client. Then I had some stability. So I

Bryan:

put it back on and then, I don't know, probably 12 months, nine

Bryan:

months ago, something like that. I was talking with a prospective

Bryan:

client and I listed the price and they said, Well, on your

Bryan:

website it looks like it starts here. And I had forgotten to

Bryan:

update my website pricing when I did my new rate. So I have a

Bryan:

client who got a great deal.

Daniel:

More than.

Bryan:

I did of my pricing. So I took it back out from what I've

Bryan:

done. I don't know if you can even see it, but I just put in

Bryan:

there engagement start as low as $625 a month for weekly shows.

Bryan:

Right. And I don't know that that's prominent enough, but I

Bryan:

also know that I didn't want to have three sets of pricing or

Bryan:

two in a call me or something like that, and I didn't want to

Bryan:

list a range, so I put it on like that. I'm trying to figure

Bryan:

out and maybe this is something where you or the people in the

Bryan:

chat can offer some insight about how I can draw a little

Bryan:

bit more attention to that without making it like danger.

Bryan:

Danger. Will Robinson Or maybe I should. I don't know. I'll leave

Bryan:

that open to you guys.

Daniel:

No, no. Just make it bright red. Right. Red and

Daniel:

underline.

Bryan:

Bright red on a black background. So it looks like

Bryan:

death, right?

Daniel:

Exactly. Nobody will miss it.

Jennifer:

I mean, bold in italics or work to.

Daniel:

I think, having maybe a slightly larger font.

Bryan:

Okay. Yeah. I mean, I.

Daniel:

Can kind of, like, set it apart, but also it's like

Daniel:

looking at that. So like kind of thinking back to like, what I

Daniel:

know about the psychology of like how people, like, look at a

Daniel:

web page and they typically skip that section, right? And they'll

Daniel:

go straight to your pricing. And so maybe having it and I don't

Daniel:

know if I'm assuming you look like you I think you use Debbie.

Bryan:

Oh, yeah. I don't know how to code anything.

Daniel:

Yeah. So I don't know if there is a way to like in

Daniel:

between where it says like that the title box is having it is

Daniel:

something there are to somewhere kind of like in that area.

Bryan:

So I mean I can put pricing in this area. I just

Bryan:

didn't because I thought it looked really janky to have it

Bryan:

on one or two and not all of them. And I didn't want to have

Bryan:

pricing on every package. I wanted to basically give kind of

Bryan:

a baseline. This is where we start and then allow for a

Bryan:

conversation.

Daniel:

But also isn't a little misleading. So I start as low as

Daniel:

625 per month. But if they're just doing single episode, it

Daniel:

wouldn't be.

Bryan:

Sure.

Daniel:

Or is that like you don't do like one offs.

Bryan:

So yeah, engagement start as low as 625 a month for weekly

Bryan:

shows, right? So if they have a monthly show, your pricing is

Bryan:

going to be different. I'm not going to bill you for four

Bryan:

episodes if you produce.

Daniel:

Right.

Bryan:

But I didn't want to put something like engagement start

Bryan:

as low as I'm going to make up a number $25 a month and have them

Bryan:

think that's for a weekly show up to an hour with 57

Bryan:

participants. Right? That's not.

Daniel:

Fair.

Bryan:

And so what I did was I just put that on there. So it it

Bryan:

puts a little bit of that hurdle, but it doesn't provide a lot of

Bryan:

clarity because to Steve's point, he doesn't have pricing on his

Bryan:

website because his entire goal is to get them on the phone.

Bryan:

Right. So I agree. I want to get them on the phone. However, I

Bryan:

also wanted to provide a little bit of pre-screening because I

Bryan:

had probably three prospective clients in a row mid-last year

Bryan:

where I got on the phone with them. We talked about all this

Bryan:

stuff. Everything sounded great. I sent a proposal and they went.

Daniel:

What?

Bryan:

And I'm like.

Daniel:

Well, yeah, right.

Bryan:

Even before we started talking, I was like, okay, I

Bryan:

realize that you've not had anybody edit your show before.

Bryan:

Do you have a budget for this? And then it was like, Oh, well,

Bryan:

it's that much. I'm like, you know, for what you're asking

Bryan:

because it was pretty, pretty detailed and a lot I'm like, and

Bryan:

I don't remember what the quote is, but let's say it was $900 a

Bryan:

month. It wasn't. That's not unreasonable, right? You might

Bryan:

be able to find somebody on Fiverr to do it for that. Maybe,

Bryan:

but you might not. And so I started kind of putting that

Bryan:

back on there. I'd like to go through this and show what I've

Bryan:

put on there and then see if there are elements that I need

Bryan:

to add to mine as well. But I do want to hit also. Steve likes

Bryan:

the three packages summary and then Jessie says that he has a

Bryan:

range on his site. Jessie, if you don't mind us looking at

Bryan:

your website, do you want to drop the link in the chat and

Bryan:

we'll kind of look through that so we can see how you've

Bryan:

implemented that. And of course, if you don't want to, don't feel

Bryan:

like you have to. I said when they've done their their

Bryan:

research, it tells us that pricing is important for anybody

Bryan:

searching for a service provider. It's a source of friction that

Bryan:

turns away leads. I've not done a ton of research on this. I

Bryan:

would tend to agree with that. So mine and I tried to I tried

Bryan:

to layout this services section really similar to how a software

Bryan:

company would do it right. And this interestingly, is not

Bryan:

terribly dissimilar from how I send a proposal. I typically

Bryan:

will send a very simple, like a one page proposal that says this

Bryan:

is option one option to maybe option three, and option one

Bryan:

will have like two things that I do. And then option two will

Bryan:

have those two things plus the other stuff and so on and so

Bryan:

forth. So I do list all of the things I'm kind of part of me

Bryan:

says this is too detailed, probably overwhelming, and part

Bryan:

of me says I'm a part of me is afraid to take off all the

Bryan:

details and let them just use their imagination.

Jennifer:

There's a lot of words here.

Daniel:

Yeah, yeah. And I guess it kind of comes down to what

Daniel:

we're talking about earlier. When you think of your ideal

Daniel:

client, do they want to know all that information?

Bryan:

Sure.

Daniel:

Because like for me, like my clients don't because

Daniel:

I'm selling like the convenience and ease of having a podcast as

Daniel:

opposed to.

Bryan:

Not the difficulty of reading a sales page.

Bryan:

No, that's fair, right?

Jennifer:

Yep. That's lots of.

Bryan:

Words. I've got the big thing at the front with a call

Bryan:

to action. Get started and then a secondary call to action. See

Bryan:

the portfolio, which is just when it comes up three episodes

Bryan:

from three different shows, Right. So it's a total of three

Bryan:

that just says, hey, this is, this is some selected stuff I've

Bryan:

worked on. I've got my packages, I've got something around a

Bryan:

launch. This has no pricing on it because I find that launches

Bryan:

are typically pretty custom. Another call to action because I

Bryan:

always need more and then an effort. U.S.. I don't know. What

Bryan:

are your thoughts isn't and I know Daniel you have an FGCU on

Bryan:

your side. Do you think that's anything worth looking at or

Bryan:

having?

Jennifer:

I think it might be. I don't have one, but I've looked

Jennifer:

at all the yours and went, Yeah, maybe I should have one of those.

Daniel:

I don't know. I did it because I saw other websites do

Daniel:

it.

Bryan:

If it was me, it's not because I knew what I was doing.

Bryan:

I just heard that I was supposed to.

Daniel:

Exactly. That's how a lot of my stuff is.

Bryan:

Okay, So when I think about things that I think should

Bryan:

potentially be on a sales page, there's definitely the piece

Bryan:

about on mine about potentially missing the prices. I mean, I've

Bryan:

got it there, but it's not super obvious. One of the things that

Bryan:

I'm always thinking and I've already asked the question once,

Bryan:

is there's some part of this that's creating a hurdle that

Bryan:

makes it harder for my ideal client to get past the page or

Bryan:

to to basically stop before they make the call, but isn't weeding

Bryan:

out the people I don't want. I don't have the answer for that.

Bryan:

But I guess, you know, for those of you watching, that would

Bryan:

definitely be something worth thinking through. Any other

Bryan:

comments that you guys have from my page, anything that you think

Bryan:

is missing or stupid to have on there.

Daniel:

Can you scroll down more? Can I just.

Bryan:

It's really long.

Jennifer:

The words all the words.

Daniel:

So many words.

Bryan:

I think there's one that's really obvious that I'm

Bryan:

missing that we talked about for years. Daniel, was this page

Bryan:

like no testimony, please?

Daniel:

Yeah. Is there like a call? Like it? I guess. Can't

Daniel:

that get.

Bryan:

Started? So, yeah, I've got actually three different

Bryan:

calls to action on the page to get started. Actually, it

Bryan:

started at the top. Get started, get started again. The form that

Bryan:

you'll fill out to get started and then that's it. So three

Bryan:

plus the actual form.

Daniel:

So like, I like having like on my website, like I had

Daniel:

an entire like width of the web page that was like I guess

Daniel:

started thing as like for me it's like a little bit easier to

Daniel:

see, like really get their attention full width. Yeah.

Daniel:

Instead of like having just a button.

Bryan:

Steve agrees with you guys. Too many words and no,

Bryan:

that's Jack Adult boy. So yeah, I think my action is to figure

Bryan:

out what words I can take off.

Daniel:

And I think we both could benefit from having more

Daniel:

photos of like our ideal clients, like actually podcast thing

Daniel:

because my website has a ton of like microphones and equipment

Daniel:

and mixing boards and stuff like that. People who look like my

Daniel:

ideal client in the process of podcasting.

Bryan:

Oh, nice. So you're talking like getting all the

Bryan:

terrible Canva photos.

Daniel:

Then I use Pexels. Thank you very much.

Bryan:

You're you're way cooler than I.

Daniel:

Am because you like that.

Bryan:

That's a great comment, Steve. Thank you for that.

Bryan:

Definitely missing. So yeah, Jesse, thank you for sharing

Bryan:

your website. Hopefully at some point I can actually. Do you

Bryan:

want to go ahead and display yours?

Daniel:

Daniel Yeah, and click here and it takes you right down

Daniel:

to the pack, which is really nice. If like somebody is just

Daniel:

wanting yes, right to it. And I have like the more flavor,

Daniel:

that's like a really good little thing there.

Bryan:

Yeah, I like that.

Daniel:

Yeah. Really nice kind of like hero image right there.

Daniel:

And then I just think, okay, the, the font on this and just like

Daniel:

is really appealing to me and that's something I struggle with

Daniel:

a lot is like finding the right font. And I feel like this one

Daniel:

does a really good job at that.

Bryan:

Yeah. And I guess we shouldn't be surprised that

Bryan:

Jesse's website is totally rocking it out because between

Bryan:

him, he and his wife, they just do great stuff. I like the way

Bryan:

the pricing page works on On his the coloring is really

Bryan:

interesting. I'm looking to see what theme it is because, you

Bryan:

know, I might want to learn generate press. Very nicely done.

Daniel:

Mm hmm.

Bryan:

The only thing is this TV. No, it's generate press is what

Bryan:

I.

Daniel:

Oh, okay.

Bryan:

I've not worked with it, but this looks really, really

Bryan:

cool. The testimonials are great. So if we use Jesse's as an ideal

Bryan:

solution.

Daniel:

There's a picture.

Bryan:

A great example, right? So you got a picture of him,

Bryan:

You've got a list of why you need his stuff, right? The

Bryan:

things that they offer and why you need it. So editing, mixing

Bryan:

and mastering all this stuff a little bit about another piece

Bryan:

about why you need them. They're packages with pricing and starts.

Bryan:

It starts at and then 150 per episode. I think that's.

Daniel:

Yeah I do want to point out. So I was saying like not to

Daniel:

get that. I don't want to get too technical on mine and it's

Daniel:

like, yeah, you have engineering, mixing and mastering, which are

Daniel:

like industry jargon. But when you read the text, like it's not

Daniel:

that, it's in layman's terms, like anybody reading this will

Daniel:

understand like what they're getting out of it without being

Daniel:

like, overwhelmed with the technical jargon that they don't

Daniel:

know. So I feel like there's an up there that's like that exudes

Daniel:

like the professionalism and like expertise of being like an

Daniel:

audio engineer without overwhelming them with industry

Daniel:

terms that make sense.

Bryan:

Yeah, it really does. Jesse Not a surprise but good

Bryan:

job explaining.

Daniel:

Yeah, starts at and this is kind of what I was thinking

Daniel:

on yours Brian is having because like, this really gets your

Daniel:

attention. Yeah. Of the pricing.

Bryan:

And I really like the whole popular tag over white

Bryan:

glove right? That does a great job of calling that one out.

Daniel:

We highlight Jesse's comments. The last one.

Bryan:

Yes. Because that's the key, right? Yeah.

Daniel:

Can I express this enough? We are communicating to

Daniel:

our clients, not other editors. So what does your client want to

Daniel:

hear and what are they looking for when they're hiring, looking

Daniel:

to hire you?

Bryan:

So one other thing that I didn't notice on his page that

Bryan:

both you and I have Daniel is fake.

Daniel:

You know.

Bryan:

Jesse says that Tara gets all the credit. Yeah. She's been

Bryan:

a guest on the show before. Great insights. And Steve says,

Bryan:

great design, easy to peruse and hey, a picture. So, yeah, thanks

Bryan:

for calling me out, Steve. You're the best.

Daniel:

Yeah, we. Jesse, have you gotten feedback about your

Daniel:

fake news or like, do you have anything saying that they were

Daniel:

useful? Because I think like in fake you, I don't think there's

Daniel:

really a situation where it's not a good idea unless you have,

Daniel:

like, bad questions, like, are you good at what you do? Yes, we

Daniel:

are fantastic.

Bryan:

Oh yeah. Every effort that comes out when there's been

Bryan:

a recall, right? What happened? We're issuing a voluntary

Bryan:

retrieval.

Daniel:

Yeah. Whereas looking at Jesse's, it's like, what are

Daniel:

your qualifications? Turnaround time, I think is a great thing.

Daniel:

One I saw was like, What payments? What do you accept?

Daniel:

Like, how do you invoice? Mm hmm. Yeah.

Bryan:

Very good stuff. We had another one that was dropped in

Bryan:

by Facebook. User Do we want to move on to that one?

Jennifer:

Yeah, go ahead and apologies.

Bryan:

We just can't see your name, but we edit podcast. Okay.

Bryan:

Oh you've already got it up. Excellent. Yeah. So we were, we

Bryan:

were thinking the same thing. Yeah. Mm hmm. I was looking at

Bryan:

this while you were talking because I like to double task.

Bryan:

You know, this to me looks like how can I create a virtual sales

Bryan:

call where I never have to talk to people and they can know

Bryan:

Exactly. And I don't say that in a disparaging way, right?

Daniel:

Mm hmm.

Bryan:

I feel like this is targeted to people that want to

Bryan:

know what it's going to cost before they ever call, but they

Bryan:

want to build their own package.

Daniel:

Yeah, this feels very much like a scaled, not bespoke,

Daniel:

but just kind of like a I go graphic product style.

Bryan:

Yeah, Yeah. Which is I mean, the way this is laid out

Bryan:

is incredible, right? It's got the three steps to take at the

Bryan:

top so you know exactly what you need to do. They've got to if

Bryan:

you scroll back to the top, it flows really well, right? You've

Bryan:

got three steps. One, two, three. They've got a short fade cue.

Bryan:

They don't call it that. Right. But what do these words mean?

Bryan:

And then it goes immediately to the estimator. I mean, they

Bryan:

clearly know what their clients want.

Daniel:

And like, this is a very well done kind of being able to

Daniel:

get pricing, technically speaking, like it's really good.

Bryan:

Yeah, I think it's I mean, I don't know that my client

Bryan:

would want that. And honestly, I'm not sure that I would want

Bryan:

the clients that do because I want to talk to people. But I

Bryan:

think for what this is because I've thought about how to

Bryan:

implement this, this kind of thing can be really incredible.

Daniel:

But for me, technically speaking, like the coding and

Daniel:

everything, like it's really well done, but it complicates.

Daniel:

And I think Facebook user mentioned it if make it too

Daniel:

complicated or I wouldn't make it too complicated like this

Daniel:

feels very like overwhelming, like so many things to like put

Daniel:

in and think about like it's just a really long form.

Bryan:

Yeah.

Daniel:

Just to get down to like and it's like, Oh yeah, they

Daniel:

think it's a cool, yeah, I want uploading and it's like, you do

Daniel:

all this to get like this huge price tag at the end. It's like,

Daniel:

Oh, and now I'm kind of like tweaking my thing. Like, okay,

Daniel:

what do I really need? What don't I need? Yeah. And now it's

Daniel:

like, now I'm to focus on the price.

Bryan:

Yeah. And I think to each their own right, this, this

Bryan:

obviously works for a portion of the market or they wouldn't be

Bryan:

doing it right. I mean you don't you don't run a productized

Bryan:

service business very long offering things that people

Bryan:

don't want to actually purchase.

Daniel:

Mm hmm. And Jesse makes a good point, is to productize

Daniel:

most clients want to know that there's people behind the

Daniel:

company. This sort of makes me think they outsource all the

Daniel:

work. And that's also like part of the idea behind like how I

Daniel:

design my website and like how I present myself is I, it's me and

Daniel:

my wife, right? Like we are like real human beings that you work

Daniel:

with to do this thing as opposed to hiring podcast editing Inc

Daniel:

Right.

Bryan:

Do you want to move on to the example from Darryl's

Bryan:

website?

Daniel:

Can do.

Bryan:

So? Steve mentioned that Daryl Darnell's website does it

Bryan:

really well. There's a link in the top bar that's podcast

Bryan:

editing services. So I've looked at his before. I really like

Bryan:

this table, right? I think this is really well done and the call

Bryan:

to action is really clear, right? You just click the button to get

Bryan:

started. The thing I'm not so sure about on his is once you

Bryan:

get past that there's a lot I mean if you want to talk about

Bryan:

words Steve there's a lot of words in the and what the

Bryan:

different packages are and I don't disagree that those are

Bryan:

needed. I didn't want to do that on mine. But yeah, I mean, the

Bryan:

way he's done his pricing package is great. Mm hmm. Or his

Bryan:

package pricing, that's what it is. I can't do my words today.

Bryan:

And I mean, who am I to argue? This is obviously working for

Bryan:

him and his business.

Daniel:

Yeah. Yeah. No, I don't want to, like, rag on it too

Daniel:

much. No, not here. No, no. And also, like the font. Like the

Daniel:

typeface, like I really like the font. Like it's and like I love

Daniel:

like this color, like the the contrast. So, like it's clear,

Daniel:

like when a new section starts, like this all goes together.

Bryan:

I'd like to reiterate Jesse's comment, right? They're

Bryan:

communicating to their clients. So the fact that parts of this

Bryan:

website don't resonate with me is irrelevant, right? Because I

Bryan:

yeah, I'm not Darrell's ideal client. I actually offer these

Bryan:

services right?

Daniel:

Yeah.

Bryan:

What about those of you in the chat? Is there anything

Bryan:

that you think needs to be on a website or shouldn't be on a

Bryan:

sales page or anything like that that we haven't talked about yet

Bryan:

because we want more insights while they're doing that. Steve

Bryan:

did have a couple of comments. He agrees with me, which means

Bryan:

I'm right, but I'm actually not. And then, you know, one thing is

Bryan:

they are locked into their prices, but having set prices

Bryan:

also makes it way easier for invoicing. Yeah, Steve says

Bryan:

samples of work.

Jennifer:

That need to be there or not be there. What's the

Jennifer:

answer to that?

Bryan:

Knowing Steve, I'm going to guess Examples are there.

Daniel:

They should be there. Yeah. Okay. And I will highlight

Daniel:

something I think, Brian, that you did really well was this I

Daniel:

think this is what I saw is you had a media player from the

Daniel:

house your clients hosting.

Bryan:

No, I use the embedded player from Cast Matic because

Bryan:

not all of my clients use the same media host and I wanted the

Bryan:

same look and feel on every page. But I want to. But I'm not re

Bryan:

hosting the file. I wanted to make sure they got credit for

Bryan:

all the downloads.

Daniel:

That's the point I was trying to make. Is that because

Daniel:

I had like a portfolio page? Well, I guess I advertised audio.

Daniel:

Graham's this way, but I don't think I actually have like any

Daniel:

So you could hear like the audio work, but it was embedded on my

Daniel:

website, like the file and everything but like having it so

Daniel:

like they're getting linked to their RSS feed or their so they

Daniel:

get to download credit I'm trying to say is good.

Bryan:

Yeah, definitely. That's what I tried to do with mine

Bryan:

because I didn't want to take away any of that. But I also

Bryan:

didn't want to have a libs in player for one and a Yeah, right.

Bryan:

Captivate for another one and I think I've got one for Acast now.

Bryan:

So it's just like this works Facebook user says that ending

Bryan:

in seven is a good idea 97 sounds like 90 but the $7 are

Bryan:

free money. So it's the whole 99 cent thing. Steve disagrees. I

Bryan:

think he's probably disagreeing with that particular comment,

Bryan:

kind of 5050 on that. If I see something that ends in a seven,

Bryan:

I think Internet marketing people taught them how to do

Bryan:

their pricing.

Daniel:

I also think because we all know that Target and Walmart

Daniel:

and everybody does that and why they do it. So when I think when

Daniel:

I see like something 97, I think like a sale or a discount or a

Daniel:

marketing scheme, right. As opposed to when I think of like

Daniel:

high end professional services, I'm thinking like, you know, 20

Daniel:

$500, like a solid round number. Yeah.

Bryan:

So that's actually the logic that I took from mine is

Bryan:

the value pricing is always like grounded down, if you will, and

Bryan:

premium pricing or premium products are always like even

Bryan:

dollars like 63,000 or 625 or something like that. So I always

Bryan:

try to end with

Bryan:

a502. Yeah. So that I made it clear I'm not trying to sneak it

Bryan:

under the radar as one penny less. So it looks better. Like

Bryan:

where that.

Daniel:

Yeah. And I'm also not like a discount service.

Bryan:

Yeah. Jesse says about us price range services and social

Bryan:

proof. So yeah I mean that's the one thing we probably didn't

Bryan:

talk about was about us. Did you have that on your website?

Bryan:

Daniel I don't remember.

Daniel:

I think I did.

Jennifer:

I do have that. I do have it about me on mine.

Daniel:

Yeah. So no, I don't, I have like to a one sentence on

Daniel:

the top of my home page and I have like a little blurb on the

Daniel:

home page, but nothing about me, which I think is something that

Daniel:

Jesse did well was he had that little blurb about him on his

Daniel:

services page and then with his face.

Bryan:

That is not something that I have that on the front

Bryan:

page, right? I have it on my website, but not there. Steve

Bryan:

disagrees with us on the episode player. Why would you put a

Bryan:

player for your client's shows on your site? Are you trying to

Bryan:

get are you catering to them or helping them find new listeners?

Bryan:

But. Samples So I'll just share my logic. The reason I did an

Bryan:

episode player rather than a short sample was because I've

Bryan:

known some people that maybe post samples of things that they

Bryan:

didn't really work on. So if I put up the full episode, it's

Bryan:

really clear where it came from, whose it is. If they want to

Bryan:

follow up with the show's host, they can because I feel like and

Bryan:

maybe I'm wrong, but I feel like there's a certain amount of

Bryan:

fighting against the perception that sometimes people don't

Bryan:

operate with integrity within really any industry, but

Bryan:

especially something that's new, where there aren't really

Bryan:

standards. I'm not saying that I'm right. That's just why I did

Bryan:

it. And it also gives me an opportunity to say to my clients,

Bryan:

Hey, I'd like to you know, I realize that this is written in

Bryan:

that I can use your materials as promotional materials. I'd like

Bryan:

to feature you on my website. Can I do that? So that creates a

Bryan:

little bit more of an opportunity to have that

Bryan:

conversation. But that's that's just me I don't know. What do

Bryan:

you guys think?

Daniel:

So I am in favor of having a full episode because

Daniel:

whenever I'm looking for like a service or something where I am

Daniel:

not an expert in, I don't know, like what's good and what's not.

Daniel:

So if I look at I really have an example, but I'm thinking like

Daniel:

with my clients, they're not audio engineers, they're editors,

Daniel:

they're solopreneur doers. And so I could have like a 32nd clip

Daniel:

from a show. But do they really know, like what they've been

Daniel:

highlighted? Whereas like, I can present a full episode with the

Daniel:

intro music and like the can't intro and all this so they can

Daniel:

really like envision themselves being a podcast through me. Like

Daniel:

I could have an episode like this with all the bells and

Daniel:

whistles and everything.

Bryan:

So Steve had some clarifications. He says that

Bryan:

could be a separate page, which is what I did, just wouldn't

Bryan:

include full episode players on my sales page. So I definitely

Bryan:

didn't write. I put that on my portfolio page. I think that's a

Bryan:

great point, right? But to Steve's point, as long as we

Bryan:

have permission from our clients, I don't see any reason that you

Bryan:

couldn't include a sample, even if it's just a minute of the

Bryan:

finished episode. On a personal level, I'm not a huge fan of the

Bryan:

before and after or the after and before because I don't want

Bryan:

to showcase my clients like what I have to do, which is, I

Bryan:

realize a little challenging because part of what I want to

Bryan:

do is highlight what I do, but without highlighting the what

Bryan:

has to be overcome, I don't know. What are your thoughts?

Jennifer:

Oh no, I totally agree. There's something you don't want

Jennifer:

to throw your clients under the bus for recording in a cave.

Bryan:

Oops. Clicked on the wrong one. Jessie says From a

Bryan:

legal standpoint, it's easier to do an episode. Player clips, get

Bryan:

into copyrights and agreements. But I guess that's the thing

Bryan:

that we all deal with, right? And so how we answer the

Bryan:

question, how we approach it is really up to us and what's right

Bryan:

for our clients, both existing and prospective.

Daniel:

I'll also add that these opinions are based on like my

Daniel:

ideal client, but if you are somebody who is looking to hire

Daniel:

who's like ideal client, are currently podcast sitters doing

Daniel:

the editing everything themselves, then like very much

Daniel:

so we want to know all the technical jargon, like they want

Daniel:

all that because if they're going to hand off their baby

Daniel:

like this show that they've been editing up until this point,

Daniel:

they want to make sure that is somebody who's capable of

Daniel:

editing it the way they do.

Bryan:

Yeah, I guess part of that, I think, comes through if

Bryan:

you can get them on a sales call, right? Part of your ability to

Bryan:

instill confidence in them comes from that. But part of it

Bryan:

definitely comes from the website. Facebook user says get

Bryan:

them to sign off on before and after got their permission

Bryan:

generic mistakes that everybody makes. So yeah, good stuff,

Bryan:

Steve. No need to apologize. It's not good.

Daniel:

And I think I misunderstood what your

Daniel:

objection was.

Bryan:

But but you know what? This got us to a part of the

Bryan:

conversation we never would have gone to if we hadn't, which I

Bryan:

think is a really valuable insight. If somebody one if

Bryan:

somebody hasn't thought about copyright concerns, if they're

Bryan:

using a portion and hasn't run it by their client. But also if

Bryan:

you are thinking about pulling, putting full episodes on your

Bryan:

sales page, I think Steve's right. It probably doesn't go

Bryan:

there. I think it goes great on a portfolio page.

Daniel:

Yeah. And like how you had at the top of your page like

Daniel:

a link to your portfolio.

Bryan:

Yeah. And I'm only about 50% happy with having that link

Bryan:

there because I would really like to only have one call to

Bryan:

action. I just didn't know where else to put it. I got nothing. I

Bryan:

don't have real estate. I mean, it's a web page. I can make it

Bryan:

as long as I want it, but where should it go? Where should it

Bryan:

live? That was the challenge for me. I think we've covered a lot.

Daniel:

Yeah, I think I'm good. I think this is really good.

Bryan:

Okay, so podcast Question of the Day. This is the chance

Bryan:

for our audience to chime in again. In case you were nervous

Bryan:

about the other stuff. Jennifer, What number do you want? One,

Bryan:

three, five.

Jennifer:

Three?

Bryan:

You always pick three, don't you?

Jennifer:

It's like my mom's favorite number.

Daniel:

Yeah. Oh, no. Yeah. Oh, no, no.

Jennifer:

Okay. I think too. Too late.

Daniel:

Oh, wait, no, no. I got my paychecks. Not let me if I

Daniel:

could.

Bryan:

I didn't realize you had some. That's great. The question

Bryan:

for today, and you can definitely join us in the chat

Bryan:

if you're interested. What's your recurring nightmare?

Jennifer:

Oh, I have two, so I'll ask. Start like. Like

Jennifer:

literal nightmares. The one is we're back in high school and

Jennifer:

failing all my classes. And then I'm like, This is just stupid. I

Jennifer:

already have a college degree. I don't care about your double

Jennifer:

plus. Anyway, I have that one a bunch, and then the other one is

Jennifer:

where I can't stop my car. Oh, that's a scary one. I don't like

Jennifer:

that one.

Daniel:

That's not a good one. Well, I mean, like that is based

Daniel:

in reality because, like, that happens. Yeah, like, that's

Daniel:

really scary. Yeah.

Jennifer:

I don't like the one where I can't stop my car, but

Jennifer:

the high school one where I'm like, I already have a degree.

Jennifer:

This is so dumb. I'm not coming to class.

Bryan:

That's great. I don't know that I have a nightmare but

Bryan:

I do have three things that are all podcast related that are

Bryan:

probably approaching undiagnosed OCD, but maybe not completely.

Bryan:

Like I don't want to give myself credit for something I have my

Bryan:

diagnosed with, but it's did I hit record? Did I actually

Bryan:

publish the client's episode to the wrong show and did I save

Bryan:

that back up before I deleted the original? I always check at

Bryan:

least twice. Is it really in Dropbox before? I like that it's

Bryan:

a given.

Daniel:

Yeah. So I don't have. I had a recurring nightmare when I

Daniel:

was a child and that's where me and my brothers are on one side

Daniel:

of street in our house, my cousin the other side of the

Daniel:

street, and we were like fighting each other with like

Daniel:

mixed suits, but we couldn't fire our missiles. And they just,

Daniel:

like, fell out. I had like, that dream for a long time. But as

Daniel:

far as, like, nowadays the closest thing would be like my

Daniel:

anxiety of like waking up like 7 a.m. and just being like, did I

Daniel:

schedule that episode properly? Like, did I make a mistake? I

Daniel:

forget to do something like, Oh no, I think I forgot something.

Daniel:

So I run to the office and like double check it. Like, okay,

Daniel:

it's actually this fine. That s my OC. Monday mornings are the

Daniel:

worst time of my sleep because the majority of my show is

Daniel:

released on Monday. So like, it's a lot more work. And so

Daniel:

it's like Monday morning. It's just like and I have my

Daniel:

assistant like once episodes go, like she goes like checks, but

Daniel:

that's up. So it's like I'm getting on Slack. So if I have a

Daniel:

message from her. But I did. I did. I messed something up, too,

Daniel:

this week most of time. No, but still, like that. Anxiety is

Daniel:

always there.

Bryan:

Steve has a good one. It says he's floating higher and

Bryan:

higher than he starts to fall, but he never makes it all the

Bryan:

way down. And then he starts to float up again. And it keeps

Bryan:

repeating until he wakes up. Oh, that not pleasant.

Daniel:

No. Okay. That actually reminds me of, like, an actual,

Daniel:

like, nightmare. Oh, no. Over like, my life. It's we're like,

Daniel:

I'm running a long grass, like, having a good time. And I don't

Daniel:

realize that I'm on the edge of a cliff and up, like, running

Daniel:

off the cliff. Oh, that one.

Bryan:

Oh, yeah, that sounds funny on that. Yeah, but I think

Bryan:

we've probably run this thing off a cliff. What do you think?

Jennifer:

Maybe.

Bryan:

Danielle, if somebody wants to be a guest or suggest a

Bryan:

topic for us, what would they do?

Daniel:

Just head on over to our website Podcast editors

Daniel:

mastermind dot com. Go to slash, be a guest and at the farm send

Daniel:

us a message and we will be in contact.

Bryan:

Yeah. Sometimes the things that we talk about

Bryan:

actually come from that and we think that those topics are

Bryan:

actually better than the ones that we come up with because

Bryan:

those are the ones that you actually want to hear. So yeah,

Bryan:

yeah, I'd love to see that. Is there anything else we need to

Bryan:

talk about before we close it out? I think we've gotten

Bryan:

everything, but I haven't hosted in a bit.

Daniel:

I think we're going to.

Jennifer:

Be a guest on this wherever you listen to podcasts

Jennifer:

too. Now and again in a couple weeks.

Bryan:

Yeah. And if you're listening to the year, too, you

Bryan:

know, we're glad to be there too, as it's fun. Yeah.

Daniel:

And if you're listening to the recorded podcast, then we

Daniel:

invite you to join the livestream over on Facebook

Daniel:

every other Thursday for the most part, and join in the

Daniel:

conversation because a lot of the fun and enjoyment from the

Daniel:

show, a lot of the value comes from you all and the comments

Daniel:

kind of giving your feedback and telling us what we need to be

Daniel:

doing.

Bryan:

So you guys are idiots. What are you talking about?

Bryan:

Let's be honest. You know that's the value of a lot of times is

Bryan:

in the comments is great. I'm Brian at Springer you can find

Bryan:

me at top tier Radio.com and over here is.

Jennifer:

Jennifer Longworth of bourbon barrel podcasting dot

Jennifer:

com. And next to me is.

Daniel:

Daniel Abendroth of Rough Media.

Bryan:

Audio. Unable to join us tonight was Carrie Coffield.

Bryan:

Eric, you can find it curriculum and where you will be welcomed

Bryan:

to Carrie land. That's it for tonight. Thanks for joining us.

Bryan:

We'll try and figure out how to hang up on this thing. See you

Bryan:

next time.

Daniel:

Okay. Bye bye.

Daniel:

So how much is that?

Daniel:

So

Daniel:

you

Daniel:

we.

Bryan:

Go just three more clicks and we're done.

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About the Podcast

Podcast Editors Mastermind
For Podcast Editors, by Podcast Editors
Are you a Podcast Editor? Or trying to be?

This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way.

Growing a business as a Podcast Editor is challenging. It can also be lonely.

Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter.

About your hosts

Steve Stewart

Profile picture for Steve Stewart
Steve has been editing professionally since 2016 and founded the Podcast Editors Club Facebook community.
He also co-founded the Podcast Editor Academy - which helps individuals build their own podcast services business. When he's not online talking about editing podcasts, you'll find him staring out his home office window at the Sangre de Cristo Mountains in southern Colorado.

Mark Deal

Profile picture for Mark Deal
Mark is a nationally recognized expert and local leader in Podcasting. He serves as the Organizer of Podcast Atlanta, the Founder of Podcast Guest Academy, and leads various communities in the podcasting industry. His primary focus is showing people how to take their podcast guest appearances from boring to soaring with measurable impact.

Jennifer Longworth

Profile picture for Jennifer Longworth
Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Bryan Entzminger

Profile picture for Bryan Entzminger
Analyst by day. Podcast editor by night. Usually caffeinated. Husband, father, Jesus-follower all the time. Cohost The Podcast Gauntlet, former host of Engaging Missions, and former cohost of Podcast Editors Mastermind.

Carrie Caulfield Arick

Profile picture for Carrie Caulfield Arick
Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

Profile picture for Daniel Abendroth
Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.